Airbnb Porter five forces analysis, Porter five forces model, Porter analysis, airbnb, ecommerce, couchsurfing, hotel, hostel, night accommodation, Booking.com, 9flats.com
While providing more than 7,000,000 accommodation listings around 81,000 cities and 220 countries, Airbnb (www.airbnb.com) is a major player and leader in the sharing economy. The platform offers an online broker service allowing individuals to rent or to hire short-term accommodation. These include vacation rentals and apartments, homestays, hostel beds and hotel rooms. Instead of booking at a hotel or a B&B, guests have the options of staying at properties owned by various individuals, potentially enjoying a more original and personal experience.
[...] Previously, these types of services were more widely used by thrifty tourists who were looking for low-cost places to stay in a particular city. These days, however, more and more business and professional travellers are turning to Airbnb for exclusive and unforgettable memories with plenty of options. While there can be specific risks associated with using a standard economic system for Airbnb, the company is working at minimising and alleviating them. Their continued data analysis and keeping up with current trends and demands will ensure they continue being the leading online rental accommodation service where guests can always find what they are looking for. [...]
[...] People trying to rent their rooms do not have many alternatives or options to directly connect with customers using the Airbnb app. Airbnb actually controls the connection between the two parties. For Airbnb, the provider is the host who offers the room, rental space or apartment for rent to travellers. Hosts are the basic level that provides potential customers with the services they need and want. Airbnb works in tandem and supports the host to avoid issues with customers. Airbnb offers the host the freedom to get an idea of their guests' preferences and needs, always following certain regulations and branding principles. [...]
[...] There are several high-quality Airbnb competitors with networks and websites similar to Airbnb. Sites such as OneFineStay.com, Tripping.com, HomeAway.com, Expedia.com, are trying to compete in overthrowing Airbnb from its throne. One competitor that has inevitably caught the attention of Airbnb shareholders is Onefinestay.com. Onefinestay is a 10-year-old London start- up that operates as a premium Airbnb service, renting out expensive homes and apartments to tourists in cities around the world, while owners are away. Currently operating in London, Los Angeles, Paris and New York and offering more than 10,000 reservation spaces, the accommodation available on their site is way chicer and more exclusive than those typically set up on related sites such as Airbnb. [...]
[...] - Price - which varies from minimum to maximum - Size - number of bedrooms, bathrooms and beds, etc. - Amenities - Internet connection, kitchen, swimming pool, etc. - The type of property - standard properties such as apartments, houses and guesthouses - The host language - available in 62 languages including English, French, German, etc. B. Porter's Forces Model Airbnb's Porter's Forces model analyses the company's competitive environment in relation to its competitors. The purpose of Airbnb's Five Forces Analysis is to determine Airbnb's competitive advantage and strategies for reaching more travellers. [...]
[...] The main reasons why travellers prefer to use Couchsurfing are; - The significant possibility of finding free accommodation anywhere in the world. - The traveller can choose a host based on location, allowing them for instance, to stay in town instead of a low-cost motel just minutes away. - Couchsurfing enthusiasts are people who are adventurous and have travelled a lot and are always happy to teach and share moments of their life with their host. This trait makes their travels much more exciting and may even turn some hosts into long-time friends. C. [...]
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