Market study - The natural cosmetics
Market study - 12 pages - Green marketing
The personal care and beauty industry has recently undergone a revolution with fast-changing buyer perceptions toward specific products. Many consumers of beauty and cosmetic products have begun to show interest in knowing more about regularly used products, the benefits, and the ingredients used...
Transportation and Retail Industries - The Sustainability Issue
Essay - 4 pages - Green marketing
Sustainability in global industries is a very important subject to focus on. All of these industries are facing different sustainability-related problems and challenges that they need to overcome to protect the planet for future generations. As part of the problems, we can find greenhouse-gas...
Fair trade, from purchase intention to action, what solutions? The case of Alter Eco
Case study - 4 pages - Green marketing
The Hamon law of 2014, as well as the Macron law of 2015, defines fair trade. It is about ensuring relations with producers in southern countries gathered in structures with democratic governance. The sustainability of the commercial commitment, the payment by the buyer of a remunerative price...
