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Essays in green marketing

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04 Feb 2024

How Can Suppliers Be Convinced to Join the Green Electricity Label?

Essay - 2 pages - Green marketing

Before everything, it seems important to understand what are the motivations and concerns of suppliers. Indeed, those suppliers want to show and also promote their commitment to sustainability, while attracting new eco-friendly customers. This willingness can be explained by the fact that...

17 Dec 2021

Transportation and Retail Industries - The Sustainability Issue

Essay - 4 pages - Green marketing

Sustainability in global industries is a very important subject to focus on. All of these industries are facing different sustainability-related problems and challenges that they need to overcome to protect the planet for future generations. As part of the problems, we can find greenhouse-gas...