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05 Aug 2021

Fair trade, from purchase intention to action, what solutions? The case of Alter Eco

Case study - 4 pages - Green marketing

The Hamon law of 2014, as well as the Macron law of 2015, defines fair trade. It is about ensuring relations with producers in southern countries gathered in structures with democratic governance. The sustainability of the commercial commitment, the payment by the buyer of a remunerative price...