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Case study in Luxury marketing

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04 Aug 2020
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SWOT Analysis - Chanel

Case study - 6 pages - Luxury marketing

Chanel SA., with its eponymous brand, is one of the world's best-known luxury brands. More than half of its sales come from its beauty business, which includes classic fragrances such as Chanel No5. While Chanel dominates premium fragrance rankings worldwide, it is still not among the top ten...

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