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Case study in Luxury marketing

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08 Jul 2021

SWOT Analysis - L'Oréal

Case study - 5 pages - Luxury marketing

L'Oréal is a French group founded in 1909 and specialising in the cosmetics sector. In 2021, it is the world number 1 in the segment. The group's activities are divided into several areas, consumer cosmetics, which consumers find on the shelves of supermarkets and other businesses, active...

22 Jun 2021

SWOT Analysis - Burberry

Case study - 5 pages - Luxury marketing

Initially, in 1856, it was only the British tailor Thomas Burberry who made men's clothing such as coats and raincoats. Burberry clothes were intended for the wealthy of the time, given their quality and lust. Indeed, the British Royal family granted the brand this recognition in 1955, and...

05 Jun 2021

Marketing Mix - Louis Vuitton

Case study - 5 pages - Luxury marketing

Louis Vuitton is one of the oldest luxury brands in the world. The brand bears the exact name of its founder. It was created in 1854 in France. From the French rural region, Louis Vuitton has gained international notoriety thanks to its determination, its skills and its capacity for innovation....

04 Aug 2020

SWOT Analysis - Chanel

Case study - 6 pages - Luxury marketing

Chanel SA., with its eponymous brand, is one of the world's best-known luxury brands. More than half of its sales come from its beauty business, which includes classic fragrances such as Chanel No5. While Chanel dominates premium fragrance rankings worldwide, it is still not among the top ten...