Consumer Behavior - Attitude theory and behavior change

Extract

[...] For example, for some, it will be necessary to realize a significant marketing budget to convince them to buy in our store because they depend only on their cognitive component, it will be enough to realize a good buying experience to keep them as a customer. On the other hand, for the experiential hierarchy, you will have to pay attention to intangible aspects in your stores such as packaging, advertising, brand name? Their buying behavior is defined by their feelings, their emotions, their feelings. However, attitudes can change depending on the attitudes of other people. In a group, two persons can change their behavior so as not to create dissonance and to agree with each other. [...]

[...] 81% consider that their shopping experience is changed by the use of their smartphone. 42% of consumers say that social networks influence their decision to buy. Some people have understood this change in society, others do not accept it and their model of purchase does not change. If they do not accept the change, the business will be losing little by little, it's up to the companies to adapt to their client, it's no longer up to the customers to adapt to their businesses. [...]

[...] In conclusion, each consumer is different, but even more with the technological advance, or the information is freely available, customers have the choice, can give their opinion, you must listen. Today's consumer is no longer the same as 10 years ago, he is involved, he pays attention to detail and consumption. The communication has become bilateral and interactive, it only goes from the company to the customer, but the latter also has the opportunity to respond, react, speak, express an opinion, an opinion or dissatisfaction. [...]

[...] Consumer Behavior - Attitude theory and behavior change First part: The concept Consumer behavior is defined according to three distinct patterns. Indeed, it can be a desire, a feeling, which leads to a specific attitude and gives a reason to the consumer to buy. If buying an item makes him happy, then that can be enough to buy it. The second point is the need. A consumer may have a buying attitude depending on what he needs in his daily life only, for no superficial reason just a need. [...]

[...] Thanks to the internet, today's consumer can access all information in real time, it can know the prices of all the competitors for the same products in a few seconds, see the notices, the nearest places where to buy it etc.? Sales channels are numerous For example, tomorrow, if I want to go buy a shampoo, I will first learn about the internet to find a product suitable for my needs, such as biological, vegan, paraben then, I will look on the internet the opinions of this shampoo, see if it is really effective then I will buy it either online or in a shop not far from home depending on the price. [...]