Visual Design Rhetorical Analysis, communication, images, text, pathos, logos, kairos, ethos, audience, good ethics
Visual design rhetorical analysis can be defined as a way of communicating through the use of images and text to pass an argument or message to a particular audience. In most cases, it encompasses the use of words and graphics to promote good ethics in the society. This type of analysis involves the use various strategies such as: pathos, logos, kairos and ethos in order to appropriately convey designated messages to a particular group or audience.
[...] Margolin, Victor. Design Discourse: History, Theory, Criticism. Chicago: University of Chicago Press Print. Mulken, Margot V. “Analyzing rhetorical devices in print advertisements.” Document Design 4.2 (2002): 114-128. Print. Robin, Williams. The Non-Designer's Book. San Francisco: Peachpit Press Print. [...]
[...] Therefore, the rhetoric visual design depicts both ethical and pathetic appeals (Margolin, p 137- 140). Generally, this design is targeted towards anyone who physically abuses any child in the society. It can be clearly concluded that these graphics and texts appeals for the proper treatment of children within our society by not subjecting them to any kind of harm. Finally, figure 3 shows pathetic, ethical and logical appeals from texts and diagram of the human leg. The figure shows the aftermath of a person after driving while drunk. [...]
[...] Secondly, it can also be noted that the visual design creates an ethical appeal (Anthony, p 27). This is through the help line number given at the bottom of the design. Since smoking is a bad habit in the society, it is an ethical and noble act to help those who have issues with smoking substances. Kairotic appeal comes from the fact that the smoker got the throat cancer at age 39 “Smoking gave me throat cancer at age This means that people can quit smoking at any age once they see this advertisement. [...]
[...] From the above design rhetorical analysis, all the designs have both ethical and pathetic appeals. For example, figure 1 depicts a pathetic appeal from the words “nothing will ever be the same again” while in figure the words are: bruises will heal but the scars will last a lifetime.” On the other hand, figure 3 shows a logical appeal that is not present in figure 2. Therefore, it can be concluded that rhetoricians apply different visual design strategies when doing advertisements. [...]
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