Territorial marketing - Origin fatigue: can too much information about the origin of a product become a deterrent to this product quality?
Essay - 6 pages - Marketing theories
Brands are developing their strategy more and more about the regions of origin of their products because they saw that it was a relevant marketing criterion. Especially about food products, their origins have a great impact on the degree of consumption of customers; they worry about what they...
The Implications of the Internet for Collaboration with Customers on Product Decisions
Essay - 7 pages - Marketing theories
Web 2.0 is opposed to web 1.0 (appeared in 1990) which was defined as a 'static web' where the user was passive and simply consume the information that came to him without intervening. The origin of the term Web 2.0 was introduced by Dale Dougherty of the company O'Reilly in 2004 and...
Neuromarketing: is looking into the consumer's brain morally justifiable?
Essay - 11 pages - Marketing theories
In 2004, a study conducted at the Baylor College of Medicine in Houston, Texas, demonstrated that certain brand attributes and messages can shape personal preferences through their effect on the human brain. Using the famous Coca-Cola vs. Pepsi rivalry as a basis for their research, they scanned...
What are the different factors that lead to the road to success?
Essay - 2 pages - Marketing theories
Success comes in many different forms, one can easily associate it with professional or personal accomplishments, wealth, happiness and material benefits but once we take a closer look, the true meaning of being successful is extremely complex and every individual defines success in their own...
The relationship between innovation and marketing
Essay - 6 pages - Marketing theories
The author has analyzed the data using secondary data which has been clearly cited in the paper for future reference. The aim of the study is to understand the relationship between marketing and innovation, the basic functions of business. Here the author answered the need for integration between...
Research done prior to advertising
Essay - 2 pages - Marketing theories
Advertising research is normally aided by several other academic disciplines. These various academic disciplines play important roles that not only ensure that the advertising research is carried in the best manner but also meets its set objectives.
Visual design rhetorical analysis
Essay - 1 pages - Marketing theories
Visual design rhetorical analysis can be defined as a way of communicating through the use of images and text to pass an argument or message to a particular audience. In most cases, it encompasses the use of words and graphics to promote good ethics in the society. This type of analysis involves...
