Marketing mix Fedex, Covid 19, delivery sector, electronic commerce, e-commerce, news technologies, parcel delivery market, FedEx business, communication channels, Amazon
The delivery sector has grown considerably in recent years and arguably even more since the onset of the health crisis. In fact, in recent months, more and more consumers have placed orders during successive lockdowns, which has considerably increased the turnover of online stores, but also of multiple delivery services existing in the territory and a fortiori throughout the world.
Electronic commerce has marked a profound transformation in consumption patterns. Internet users are more numerous, and the advance of news technologies makes it possible to order all existing products and services in just a few clicks.
[...] Founded in 1973, this group of American origin is one of the oldest, with more than 400,000 employees and a turnover in 2020 of 70 billion euros worldwide, including 17.3 billion for France. To date, the company has more than 150,000 vehicles, with 650 aircraft, making it the second-largest fleet in the world, just behind that of Delta Air Lines. FedEx is also present in 220 countries, with 375 airports served around the world. In 2020, turnover increased by and the group's net profit doubled. C. [...]
[...] Marketing mix of FedEx A. Products More than products, FedEx is a company specializing in the delivery of letters and parcels and as such delivers more services. The group offers diversified services, both in relation to the needs of individuals and companies. Indeed, many online stores work with FedEx that, over time, has allowed them to gain greater notoriety in the eyes of consumers. Many companies also trust the American giant for the transport of their goods or the delivery of their express mail. [...]
[...] Worldwide, more than 80% of the population has a FedEx relay within 20 km of their home. All these means are essential for the group to maintain its reputation and to be able to fight against the existing competition and against that to come. One of the main objectives of the company is to make the services as accessible as possible to all of its customers, within the deadline set in advance. FedEx is now able to deliver the majority of packages in less than a week, within one or two business days depending on the destination and volume. [...]
[...] As such, the services are more ecological. Partnerships are also very important because they help convey a more dynamic and modern image of the group. In recent months, the problem of border closures due to Covid 19 may have impacted the company's activities, even though the company recorded clear profits in 2020. FedEx, therefore, has various services: FedEx International First, FedEx International Priority, and FedEx International Economy. The services differ by country because the policies are different. Indeed, some countries are more stringent than others and allow different regulations, forcing FedEx to adapt and generate different strategies. [...]
[...] FedEx makes a point of ensuring speedy deliveries, which among other things can generate greater customer satisfaction. Thus, parcels can often be delivered the next day in a large number of countries. This is a significant advantage, especially for online stores, which have, thanks to such delivery systems, a better rate of satisfaction. The products and services offered by FedEx also take into account social responsibility and sustainability, which is a strength in a society where consumers seem increasingly concerned with protecting the planet. [...]
Online readingwith our online reader
Content validatedby our reading committee