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Case studies in services marketing

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09 Mar 2023

Service Logic Marketing - Komatsu & Caterpillar Case

Case study - 3 pages - Services marketing

Despite the global competition, the American construction machinery company, Caterpillar, is still the leader today, partly thanks to the quality of its machines. However, to cope with growing competition, quality, producing a defect-free product or service right from the beginning is not enough...

01 Sep 2022

SWOT Analysis - The organic food marketing strategy

Case study - 10 pages - Services marketing

The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful chemical...

01 Aug 2022

Pestel Analysis - The real estate market in the US

Case study - 6 pages - Services marketing

The United States' housing market is experiencing a considerable shift. As the government tries to quell the impacts of inflation with relatively higher interest rates, every other aspect of the economy from foreclosure rates to housing market prices remains in flux. As such, housing prices...

09 Jul 2022

PESTEL Analysis - The Real Estate Market in the UK

Case study - 5 pages - Services marketing

Like any other real estate market, the UK's rents and leases properties. By the end of each month, landlords collect the revenues from the rents and leasing of the houses. This document contains a PESTEL Analysis of the real estate market in the UK.

30 Jun 2021
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Marketing Mix - Fedex

Case study - 5 pages - Services marketing

The delivery sector has grown considerably in recent years and arguably even more since the onset of the health crisis. In fact, in recent months, more and more consumers have placed orders during successive lockdowns, which has considerably increased the turnover of online stores, but also of...

24 Jun 2021
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SWOT Analysis - FedEx

Case study - 5 pages - Services marketing

The parcel delivery market has grown considerably in recent months, especially since the onset of the health crisis around the world. Thus, in 2020, the sector grew by more than 43%, recording a turnover of 190.6 billion euros. In 2020, more than 40% of consumers subscribed to an online delivery...

06 May 2021
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SWOT Analysis - Starbucks

Case study - 5 pages - Services marketing

STARBUCKS is a global American company specializing in the business of coffee, hot drinks and related products. The group has existed for 50 years in the United States and is headquartered in its hometown Seattle. The company initially specialized in the trade of coffee beans, tea and spices,...

06 Feb 2021
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Strategic Analysis - Uber

Case study - 23 pages - Services marketing

Uber Technologies Inc. is a global transportation technology company operating in more than 760 cities around the world, and in more than 70 countries. The American giant generated net revenues of $6.5 billion (excluding China) in 2016, simply from its transport business. Uber, where the...

09 Oct 2020
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PESTEL Analysis - McDonald's

Case study - 5 pages - Services marketing

In 1940 brothers Dick and Mac McDonald opened their first McDonald's Bar-B-Q restaurant in California. Featuring a typical drive-in-style menu and offering a carhop service. In 1948 the brothers closed briefly to make some alterations when they opened in December of that same year, they...

11 Aug 2020
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PESTEL Analysis - Netflix

Case study - 6 pages - Services marketing

Netflix is an American entertainment company that has grown into a major Internet TV provider. As of 2017, the company has a large customer base of over 100 million subscribers in over 190 countries, with over 51 million subscribers located in the United States. The company was founded by Reed...

04 Aug 2020
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PESTEL Analysis - Uber

Case study - 6 pages - Services marketing

- A pioneer in the sharing economy, the Uber brand has brought about several changes in the service industries - The term "Uberisation" was formed - Uber connects a vehicle driver with a passenger wishing to make a journey - The drive takes a percentage of the journey that is usually between 5...

26 Mar 2015
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Dunkin Donuts - Marketing Arrangement

Case study - 2 pages - Services marketing

Dunkin Donuts is an American franchise that was established in 1950 in Quincy, Massachusetts (ROSENBLOOM, 2013). The brand was initially best known for donuts, hence the presence of the term ‘donuts' in the franchise's title. William Rosenberg, the founder of the franchise, opened his first...

13 Nov 2014
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Marketing mix- Case Study of Juicy drench

Case study - 6 pages - Services marketing

The physical layout of a product determines how customers react to the product. Due to the range of products that serve the same purpose, customers have a limited time to test all the products that are in the market to know which meets their needs. Often, customers will go for the product that...

03 Nov 2014
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Creating and Sustaining Brand through Marketing Communications

Case study - 13 pages - Services marketing

The following dissertation provides an examination of the contribution of maintaining an integrated marketing communication to build and support the brands. In build up to the objective of the text, several concepts are sufficiently oriented. Further, an evaluative approach is maintained in the...

02 Nov 2014
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Digital Marketing-Markets and Consumption

Case study - 8 pages - Services marketing

For organizations seeking generation of superior value to capture more from customer experiences, they should prioritize to harness and optimize the power of digital media. However, today's dynamic environment mandates organizations to know sufficiently where customer value resides from the...

09 Oct 2014
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Options of entering new international markets

Case study - 5 pages - Services marketing

The process of entering and developing business in a new international market may be difficult. The situation may require a company to strategize well in order to succeed and treat the market as an extension of its business and a source to increase its sales and revenues. The option adopted...

13 Jan 2014
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Marketing Plan of New Innovative Product: Morgan Life car

Case study - 10 pages - Services marketing

Morgan Life car two is a product from Morgan life Car Company which is located in Malvern, Worcestershire. The company was started by Harry Frederick Stanley Morgan in 1910, and it was operated by its founder until his death in the late fifties (the company has since been then been run by the...

26 Nov 2013
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Destination management and destination marketing

Case study - 4 pages - Services marketing

Destination management is the process or ways through which governments or industrial players conserve and improve tourist attractions. This includes not only tourist's sites but also events. Industrial players include Destination Management companies popularly abbreviated as DMC. Destination...

15 Nov 2013
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Mayo Clinic Case Study

Case study - 4 pages - Services marketing

Malhotra (2013) defined the management-decision problem on page 46 of the Basic Marketing Research textbook as an approach that asks what the decision makers need to do; it is action-oriented and framed from the perspective of what should be done. In the case of Mayo Clinic, their...

12 Jul 2013
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Marketing Strategy of Bulla Dairy Foods, Australia

Case study - 6 pages - Services marketing

Marketing is considered as one of the most important functions in any organization. Without right marketing, it is impossible for companies to reach wide range of customers in this globalized environment. When an organization is entering into foreign markets, the importance of marketing would be...

11 Jun 2013
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What are the challenges of rebranding?

Case study - 3 pages - Services marketing

When do companies feel they need rebranding? Are their earnings going in deficit or have they started undermining their profits. Is it the less number of customers coming to them or they are making less profit on their earnings. Has the product gone in to a “Dog” stage of BCG Matrix? It...

18 Apr 2013
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Steve Jobs as a leader: US management and leadership

Case study - 4 pages - Services marketing

In the last century, we have seen major changes in the business world. Companies from all over the world have evolved from being small local companies to big international companies conducting activities all over the world. The modern business environment has evolved so much that management...

12 Apr 2013
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Renault marketing plan

Case study - 6 pages - Services marketing

The last couple of years, the car market have seen many changes. Gas prices have significantly increased and people became much more aware of the deterioration of the environment. This led to the development of new technologies. Carmakers around the world started to develop new car models that...

21 Mar 2013
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Saccaro (Brasil): Case study

Case study - 5 pages - Services marketing

Founded in 1947, Saccaro furniture is a family company started by Italian immigrants in Brazil: The Saccaro Brothers. The company began manufacturing wicker baskets for the wine industry, following new products such as cribs, coffee tables and chairs, among others. Currently Saccaro Furniture is...

07 Mar 2013
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To evaluate the success of the two high end, British high street stores Cos and Reiss's day dress ranges for Autumn/Winter 2011

Case study - 50 pages - Services marketing

There is an increasing importance in attracting consumers in a softening retail climate through offering and reflecting what consumers want and need through the brand and their product range, ensuring they are able to maintain a loyal customer while also attracting future consumers and staying...

21 Feb 2013
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Standard and poor's multiple indices

Case study - 3 pages - Services marketing

The stock market is one of the defining and extremely influential drivers of many economies, and proves instrumental in gauging the economic health of the global and the subsequent country and especially with respect to financial and cooperate sector. Here there is need to monitor the performance...

21 Feb 2013
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Marketing research process

Case study - 4 pages - Services marketing

There are times when an organization might need to do market research for different reasons but the most obvious one is the fact that the organization could be introducing a new product or service in the market and it would like to know how the market might react to the new product or service....

14 Feb 2013
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Marketing plan for Belle lady shoes entry to the Thailand

Case study - 14 pages - Services marketing

Bell International Holdings Ltd, is an internationally recognized retailer and manufacturer of ladies footwear (casual and sports). This marketing plan will illustrate the strategies, Belle holding will adopt while preparing for entry into the Thailand market segment. It's imperative for the...

29 Nov 2012
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Investment analysis: Sports direct vs. JJB sports

Case study - 2 pages - Services marketing

Figure 1 above summarizes the investor's performance in the company Sport Direct. The company has been able to earn a healthy EPS of 15.73 in the FY 2010. However, the performance of EPS declined in the year 2011. It came down to 14.8. The result of this decline in performance is because the...

23 Nov 2012
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Sales and marketing processes: Meteor Ireland

Case study - 6 pages - Services marketing

The company we have chosen to base our project on which targets the consumer market is Meteor Mobile Communications Ireland. We have chosen this company because it's a company that everyone is familiar with and we thought it would be interesting to find out how their marketing is done as it has...