The clientele of Thalassa International consists mainly of women (two thirds), who make use of the different types of products: fitness, spa treatments (beauty salons), the specific treatments (leg toning, slimming, and postnatal Dietary treatments). Men represent only a third of customers. They come for fitness and beauty care.
The male market is a possible seduction point and represents a potential that can be developed. In addition, 30% of clients are men accompanying their wives, and only 3% are single men. The current trend shows the importance of singles for the journey and especially for their well-being.
They are seeking the conviviality of the games. This is a customer who wants to amass products tailored to their needs. One can also segment the market according to age. The majority of the current population consists of people aged from 40 to 60 years, who are active and rather easy going. Indeed, over 64% belong to higher classes who are looking for fitness and recreation and require a certain quality of services.
Thalassa International provides them with upscale accommodations (Sofitel, Mercure), sports activities such as golf, diving, horseback riding, and tennis. Businessmen, who are already customers of the group Accor, are also considered.
We should encourage them to extend their business trips by spending the weekends in thalasso therapy center. The senior market comprises only 34% of customers. However, this is an important market and represents 13.5 million people in France.
Tags: Thalassa international spa, marketing of the Thalassa International spa
[...] The senior market only has 34% of customers. However, this is an important market: 13.5 million people in France. In addition, seniors have much free time all the year round and a high purchasing power (loans repaid, more dependent children . ) and have a greater sensitivity to physical well-being .This is the growth segment for Thalasso therapy. For 40% of customers who come from big cities, Thalassa International offers fitness products tailored to their stress and fatigue of customers come for these reasons). [...]
[...] Thalassa International needs to diversify its distribution channels to reach a wider audience. If we distribute on the Internet we'll have more chance of hitting a young and resourceful customer base. Make themselves known through travel agencies is also a solution in the context of selling to a more traditional clientele, especially the seniors. The canal works councils should not be neglected because the target company's business and the segment of less than 40 years include people active in business. Thalassa International must also use advertising to assert a general awareness. [...]
[...] We can say that Thalassa International already has a certain image since its inception, the Accor group. Customer communication is much easier that Thalassa International already has a database of data, and the group will organize and direct marketing policy The solution From previous analyzes, we can highlight the following problem: how to attract customers off-peak to cope with seasonality. As discussed in the first part, there are potential markets associated with Thalassa International that could address this seasonality issue. [...]
[...] Thalassa International belongs to the Accor Group. Thanks to the strong vertical concentration that exists under the brand of the Accor group, Thalassa International has good cost control. Thus, the average unit cost remains. Despite the seasonal attendance in thalasso therapy centers, companies in this sector perform well. Thalassa International is the leader in this growing market, we can say that profits are good and are growing. The clientele is mostly composed of people from upper classes. This is a niche market. [...]
[...] Regarding competition, we know that Thalassa International has a direct competitor. So we can say that competition is present. When demand increases supply must match demand and consequently increase. Competition is growing so logically. After studying these characteristics, we can say that the product is in its growth phase. Specifically, the market is still buoyant; we can estimate that it is in the middle of its growth phase Objectives Having established that the product is in the middle phase of growth, the target for Thalassa International is increasing its market share. [...]
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