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Case studies in services marketing 121 to 150

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03 Mar 2011
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Viva Italia and analysis of marketing (1998)

Case study - 10 pages - Services marketing

The company, Viva Italia, is experiencing difficulties on their range of products. Indeed, the company expected a 10% increase of sales in pizzas but it has not been reached. This therefore raises questions about the causes of this result since the pizza is an important part of their overall...

03 Mar 2011
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Strategy of launching of Red Bull

Case study - 6 pages - Services marketing

The story of a drink like no other The origin of this strange brew goes back to the 80s, when a certain Dietrich Mateschitz [1] discovered in Asia's "energy drinks". This young Austrian entrepreneur who used to go on professional trips to Southeast Asian realized one day that...

03 Mar 2011
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Analysis of satisfaction of the air passengers

Case study - 2 pages - Services marketing

The survey is a very useful tool which adapts to multiple objectives. Whether one wants to evaluate one's services, or wants to conduct a survey or a vox populi, in order to study the expectations of customers, this document will be a very good basis for creating satisfaction surveys. This...

03 Mar 2011
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Pernod-Ricard's International diagnosis

Case study - 42 pages - Services marketing

Pernod Ricard is one of the jewels of French companies. This group has an international dimension and is one of two key players in the global market for wines and spirits. Ranked second by Global Wine & Spirits, Pernod Ricard occupies a prominent position across all continents. ...

03 Mar 2011
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Markets and the Evian strategy

Case study - 32 pages - Services marketing

The bottled water market is dominated by two large companies: Danone and Nestle. But they themselves act as umbrella companies that include numerous different brands. Currently, Nestle is the largest, as it owns Perrier-Vittel SA, which is composed of a greater number of brands than Danone.But if...

03 Mar 2011
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Analysis of Nokia

Case study - 16 pages - Services marketing

Nokia's history began in 1865 in south-western Finland, where the mining engineer Fredrik Idestam founded a forest industry enterprise. In 1966, the companies created by Idestam (Finnish Rubber Works Ltd. and Finnish Cable Works) merged to form Nokia Corporation. In the early 1980s,...

03 Mar 2011
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Structural analysis of Air France

Case study - 5 pages - Services marketing

Founded on July 3, 2005, Air France-KLM was formed as a result of a merger between Air France (founded in 1933) and KLM (Royal Dutch Airlines founded in 1919). It has a capital of 2,289,759,903 euros, divided into 269,383,518 shares at 8.5 euros each. The Air France-KLM company is...

03 Mar 2011
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Porsche and the marketing analysis

Case study - 30 pages - Services marketing

This document is dedicated to the automaker who was born in 1948 in the village of Gmund in Austria; the builder won all sorts of competitions, including the 24 Hours of Le Mans 16 times; the builder who has created a myth by his range of Cars: Ferdinand Porsche. Today everyone knows the brand...

03 Mar 2011
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Comparison between H&M and Mango

Case study - 8 pages - Services marketing

H & M and Mango are brand names that are quite popular, and have emerged in the market of fashion. They concentrate on marketing through stores, and distribute their clothing, cosmetics and accessories in large urban areas and in smaller ones. Both companies are on the same sector and are...

03 Mar 2011
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Danone in China: The strategy of growth

Case study - 31 pages - Services marketing

Currently, the Chinese market is figure of "El Dorado" for Western firms facing maturity or saturation of traditional markets. With more than a billion potential consumers, the steady rise in living standards, and the impressive growth rates of coastal areas, has convinced many companies to...

03 Mar 2011
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Lipton Iced Green Tea

Case study - 15 pages - Services marketing

Founded in 1893, the Lipton brand is part of Unilever and has a worldwide turnover of 48.8 billion Euros. Ranked number 1 in the United States and many European countries, Lipton is the world's leading brand of tea. It is present in the market for teas, herbal teas, and soft...

03 Mar 2011
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Case study of lastminute.com

Case study - 18 pages - Services marketing

Lastminute.com was founded by Brent Hoberman and Martha Lane Fox in 1998. Its creation was encouraged by the economy that was there around the Internet. Subsequently, it witnessed great success in Britain. Today, it is the company of online travel and entertainment and is the...

03 Mar 2011
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L'Oreal and its conquest of China

Case study - 27 pages - Services marketing

Since its creation almost a century ago by the French chemist Eugene Schueller, L'Oreal has always been at the forefront particularly on the sectors of of dermatology, pharmacology and cosmetics. The group has implemented its know-how and expertise to emerge as the leader in cosmetic business...

03 Mar 2011
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Psychological pricing strategies

Case study - 3 pages - Services marketing

We propose a methodology to calculate the price of psychological acceptability. The psychological price for a given product is the price that one is willing to pay for the largest number of buyers. This is not necessarily the lowest price. In fact, a price that is too low can lead to the consumer...

03 Mar 2011
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SWOT Analysis - Louis Vuitton

Case study - 9 pages - Services marketing

This resource kit consists of six articles dealing mainly with the company Vuitton. Three of these articles are from famous French newspapers (Le Monde, Les Echos, La Tribune) and are recent ones (October 2005). They deal mainly with Vuitton's place in Asia. We also include the article...

03 Mar 2011
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Case study of Shiseido in Europe

Case study - 5 pages - Services marketing

Shiseido is a Japanese cosmetics company. It is a leader in field territory, and is constantly working to be better. Shiseido plans to develop a new strategy which will transform itself into a multinational influence. The term means ‘Shiseido' means "the richness of...

03 Mar 2011
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Values of the IKEA group

Case study - 3 pages - Services marketing

Ikea is known for its low price and product variety, and caters to the largest possible number of people, including people with special needs, tastes and different budgets. Today, however, the most decorative items and furniture are reserved to a minority of wealthy people. The Ikea...

03 Mar 2011
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Analysis of Breitling in air navigation

Case study - 30 pages - Services marketing

The launch of the Breitling Navitimer a genuine wrist instrument is being offered which is also the instrumental symbol of the brand. Ingenious and efficient, this chronograph has"computer aviation," a circular slide rule that is capable of performing all calculations related to air navigation....

03 Mar 2011
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Starbucks: Development strategy

Case study - 5 pages - Services marketing

Starbucks is a company that is active and popular in the coffee market. The name Starbucks is synonymous with the word coffee. The Company manages the production line from the choice of coffee, through roasting, until the sale of finished product in a cup. With more than 15,000 stores worldwide,...

03 Mar 2011
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Strategy of the Swatch mark

Case study - 10 pages - Services marketing

The year 2010 was marked by the death of the charismatic founder of Swatch, Nicolas G. Hayek. He had made famous the Swatch brand in the world through innovative marketing. In 1983, the brand's history began. At that time, the Swiss watch industry was doing poorly because of stiff competition...

03 Mar 2011
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The success of the Barbie headstock

Case study - 4 pages - Services marketing

As an international star, and a doll dream for millions of little girls, this is the story of the famous doll, Barbie. Ruth Handler, the founder of Mattel (1945), wanted to create a new model doll accompanied by a range of clothing and accessories. Hence, she bought the patent of...

03 Mar 2011
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Recommendation and consistency check - Air France Cargo liner

Case study - 4 pages - Services marketing

It is not possible to develop all offers from Air France Cargo because it would be unreasonable to invest on all fronts regardless of the opportunities. The supply equation is more problematic. If the attractiveness of the sector is certain, even though it is a highly competitive market, AFC...

03 Mar 2011
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Zara and its price policy

Case study - 1 pages - Services marketing

Zara once again draws from its strategic choices by some commercial advantage over its competitors. The "price mix" of Zara is therefore consistently throughout the first ambition of the firm which is, to democratize luxury apparel - and are inspired largely - to create models that...

03 Mar 2011
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Strategic analysis of the launching of the Tassimo machine by Kraft Foods Inc.

Case study - 10 pages - Services marketing

Kraft Foods Inc. is the second largest global brand in the food and drink sector. The group markets its products in 149 countries, representing more than 114,000 employees, and has a portfolio of 61 brands achieving a turnover of over 100 million dollars anually. Kraft Foods France, a subsidiary...

03 Mar 2011
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Analysis of marketing of the product of Nutella

Case study - 7 pages - Services marketing

Nutella dominates the market for chocolate spreads. It is mainly used for breakfast, snacks and sandwiches, but it may also be used in some desserts (fruit, pancakes. Despite a saturated market, it represents 89% of the total sales. In France it sells nearly 88 million tubs...

03 Mar 2011
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Marketing of the Thalassa International spa

Case study - 4 pages - Services marketing

The clientele of Thalassa International consists mainly of women (two thirds), who make use of the different types of products: fitness, spa treatments (beauty salons), the specific treatments (leg toning, slimming, and postnatal Dietary treatments). Men represent only a third of customers. They...

03 Mar 2011
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Case Study of the Levis Strauss Signature

Case study - 5 pages - Services marketing

The denim apparel market has favoured the field of Levis since 1873. The bulk of their profits are derived from this industry, it is the heart of their business. Based in San Francisco, the company employs 12,300 people and has net sales that amount to 64% in the Americas and 26% in Europe. In...

03 Mar 2011
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Porter's Five forces - Orange mobiles

Case study - 2 pages - Services marketing

The quality of the strategy and the nature of the Orange Group will be established with the analysis of Porter's five forces. Indeed, by examining them, it is possible to identify the key success factors of the sector and to understand the elements to master in order to outdo the competition....

03 Mar 2011
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Comparison between Mir Black Magic and Coral Black Velvet

Case study - 5 pages - Services marketing

Introduction Until 2002, the market for detergents grew rapidly and had a turnover of about 1.295 billion euros. Between 2004 and 2005 sales fell by 4.5%.There are three major detergent manufacturers in this market - Procter & Gamble, Unilever and Henkel. Because of...

03 Mar 2011
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Comparison between deodorants of the brands: Axe and Adidas

Case study - 17 pages - Services marketing

Two flagship companies: Axis and Adidas were chosen for this study with a focus on the deodrant segment. For many years, these two brands have managed to become major players in the global market for deodorants. However, their common features end there. It is the strength of these...