The traditional skills of the company and its reputation have previously acquired a guarantee product quality, for example: Monogram Canvas and the Louis Vuitton symbol.
Since 1896, the Louis Vuitton (LV) monogram canvas combines strength, durability, flexibility and lightness. It is totally waterproof and is less vulnerable to surface scratches. It fits perfectly with new ways to travel and live.
Louis Vuitton is a luxury brand with premium positioning: product quality, retaining traditionality while being innovative. Louis Vuitton aims to be an ambassador for the Western lifestyle symbolizing elegance with creativity.
Now, there are new interpretations of the monogram. The most famous one is multicolored version and avant-garde version with 33 colors that also exists in patent leather and jeans.
Leather goods from Louis Vuitton come in several functions several lines and colors. Louis Vuitton offers customized products that are manufactured as per the customer's requirements. All the consumer has to do is walk into the LV store and explain his requirements. Thus the brand is able to respond to individual requests demonstrating their craftsmanship and quality of their products.
The main target of Louis Vuitton is a urban woman with a high purchasing power, aged about 40 years, making regular purchases of luxury, loving the world of luxury products and is aware of the quality and social value attached to these products.
Tags: Louis Vuitton, luxury brand, marketing strategy
[...] Now there are new interpretations of the monogram. The most famous multicolored version is visionary and avant-garde with 33 colors, but it is also patent leather and denim Butterfly canvas bag, 595 The Epi leather: It is a grained leather in a wide range of colors. Damier canvas: Canvas of geometric checkerboard pattern, waterproof and resistant Billfolds multiple Damier 250 Louis Vuitton leather goods come in several functions, several lines and colors: Sample lines: Characters, Cherry Blossom Satin, Epi Leather, Monogram glossy leather, Utah Leather, Damier wild, nomadic leather Epi Stretch etc . [...]
[...] Each event creates a tremendous event. The presence of political personalities (Gorbachev), movie stars (Catherine Deneuve), singers (Mike Jaeger) and sportpersons gives rise to significant media coverage. The global customer file also identifies those who bought abroad when Vuitton was not implanted in their regoin and invites them to VIP events that accompany each opening. This machine was running at full speed in the early days, and events were regularly organized for large customers. The brand as well as other companies use the front of the stores under construction for advertising. [...]
[...] The bags still represent 95% of sales, but this is expected to decline in the coming years. Diversification has been obvious to the leaders of the company, because it helps to attract new customers into the stores. Some come into the store with the aim to buy shoes or jewelry and leave with a bag over. Moccasin Moonbeach kangaroo leather, Inclusion Bracelet GM Drum 18 Love Apple 650 250 Pricing Policy Louis Vuitton has a policy of high prices due to its high-end product positioning, and the first price is between 100 and 150 (eg pocket 150). [...]
[...] The marketing strategy of Louis Vuitton I. Segmentation We can identify three segmentation criteria: segmentation by gender, segmentation by age, Segmentation by customer value, taking into account the average basket, turnover and the number of orders per customer. This isolates the profitable customers warranting special treatment. II. Targeting The main target of Louis Vuitton is a woman of about 40 years, making luxury purchases regularly, urban, with high purchasing power, loving the luxury for product quality and social value attached to the symbol of the luxury market. [...]
[...] Under the leadership of Bernard Arnault, LVMH launched the project of Louis Vuitton Foundation in 2006 for the creation of contemporary art and to display a part of the private collection of Bernard Arnault and works acquired by LVMH in recent years. The center is scheduled to open in 2010 at the Zoological Gardens in Paris. The building, whose project is called "cloud" is the work of the Canadian-American architect Frank Gehry. The parades are a way to make themselves known. The target is not only the public who attend the parade few hundred people), but the people who will hear about it in the press and other media. [...]
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