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03 Mar 2011

The Walt Disney Company since 1923 till present

Case study - 10 pages - Services marketing

We do not go to the cinema to watch a cartoon; we go to watch a Disney production. The popularity of this company is such that Disney is not merely the symbol of animated films; it has become a synonym of them. With five theme parks (located in Florida, California, Hong Kong, Tokyo and Paris),...

03 Mar 2011

Interactive Media marketing (2005)

Essay - 5 pages - Services marketing

Introduction The interactive potential of direct marketing is directly related to the evolution of communication technologies and information processing. Direct marketing is related to interactive media and they are inseparable from each other. The term "interactive" implies that...

03 Mar 2011

The strategy Marketing of Louis Vuitton

Case study - 7 pages - Services marketing

The traditional skills of the company and its reputation have previously acquired a guarantee product quality, for example: Monogram Canvas and the Louis Vuitton symbol. Since 1896, the Louis Vuitton (LV) monogram canvas combines strength, durability, flexibility and lightness. It...

03 Mar 2011

The sector of Communication and Information Technologies (TIC)

Market study - 4 pages - Services marketing

The new economy has invited a new industry that is effervescent, and the industries of information and communications technology (ICT) include information technology, electronics and telecommunication. It also indicates a new way of understanding the economy as a whole. Indeed, the deployment of...

03 Mar 2011

Study of competition: Innocent Smoothie

Case study - 8 pages - Services marketing

In 1998 during a festival in London, three twenty year old students decided to sell fruit juice. The success was beyond their expectations and when they were newly graduated, they decided to start a real company that has just opened an office in Paris, having already conquered the UK, Denmark and...

03 Mar 2011

Marketing analysis of Natura Brasil

Essay - 5 pages - Services marketing

Natura Brasil, which was established in Brazil in 1969, is now one of the leading cosmetics brands due to its social and environmental commitment. By designing products in close collaboration with traditional communities, Natura wants to enhance the skills, contribute to the development and...

03 Mar 2011

The case study: "Garnier, take care of you" (2005)

Case study - 10 pages - Services marketing

Garnier is a French firm, owned for forty years by the L'Oreal Group, the market leader in the capillaries. Faced with fierce competition, its flagship brand Garnier Fructis saw their market share stagnate in a market that was already fragmented steeply. Two consequent threats...

03 Mar 2011

Evolution of the ski market from 2000 to 2006: Industry of winter sports and Alpine skiing

Dissertation - 73 pages - Services marketing

The main objective of this study is to trace all the developments experienced by the alpine ski market between 2000 and 2006. The underlying objectives often are of one general point of view: To present a thorough analysis of the characteristics of the alpine ski market and its...

24 Feb 2011

Integrated marketing communication strategy for Kellogg's Special K

Thesis - 11 pages - Services marketing

This report aims to outline an integrated marketing communication strategy for Kellogg's Special K. We found that there is a gap in the market that we feel Special K should be taking advantage of, in order to secure its leading position in the market. Our identified opportunity is to access the...

22 Feb 2011

Integrated marketing communication: Promotional report for Kindle

Case study - 19 pages - Services marketing

This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...

15 Feb 2011

Marketing Plan - Introduction of the new Guinness Black Lager on the French Market

Case study - 20 pages - Services marketing

Our marketing plan examines the introduction of a new beer on the French market. Guinness has recently released a new product to appeal to a younger demographic than the usual Guinness customer. This new product called Guinness Black Lager is a beverage that is easier to drink than our...

14 Feb 2011

Ice Cream Market of 'Gelato'

Market study - 6 pages - Services marketing

According to a study in the UK, “The ice cream sector is a major part of the UK's food economy with an estimated value of £4 billion” and “Ice cream sales contribute £1.4 bn to the UK economy” (BBC News (b) 2010). As we can observe, there is a substantial ice...

09 Feb 2011

The communication devices used by a non-profit organization: Case of YMCA

Case study - 5 pages - Services marketing

In the current world that is laden with random messages and information, the organization's key key to breaking through the clutters is to reasonably manage its communication media and deliver a consistent message via its text and image contents. From the standpoint of establishing...

07 Feb 2011

International marketing : Port wine export to the US

Market study - 7 pages - Services marketing

The worldwide wine market is very explicit. It has the particularity that no one wine company (even in the modern world history) should have more than one percent of the market shares, in contrast to other beverages such as sodas. The wine sales have been showing solid growth in recent years...

06 Feb 2011

Analysis of the shampoo market

Essay - 8 pages - Services marketing

Beauty and hair care product business is witnessed as a popular and fast growing business. Lots of people spend on beauty and hair care products like shampoo, hair conditioner, hair treatment and so on. So a hair care product has a great potential market because it has a significant influence on...

02 Feb 2011

Marketing strategy: Case Adidas

Case study - 33 pages - Services marketing

In a globalized environment, where the competition has never been so intense, sportswear firm Adidas aims to become the leader in the sports footwear market. In order to reach this goal, this group focuses on the marketing campaign, which reflects the company's culture and passion with...

27 Jan 2011

Impact of loyalty programs on consumer purchase behavior in the UK food retail industry

Essay - 6 pages - Services marketing

According to Huddlestone (2004), to survive in today's competitive food market, food retailers must develop and maintain a loyal customer base. This study explores the impact of loyalty programs on the customer purchasing behavior in the United Kingdom food retail industry. It...

27 Jan 2011

Strategic analysis of easyCruise

Case study - 5 pages - Services marketing

The objective of the company: EasyGroup's goal is to "paint the world orange", that is to say to duplicate its low-cost model in all possible markets all over the world.The goal is to make services that were not affordable before, available to all customers and thus, create a value for all...

27 Jan 2011

Success of the perfume "I analyze adore" of Christian Dior

Case study - 11 pages - Services marketing

"That magic name which includes that of God and Gold”, these are the words of Jean Cocteau on the Dior brand. In this presentation, we will try to decipher the planetary success of a fragrance that many women have adopted with fervor: J'adore Dior. This famous perfume is...

27 Jan 2011

Analysis of Porter's Five Forces

Case study - 2 pages - Services marketing

This document summarizes three marketing strategies, namely: cost leadership, differentiation and focus. Here is an excerpt regarding them: "Cost leadership is to impose more or less expensive prices than its competitors. The goal here is to reduce the cost incurred by the product, improving the...

27 Jan 2011

Marketing plan - Louis Vuitton in Japan

Case study - 12 pages - Services marketing

In 1854, Louis Vuitton, a Parisian trunk maker, opened his store on Place Vendome. Over the years the brand has grown significantly and is now attached to the LVMH group, the number one luxury group in the world, owned by Bernard Arnault. Louis Vuitton is one of the first commercial brands to...

27 Jan 2011

Strategy of Apple's new product of IPAD

Case study - 7 pages - Services marketing

For many people the ipad is a UFO in the hi-tech market. If we account for all those interested in this product, it is undoubtedly the United States whose output has made the most noise. The initial feedback was both positive and negative. Indeed, in launching its digital tablet, Apple responded...

27 Jan 2011

Strategic analysis of the company "Easyjet"

Case study - 17 pages - Services marketing

The low-cost airline companies are subject to the same safety rules and controls on airplanes than any scheduled airline. They meet all the various conventions, protocols and agreements, of European and international standards. At the national level, even though France is part of the European...

27 Jan 2011

Analysis of Dolce & Gabbana

Case study - 2 pages - Services marketing

The Dolce and Gabbana brand was part of the Versace fashion show last February 21, but for once, the duo of designers caused surprise by not only their sexy and glamorous silhouettes, but rather a urban style that was more more restrained and traditional. How will the company Dolce and...

27 Jan 2011

General Motors - can the restructuring plan of 2009 lead to the consolidation of the group?

Case study - 8 pages - Services marketing

The sustainability of General Motors is now in the restructuring stage of the project presented at the end of last year in the U.S. Congress. Due to the difficulties encountered by General Motors during the recent economic and financial crisis, the latter faced constraints for thirty-nine days...

27 Jan 2011

Marketing mix of the Porsche company

Case study - 5 pages - Services marketing

Porsche is the most profitable car company in history. Almost all of the company supplies and deliveries are realized through the railways. During the fiscal year 2008-2009, a turnover of 11.63 billion euros and a net profit of 9.80 billion euros were achieved. In the first quarter of 2009, the...

27 Jan 2011

Analysis of Maslow's Hierarchy of Needs

Case study - 2 pages - Services marketing

Abraham Maslow (1908-1970), an American psychologist, developed a pyramid model in 1943, featuring a limited number of needs (he did not confuse needs and desires). According to him, man must go through the first step to reach the second and so on, and it is inconceivable that one can achieve a...

27 Jan 2011

The Zara universe

Case study - 30 pages - Services marketing

The Spanish clothing brand Zara Inditex belongs to the family group which represents 75% of the activity. Inditex is one of the largest distributors in the world of fashion. It has brands such as Massimo Dutti, Bershka, Stradivarius, Oysho and so on. It has nearly 2,000 stores in 57 different...

27 Jan 2011

Evolution of tourism in Turkey

Case study - 10 pages - Services marketing

This work focuses on the tourism development in Turkey. It is a country that is "friendly, handsome, with a rich culture and not at all expensive". It is a country that is modern enough to be comfortable but still traditional, and therefore interesting to analyze. As part of this...

27 Jan 2011

Social psychology and visual advertising of "BMW Series 5 Touring"

Case study - 4 pages - Services marketing

The visual advertisement of the brand "BMW" and the "5 Series Touring" car is probably taken from a regional magazine in the Paris region. This advertisement is intended to pass this car as the best for customers not only from a technical standpoint but also from a relational point of view....