PESTEL Analysis - Uber

Extract

[...] Conclusion • Uber is the fastest growing taxi service provider • Affordable fees and ease of use have helped it become popular • Controversy hinders its progress, but the company continues to expand its service around the world • Countries around the world have been led to question whether or not they support Uber • The company has been banned and restricted in many parts of the world; most recently, Uber lost its licence for the City of London But the popularity of the American company continues to grow. Even when prices rise, Uber remains competitive against taxis. Consumers like to use the application to book trips and may even prefer it over public transport because of their previous experience. [...]

[...] However, studies have shown that Uber has not increased congestion • Analysts need to compare Uber's use to that of public transport or own transport, for a thorough analysis of Uber's environmental impact So many different factors can contribute to the final result. F. Legal • Legal compliance is a significant challenge • Companies must be compliant to avoid incurring large fines • Uber has become a challenge for judicial authorities, who determine whether or not laws applicable to traditional services should apply to it • Uber faces legal problems, not only related to taxes but also human resource issues • In 2015, legislators in the State of California decided that Uber should treat its drivers as employees and not as contractors • France, Uber drivers have been fined for illegal driving without a licence • Legal factors have been discussed in the political factors section of this analysis Uber faces many criticisms, bans and attempts to ban it in places around the world. [...]

[...] The PESTEL analysis This PESTEL analysis analyses the various forces affecting Uber's activities around the world. PESTEL is an acronym for Politic, Economic, Social, Technological, Environmental and Legal Policy. II. Uber PESTEL Analysis A. [...]

[...] The more accessible Uber is, the more people will use its services rather than taxis or even public transport. D. Technological • Imagining growth without technology is difficult, if not impossible in the 21st century • Uber has captured a large market share thanks to its application based on excellent technology • The application provided both easy access and a great experience for drivers and customers • Several special features in the application provide an extraordinary experience • Geolocation, direction, push notifications, payments all integrated into one application • Uber acts as a platform to connect the two elements - drivers and passengers • Uber uses technology to provide people with what they need, or want, when they want it • Uber is time-efficient; now you can get the nearest taxi in minutes • Technology is one of the most important factors in Uber's rapid growth • Uber has continued to improvise and use technology intuitively for marketing purposes • Consumers make appointments via the application • An estimate of the cost of the journey can appear in the application - it depends on many factors such as drop-off location, traffic and weather • Customers can pay for the journey in advance through the application • Drivers who are on duty in the vicinity respond and pick up passengers The app is incredibly important to Uber. [...]

[...] The service can't work if the app breaks down or experiences difficulties. The company has to make sure that everything works, reliable and ready to use. Many drivers use 4G networks to connect to the application, which is essential to do their job. E. [...]