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Course materials in services marketing

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03 Mar 2011

Concept of mark in strategic marketing

Course material - 9 pages - Services marketing

Throughout the twentieth century, there has been a change in the interest of marketing for the product to an interest in the brand. This is essentially the wider role of the brand in the mind of the customers' "mental box". Gradually, companies have apprehended the three core functions of...

27 Jan 2011

Study of the Krups coffee machine

Course material - 23 pages - Services marketing

The Krups company is a German company which was founded in 1836. Having adopted an international policy, it established itself in many markets. Since 2002, it has been a subsidiary of the Seb group. Krups' policy has been marked by a constant search for precision and technical perfection. The...

06 Oct 2010

International consumer behavior

Course material - 8 pages - Services marketing

The function of this product is to limit the evaporation for up to 12 hours and also, avoid redness, moisturizes and irritations of the eyes. It's a new lubricant with an exclusive natural formula. This oil repairs the daily attacks and restore the natural protection on the eye (avoiding the...