Thaï beer market: market environment, beer consumption, key players, market share, pricing, major brands. Market niche. Powerpoint document.
Population: Over 60 million.
GNP per capita: 2,740 USD and increasing rapidly, providing a growing demand for beer.
GDP per capital : 700 USD.
Tourism continues to be an important element in promoting economic recovery, accounting for about 5% of GDP.
[...] GNP per capita: 2,740 USD and increasing rapidly, providing a growing demand for beer. GDP per capita: 700 USD. Tourism continues to be an important element in promoting economic recovery, accounting for about of GDP. Annual beer production (liters): 16,479,000 in 2001. Beer consumption (liters/capita): 18.4 in 2001. Value of Thai beer market: 45 billion Baht in 2001. Growth: from 1998- growth in 2000. Boon Rawd Brewery (Sing Beer, Leo, Mittweida) Thai Amarit Brewery (Kloster & Champ) Heineken Carlsberg (Beer Chang) 4. Market Shares [...]
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