The telecommunication industry
Essay - 13 pages - Services marketing
Telecommunications started in the 19th century with the telegraph, and developed through the telephone and radio to TV to satellites and the Internet etc. It continues to change in appearance, structure, boundaries, practices and actors. The telecommunications industry provides a wide range of...
The Rise and fall of Sunny Delight
Essay - 2 pages - Services marketing
The soft drinks industry is a mature, which is comprised of giant firms such as Coca-Cola, PepsiCo and Cadbury Schweppes, who strive to push their long standing brands to the top of the selling charts. In spite of this cut-throat competition, the American consumer products giant proctor & Gamble...
The Impact of Environmental Issues on Toyota's Strategy
Essay - 17 pages - Services marketing
This thesis will seek to understand the controversial relationship between environmental factors and Toyota. Indeed, motor vehicle exhaust-emissions notably that of carbon monoxide pollution, is caused directly by the automobile industry. However, these negative impacts changed the position of...
Comparison of customers'satisfaction and delivered quality in case of McDonald's and Burger King
Essay - 33 pages - Services marketing
McDonald's is the leading foodservice retailer globally with over30,000 local restaurants serving 52 million people in more than 100 countries daily. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women. The Burger King operates over...
Benetton Group's advertising campaigns, an expression of our time
Essay - 17 pages - Services marketing
Benetton was founded in an Italian town in 1955 by Luciano Benetton and his brothers and sister. The first store was opened in 1969. Today, the Benetton Group is present in 120 countries around the world, and is engaged in the manufacturing and distribution of clothing, undergarments, shoes,...
Internship Report - Publicis Frankfurt GmbH (2006)
Essay - 43 pages - Services marketing
I undertook and completed my 1st year internship assignment within the highly reputed international German advertising agency Publicis Frankfurt GmbH from 1st September 2005 to 31st July 2006. Publicis Frankfurt is ranked among Germany's top 4 advertising agencies. Publicis Frankfurt has a...
International Marketing McDonald's and its strategy for success
Essay - 20 pages - Services marketing
With more than 30,000 restaurants all around the world, the McDonald's Corporation is definitively considered as the biggest fast-food chain on earth. Created from the imagination of two brothers who wanted to create something new, innovative and attractive, the firm quickly met customer needs...
Bentley tells it like it is? (2006)
Essay - 8 pages - Services marketing
Bentley Motors is a luxury motor car manufacturer. This operational history of this exclusive brand dates back decades, built on a string of landmark successes. In Bentley's world, the image is one of the most important facts that the firm needs to protect. What problems does Bentley Motors face...
Haute couture in Paris
Essay - 7 pages - Services marketing
"Haute couture" is the professional sector in which fashion designers practice. Haute Couture is a French term. In English, it means high fashion. "Couture" refers to sewing, and "Haute" refers to high, or elegant. An haute couture costume is hand mane in order to fit the client perfectly. It...
Apple case
Essay - 9 pages - Services marketing
It's a tough task for companies to accomplish if asked to develop a competitive advantage into a sustainable competitive advantage. If companies need to satisfy this criteria, it could mean that the designated company should not possess qualities such as a value creating ability or...
Plan marketing inter-marches : True jeans
Essay - 16 pages - Services marketing
This document will highlight the marketing plan for True jeans. The company launched an online store in 2006, where people could buy their jeans online. The specialty of the company is that it tries to find the right jeans for consumers among the various brands that they partner with. Thus, it...
Clear-Wire-IP, a new way of calling
Essay - 13 pages - Services marketing
There are no news in the fact that the ICT sector has been developing at an outrageous pace for the last two or three decades. A great amount of new gadgets appear every day on the market; some useful and others less useful. This also implies that we are working in a relatively risky market where...
Analysis of Nespresso's targets - published: 29/09/2010
Essay - 8 pages - Services marketing
The usefulness of marketing is well renowned and appreciated world wide. However, a large number of small companies do not wish to have a strong marketing policy owing to its excessive cost. Its mode of functioning also seems to be difficult to master. Hence some feel that the ?real marketing...
Social marketing and self-regulation: The perfect match for a good working world and the contribution of social marketing to self regulation strength
Essay - 29 pages - Services marketing
The concept of Self-regulation and the ability to make people self-regulate in a better way has been the subject of many studies since the last few decades (Kotler, Roberto, Lee, 2002; Andreasen, 1995). The ability to self-regulate can be important in all aspects of life. When focusing on...
Advertising influence on impulsive buying
Essay - 22 pages - Services marketing
In this chapter, you will find a summarizing overview of the study of impulse buying and advertising. It explains fairly about the two discussed main topics, impulse buying and advertising. It gives an introduction of what impulse buying is and if it is related to advertising. In which way are...
Relationship marketing
Essay - 4 pages - Services marketing
As everybody knows, marketing is a science which studies how to deal with customers and partners in order to facilitate sales of goods or services. Currently, many people, especially consultants, stress on the marketing relationship between corporations and customers. We can note that customer...
Thuasne commercial positioning in medical textiles in Czech Republic
Essay - 8 pages - Services marketing
Company Thuasne was created in 1847 in the field of narrow elastic fabrics. In the 50's, the company refocused its technology and positioned on the high value, added medical textile products, with the concept of 'products of elastic contention'. In this field, the group produces the...
Work experience report : Philips
Essay - 45 pages - Services marketing
The foundations for what was to become one of the world's biggest electronics companies were laid in 1891 when Gerard Philips established a company in Eindhoven, the Netherlands, to manufacture incandescent lamps and other electrical products. The company initially concentrated on making...
Consumer behavior
Essay - 7 pages - Services marketing
This essay is going to focus on the 'age' variable. Marketers can segment their marketing in age subcultures, or support, its members who have shared childhood and young adulthood experiences that influence their customs, rituals, and behavioural processes. People of the same generation...
Longevity Healthcare Systems: Hunting for a marketing strategy
Essay - 8 pages - Services marketing
history that dates back to the mid ‘70s. Kathryn Hamilton and her husband have established a respectable company that originated from the need for long-term healthcare for their ailing parents. In essence, they have a good understanding for what families of long-term healthcare patients...
Blockbuster Entertainment Corporation
Essay - 7 pages - Services marketing
Blockbuster video is the undisputed king of the video-rental industry. The following comment made by Fran Bernstein of Merrill Lynch accurately describes Blockbuster's position. “Blockbuster stands alone in the video rental market in both size and ambition. One wonders where is the Burger...
Logos, pathos and ethos: Shifts in advertising techniques
Essay - 4 pages - Services marketing
Advertisement appeals to our most instinctive and irrational feelings. Who would think you can actually lose 50 lbs with the Ultimate Fat Burner and resemble the astoundingly beautiful young woman who advertises it? Who would think McDonald's employees are willing to give you fries and a...
Adult development theory
Essay - 4 pages - Services marketing
This research analysis is based on the research findings of Eleanor Drago-Severson, Deborah Helsing, Robert Kegan, Maria Broderick, Kathryn Port and Nancy Popp on Adult Development. It was conducted in the late 20th century and was based on a group of 41 adult learners from around the world who...
The international strategy of Lenovo
Essay - 4 pages - Services marketing
This document enumerates the national advantages of the withdrawal of Lenovo from China. After being a closed economy for a relatively long time, China is eager to become a globalized economy. This provides an advantageous prospect to companies that are trying to become market leaders through...
Advertising and body image
Essay - 3 pages - Services marketing
There has been a decrease of Women's ideal weight as depicted in magazine in the last 40 years, and the average model is more than 20% underweight (Wiseman, Gray, Mosimann, and Ahrens, 1992). A staggering 99% of traditional women models are found to be underweight (Halliwell and Dittmar, 2004)....
Distributed real-time systems
Essay - 7 pages - Services marketing
Real-time systems form one category of specialized distributed systems named “Distributed Real-time systems”. Real-time programs(and systems) interact with the external world in a way that involves time. when a stimulus appears ,the system must respond to it in a certain way and before...
Global business project - Flashing lighted dice tequila shot glass
Essay - 6 pages - Services marketing
Flashing lighted dice shot glass These LED shot glasses have dice placed under a plastic protector on the bottom of the glass. To activate the dice whack the shot glass on the counter. Once the bottom is struck the dice will start flashing a ruby red light display. Motion Activated Dice Shot...
Louis Vuitton Moët Hennessy (LVMH) in Asia
Essay - 13 pages - Services marketing
Louis Vuitton Moët Hennessy- is the world leader in the market of luxury products. Its net revenue in 2005 reached €14 billions and it employs 59 000 peole. As for its retail network, all over the world, more than 1700 shops have been opened. Indeed, the Group is present in 12 countries in...
Industrial network: Providing specifically adapted products for customers
Essay - 3 pages - Services marketing
The economies of scale, defined as the reduction in cost per unit resulting from increased production realized through operational efficiencies, constitute one of the key goals for firms to improve their competitiveness. But this productive model seems to be in the same time contradictory to the...
Anna Politkovskaya: A woman, journalist and human rights activist in contemporary Russia
Essay - 4 pages - Services marketing
am a pariah”. This is how Anna Politkovskaya defines herself in the beginning of a posthumous article published by The Guardian on October 14th, 2006. Seven days before, on October 7th, around 5 pm, she was murdered in her flat in still non-clarified circumstances. Her death occurred while...
