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Essays in services marketing 61 to 90

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29 Sep 2010
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The telecommunication industry

Essay - 13 pages - Services marketing

Telecommunications started in the 19th century with the telegraph, and developed through the telephone and radio to TV to satellites and the Internet etc. It continues to change in appearance, structure, boundaries, practices and actors. The telecommunications industry provides a wide range of...

29 Sep 2010
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The Rise and fall of Sunny Delight

Essay - 2 pages - Services marketing

The soft drinks industry is a mature, which is comprised of giant firms such as Coca-Cola, PepsiCo and Cadbury Schweppes, who strive to push their long standing brands to the top of the selling charts. In spite of this cut-throat competition, the American consumer products giant proctor &...

29 Sep 2010
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The Impact of Environmental Issues on Toyota's Strategy

Essay - 17 pages - Services marketing

This thesis will seek to understand the controversial relationship between environmental factors and Toyota. Indeed, motor vehicle exhaust-emissions notably that of carbon monoxide pollution, is caused directly by the automobile industry. However, these negative impacts changed...

29 Sep 2010
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Comparison of customers'satisfaction and delivered quality in case of McDonald's and Burger King

Essay - 33 pages - Services marketing

McDonald's is the leading foodservice retailer globally with over30,000 local restaurants serving 52 million people in more than 100 countries daily. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women. The Burger King operates over...

29 Sep 2010
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Benetton Group's advertising campaigns, an expression of our time

Essay - 17 pages - Services marketing

Benetton was founded in an Italian town in 1955 by Luciano Benetton and his brothers and sister. The first store was opened in 1969. Today, the Benetton Group is present in 120 countries around the world, and is engaged in the manufacturing and distribution of clothing, undergarments, shoes,...

29 Sep 2010
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Internship Report - Publicis Frankfurt GmbH (2006)

Essay - 43 pages - Services marketing

I undertook and completed my 1st year internship assignment within the highly reputed international German advertising agency Publicis Frankfurt GmbH from 1st September 2005 to 31st July 2006. Publicis Frankfurt is ranked among Germany's top 4 advertising agencies. Publicis Frankfurt has a...

29 Sep 2010
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International Marketing McDonald's and its strategy for success

Essay - 20 pages - Services marketing

With more than 30,000 restaurants all around the world, the McDonald's Corporation is definitively considered as the biggest fast-food chain on earth. Created from the imagination of two brothers who wanted to create something new, innovative and attractive, the firm quickly met customer needs...

29 Sep 2010
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Bentley tells it like it is? (2006)

Essay - 8 pages - Services marketing

Bentley Motors is a luxury motor car manufacturer. This operational history of this exclusive brand dates back decades, built on a string of landmark successes. In Bentley's world, the image is one of the most important facts that the firm needs to protect. What problems does Bentley Motors face...

29 Sep 2010
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Haute couture in Paris

Essay - 7 pages - Services marketing

"Haute couture" is the professional sector in which fashion designers practice. Haute Couture is a French term. In English, it means high fashion. "Couture" refers to sewing, and "Haute" refers to high, or elegant. An haute couture costume is hand mane in order to fit the client perfectly. It...

29 Sep 2010
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Apple case

Essay - 9 pages - Services marketing

It's a tough task for companies to accomplish if asked to develop a competitive advantage into a sustainable competitive advantage. If companies need to satisfy this criteria, it could mean that the designated company should not possess qualities such as a value creating ability or...

29 Sep 2010
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Plan marketing inter-marches : True jeans

Essay - 16 pages - Services marketing

This document will highlight the marketing plan for True jeans. The company launched an online store in 2006, where people could buy their jeans online. The specialty of the company is that it tries to find the right jeans for consumers among the various brands that they partner with....

29 Sep 2010
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Clear-Wire-IP, a new way of calling

Essay - 13 pages - Services marketing

There are no news in the fact that the ICT sector has been developing at an outrageous pace for the last two or three decades. A great amount of new gadgets appear every day on the market; some useful and others less useful. This also implies that we are working in a relatively risky market where...

29 Sep 2010
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Analysis of Nespresso's targets - published: 29/09/2010

Essay - 8 pages - Services marketing

The usefulness of marketing is well renowned and appreciated world wide. However, a large number of small companies do not wish to have a strong marketing policy owing to its excessive cost. Its mode of functioning also seems to be difficult to master. Hence some feel that the ?real marketing...

29 Sep 2010
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Social marketing and self-regulation: The perfect match for a good working world and the contribution of social marketing to self regulation strength

Essay - 29 pages - Services marketing

The concept of Self-regulation and the ability to make people self-regulate in a better way has been the subject of many studies since the last few decades (Kotler, Roberto, Lee, 2002; Andreasen, 1995). The ability to self-regulate can be important in all aspects of life. When focusing on...

29 Sep 2010
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Advertising influence on impulsive buying

Essay - 22 pages - Services marketing

In this chapter, you will find a summarizing overview of the study of impulse buying and advertising. It explains fairly about the two discussed main topics, impulse buying and advertising. It gives an introduction of what impulse buying is and if it is related to advertising. In which way are...

29 Sep 2010
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Relationship marketing

Essay - 4 pages - Services marketing

As everybody knows, marketing is a science which studies how to deal with customers and partners in order to facilitate sales of goods or services. Currently, many people, especially consultants, stress on the marketing relationship between corporations and customers. We can note...

29 Sep 2010
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Thuasne commercial positioning in medical textiles in Czech Republic

Essay - 8 pages - Services marketing

Company Thuasne was created in 1847 in the field of narrow elastic fabrics. In the 50's, the company refocused its technology and positioned on the high value, added medical textile products, with the concept of 'products of elastic contention'. In this field, the group produces the...

29 Sep 2010
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Work experience report : Philips

Essay - 45 pages - Services marketing

The foundations for what was to become one of the world's biggest electronics companies were laid in 1891 when Gerard Philips established a company in Eindhoven, the Netherlands, to manufacture incandescent lamps and other electrical products. The company initially concentrated on making...

29 Sep 2010
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Consumer behavior

Essay - 7 pages - Services marketing

This essay is going to focus on the 'age' variable. Marketers can segment their marketing in age subcultures, or support, its members who have shared childhood and young adulthood experiences that influence their customs, rituals, and behavioural processes. People of the same generation...

29 Sep 2010
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Longevity Healthcare Systems: Hunting for a marketing strategy

Essay - 8 pages - Services marketing

history that dates back to the mid ‘70s. Kathryn Hamilton and her husband have established a respectable company that originated from the need for long-term healthcare for their ailing parents. In essence, they have a good understanding for what families of long-term...

29 Sep 2010
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Blockbuster Entertainment Corporation

Essay - 7 pages - Services marketing

Blockbuster video is the undisputed king of the video-rental industry. The following comment made by Fran Bernstein of Merrill Lynch accurately describes Blockbuster's position. “Blockbuster stands alone in the video rental market in both size and ambition. One wonders where...

29 Sep 2010
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Logos, pathos and ethos: Shifts in advertising techniques

Essay - 4 pages - Services marketing

Advertisement appeals to our most instinctive and irrational feelings. Who would think you can actually lose 50 lbs with the Ultimate Fat Burner and resemble the astoundingly beautiful young woman who advertises it? Who would think McDonald's employees are willing to give you fries and a...

11 Aug 2010
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Adult development theory

Essay - 4 pages - Services marketing

This research analysis is based on the research findings of Eleanor Drago-Severson, Deborah Helsing, Robert Kegan, Maria Broderick, Kathryn Port and Nancy Popp on Adult Development. It was conducted in the late 20th century and was based on a group of 41 adult learners from around the world who...

18 Jun 2010
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The international strategy of Lenovo

Essay - 4 pages - Services marketing

This document enumerates the national advantages of the withdrawal of Lenovo from China. After being a closed economy for a relatively long time, China is eager to become a globalized economy. This provides an advantageous prospect to companies that are trying to become market leaders through...

12 Apr 2010
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Advertising and body image

Essay - 3 pages - Services marketing

There has been a decrease of Women's ideal weight as depicted in magazine in the last 40 years, and the average model is more than 20% underweight (Wiseman, Gray, Mosimann, and Ahrens, 1992). A staggering 99% of traditional women models are found to be underweight (Halliwell and Dittmar, 2004)....

16 Jun 2009
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Distributed real-time systems

Essay - 7 pages - Services marketing

Real-time systems form one category of specialized distributed systems named “Distributed Real-time systems”. Real-time programs(and systems) interact with the external world in a way that involves time. when a stimulus appears ,the system must respond to it in a certain way and...

28 May 2009
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Global business project - Flashing lighted dice tequila shot glass

Essay - 6 pages - Services marketing

Flashing lighted dice shot glass These LED shot glasses have dice placed under a plastic protector on the bottom of the glass. To activate the dice whack the shot glass on the counter. Once the bottom is struck the dice will start flashing a ruby red light display. Motion Activated Dice Shot...

17 May 2009
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Louis Vuitton Moët Hennessy (LVMH) in Asia

Essay - 13 pages - Services marketing

Louis Vuitton Moët Hennessy- is the world leader in the market of luxury products. Its net revenue in 2005 reached €14 billions and it employs 59 000 peole. As for its retail network, all over the world, more than 1700 shops have been opened. Indeed, the Group is present in 12 countries in...

17 May 2009
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Industrial network: Providing specifically adapted products for customers

Essay - 3 pages - Services marketing

The economies of scale, defined as the reduction in cost per unit resulting from increased production realized through operational efficiencies, constitute one of the key goals for firms to improve their competitiveness. But this productive model seems to be in the same time contradictory to the...

17 May 2009
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Anna Politkovskaya: A woman, journalist and human rights activist in contemporary Russia

Essay - 4 pages - Services marketing

am a pariah”. This is how Anna Politkovskaya defines herself in the beginning of a posthumous article published by The Guardian on October 14th, 2006. Seven days before, on October 7th, around 5 pm, she was murdered in her flat in still non-clarified circumstances. Her death occurred while...