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06 Nov 2018

Strategic analysis of Marsh Inc

Essay - 3 pages - Services marketing

Mission, vision, and values all relate to an organization's intentions, and often they are communicated in some written form. Vision and mission are statements that help the company answer questions such as who they are, what kind of services they provide, and where exactly they are going...

05 Nov 2015

Porter's Five forces - The Airlines industry

Essay - 6 pages - Services marketing

Airlines are companies and their aim is to operate routes and carry passengers. We will not analyse the cargo part of the airlines here but only the passenger carrying. An Airline can be: • A national company (airline owned by the government of a country). It...

11 Mar 2013

Class action litigation

Essay - 2 pages - Services marketing

Class actions are a unique yet contentious procedural mechanism in which a single person represents the interests of a group of plaintiffs, who will collectively share in any damages rewarded. Allegedly, the use of this procedural method provides redress to many societal wrongs that may otherwise...

11 Apr 2012

Consumers perception of scented brands

Essay - 11 pages - Services marketing

It is widely accepted that olfaction is a special sense for several reasons. The sense of smell is closely connected to the amigdala, which process emotions, and the hippocampus, which processes memories. That's why smell can bring up memories long forgotten, pleasant or not. This special feature...

03 Apr 2012

Creating the multi‐sensorial experience

Essay - 10 pages - Services marketing

Human beings have always relied on their senses to understand their surroundings, and take action according to their brain information processing. Even our nomad ancestors relied on their senses (in fact, they didn't have much more than that) to distinguish between a rotten and a fresh fruit, or...

03 Apr 2012

Sensory marketing- What can we learn from food and beverages industry

Essay - 5 pages - Services marketing

The use of sensory approach to communicate brands' identity is on the rise. For example, it's been said that scent marketing- the use of smell to enhance sensory experience- is now a multi billion dollar business. Companies devoted to perfume creation and scenting solutions flourish all over the...

23 Sep 2011

Reforms of the Cuban economy (1980 - 2011)

Essay - 5 pages - Services marketing

Introduction The current economic situation in Cuba cannot be attributed to the lack of natural resources or manpower. The cause can be traced back to their dependence on the USSR [1] and the other members of COMECON [2] between the 1970s and the 1980s. This enabled the country to...

27 Jun 2011

Market research information technology

Essay - 4 pages - Services marketing

Market research is the process of gathering and recording in a systematic way the data about customers, competitors and the market and then analyzing the data to get the required information about their behavior and how to manipulate them to the benefit of your company or your product (QuickMBA,...

03 May 2011

Critically discuss the relation between emotional intelligence and employee performance

Essay - 6 pages - Services marketing

Nowadays, Emotional Intelligence (EI) is given due attention at our workplace in almost each organization. As one concept in the theory of organizational behavior, EI is proven by researchers associated with individual's career development in a way that it can influence employees' job...

23 Mar 2011

Green tourism

Essay - 4 pages - Services marketing

France is the leading tourist destination in the world. The concept of French tourism is linked to rural tourism whose definition remains unclear. INSEE talks about tourism in the countryside, or green tourism; rural tourism accounts for about 85% of French territory (mountain resorts, suburban...

23 Mar 2011

Consumerism in Morocco

Essay - 10 pages - Services marketing

Consumerism is a movement to defend the interests of consumers, which ensures that the products or services are subject to appropriate information and helps streamline purchasing behavior. According to P.Kotler "consumerism is a social movement that seeks to increase the rights and power of...

23 Mar 2011

The Commercial Service of Sportfive in the Racing Club de Strasbourg

Essay - 6 pages - Services marketing

Sportfive is the first agency offering management of sports rights in Europe, and is the world leader in TV rights and marketing of football. After the 2001 merger of Groupe Jean-Claude Darmon with the assets of UFA Sports (RTL Group, Bertelsmann subsidiary) and Sport + (Canal +...

23 Mar 2011

Marketing Case Study: United Colors of Benetton

Essay - 6 pages - Services marketing

Advertising is not necessarily ethical. This does not mean that it is an area without scruples, but it's just that the practice is always characterized by exaggeration. Awareness of the product helps increase consumption, and sometimes even creating needs. In a world where principles do not...

03 Mar 2011

The design and development of Michelin

Essay - 1 pages - Services marketing

Michelin has reinvented the wheel with Active Wheel technology. The new wheel features a series of devices which reduces consumption while increasing comfort and handling. The weight of 7 kg and technology is that of the wheel is 32 kg, which is below the recommended maximum weight of 35 kg. The...

03 Mar 2011

Strategic analysis of the European industry of beer

Essay - 5 pages - Services marketing

Europe is a major player in the beer market. It includes large beer producing countries like the Netherlands, France, and Germany, which are the source of well-known beers such as Heineken, for example. It is also one of the places where it is most consumed. However, in recent years, many factors...

03 Mar 2011

Five forces of Porter

Essay - 7 pages - Services marketing

The five forces of Porter's work on corporate strategy were defined in 1979. Its founder, Michael Porter, professor at Harvard, draws on his specialty to create the matrix bearing his name. As part of his business strategy, Michael Porter's specialty was based on...

03 Mar 2011

Commercial communication: strategy marketing, between H&M and ZARA

Essay - 33 pages - Services marketing

It is almost impossible to meet a young woman who does not have a range, a top, a prop, or a gloss signed H & M. As the brand is present in most women's wardrobes, it was decided to analyze the Swedish clothing giant Hennes and Mauritz. H & M (Hennes and Mauritz) is now...

03 Mar 2011

Study of marketing mix of Chanel No. 5

Essay - 9 pages - Services marketing

Luxury is also known to be associated with resisting the passage of time and the abundance of annual creations. As Chanel No. 5 has demonstrated its continuity over time, it has attracted several generations, and this fragrance is exceptional and speaks to the depths of the soul. ...

03 Mar 2011

Development for the sector of the luxury: The case of China (2006)

Essay - 43 pages - Services marketing

There are as many definitions of the term in the luxury sector. Dictionaries summarize luxury as a way of life characterized by a taste for expensive and comfort that requires large expenditures.The resulting products are therefore synonymous, not only of beauty,originality, creativity and...

03 Mar 2011

The international success of IKEA

Essay - 12 pages - Services marketing

The IKEA story began in 1943 when a young Swede, Ingvar Kamprad, was offered by his father a sum of money as a graduation gift. Ingvar Kamprad used the money to start a business which he called IKEA. This young business executive's idea was to position his company to a market...

03 Mar 2011

Sony' s innovative strategies

Essay - 4 pages - Services marketing

Sony, created in May 1946 by A. Morita and Masaru Ibuka, was originally called the Tokyo Telecommunications Engineering Corporation. At the beginning, Sony was a small company but today it has obviously become a recognized global company. This firm, which follows the concept ofKereitsu was based...

03 Mar 2011

Performance of the British Airways

Essay - 8 pages - Services marketing

BA is one of the world's largest international airlines, providing travelers with a broad network to and from the U.K. and has a total service for premium travelers in co-operation with world alliance partners. The company expanded rapidly in the 1990s, which led to overcapacity, lower fares...

03 Mar 2011

Choice of international strategy for LVMH

Essay - 22 pages - Services marketing

In a society where there are real differences in wealth, the luxury industry has always generated more excitement, because it conveys a value of aspiration for its products. In 2005, it rebound in activity after a period that was a little more difficult, mainly in Asia and Europe (high growth),...

03 Mar 2011

Plan for marketing of Levi Strauss Signature in Europe

Essay - 13 pages - Services marketing

Levi Strauss Signature is a trademark of Levi Strauss. The company manufactures and sells denim and denim items for the whole family. The following marketing plan is related to a horizon of six months and one year in the launch of the brand in the three selected European countries of United...

03 Mar 2011

Data sheet: CARE International

Essay - 10 pages - Services marketing

CARE International focuses on the technology of 'avant-garde' and the pending the needs of consumers in respect of personal care products. CARE International is based on a simple philosophy: innovate and offer the greatest number of consumers with the most innovative and effective...

03 Mar 2011

Analysis of L'Occitane

Essay - 3 pages - Services marketing

The website of the company L'Occitane offers extensive information and allows us to go through the products offered with two tabs: "Categories" and "by ingredients". Each of these tabs are futher broken down into body parts (eg. face) that specializes in the area, the skin type...

03 Mar 2011

Interactive Media marketing (2005)

Essay - 5 pages - Services marketing

Introduction The interactive potential of direct marketing is directly related to the evolution of communication technologies and information processing. Direct marketing is related to interactive media and they are inseparable from each other. The term "interactive" implies that...

03 Mar 2011

Marketing analysis of Natura Brasil

Essay - 5 pages - Services marketing

Natura Brasil, which was established in Brazil in 1969, is now one of the leading cosmetics brands due to its social and environmental commitment. By designing products in close collaboration with traditional communities, Natura wants to enhance the skills, contribute to the development and...

06 Feb 2011

Analysis of the shampoo market

Essay - 8 pages - Services marketing

Beauty and hair care product business is witnessed as a popular and fast growing business. Lots of people spend on beauty and hair care products like shampoo, hair conditioner, hair treatment and so on. So a hair care product has a great potential market because it has a significant influence on...

27 Jan 2011

Impact of loyalty programs on consumer purchase behavior in the UK food retail industry

Essay - 6 pages - Services marketing

According to Huddlestone (2004), to survive in today's competitive food market, food retailers must develop and maintain a loyal customer base. This study explores the impact of loyalty programs on the customer purchasing behavior in the United Kingdom food retail industry. It...