"One can dream, design and build the most fantastic worlds, and thanks to the efforts of mankind, this dream has now become a reality" All the credit goes to the great men with great minds who have founded these great empires, movies, cartoons and theme parks in the world. In this report, our main focus will be on Walt Disney. The buildings alone are irrelevant and the dreamlike quality makes them appear wonderful to man. With the global economic crisis looming over the horizon, people are constantly looking for an alternative to add some cheer to their otherwise dreary lives. In response to this need, amusement parks offer consumers a diversified range of cultural attractions and entertainment to enable them time to regain their childhood. "A moment in time of crisis is the magic that operates in a secure area"
With amusement parks offering a variety of activities, the visitor can relax, have fun and enjoy. In this broad category of amusement parks, we can identify several sub-categories such as zoos, theme parks and this results to pure entertainment. In a difficult economic environment, the industry is experiencing a phase of maturity and can even show good growth rate of their turnover. "The parks have become a tourist destination in its own right and the French spend, on an average, two to three days per year, with their family in these amusement parks" believes Didier Arino, manager of research firm Protourisme.
Thus, from this report, we will be able to study the state of the market with respect to French amusement parks. We will then study the market, its associated constraints, and the major stakeholders. We will see later, the type of application, and finally we will analyze the emerging trends in amusement parks.
There are many opportunities and threats in the market with respect to theme parks in France. We can see that this sector is still expanding, with the help of investments that builds amusement parks and customer loyalty. Hence, addition of new attractions in the parks helps in the attraction of customers.
However, we could see that the parks also face constraints. It is therefore necessary to develop hotels to attract tourists by offering them alternative accommodation choices. In addition, the decline in the purchasing power of households, coupled with the general increase in the input prices, is also a significant obstacle because people prefer basic needs to recreation.
In our study, we were able to identify three key success factors: the presence of a specific hotel, a strong investment policy and communication media suitable for the international visitors.
Concerning the presence of a specific hotel in the park, we were able to identify that this was the key factor of success in promoting longer stays. A park does not offer a hotel stay for local clients who can go home at night. Thus, only "distant" guests can access the services provided by the hotel.
Tags: French amusement parks, Parc Asterix, Oceanopolis,Futuroscope
[...] This is entirely justified in the sense that each region has animal parks so it would be inefficient to consider a national communication. In regard to this, communication radios and local periodic patterns are suitable for this type of amusement parks. In terms of distribution, like the previous parks, it is possible to buy a ticket on the websites that have improved customer retention with its instant ticket purchase. Traditional sales channels in stores, specialty shops (travel agencies) are a suitable means for clients who are hesitant to purchase over the Internet. [...]
[...] Once the analysis is made, we can differentiate and place the three strategic groups accordingly: the median price in cultural parks, animal parks and pure amusement parks. So we have observed a correlation between the price and the park: the number of services increases with the increase in the prices. We can then model this trend with a scale: So we can assume that the aim of the park strongly influences the operating costs of these and therefore, their prices explains the parks 'sensational' show offers that are more expensive than the more sober parks like Oceanopolis. [...]
[...] I-The market Constraints and opportunities Constraints, opportunities and threats related to the activities of amusement parks in France (the country's economy and demographics, cultural aspects, laws and regulations, etc.). Opportunities Threats Socio-cultur Attracts other Market area al European countries and its is limited and it is related people to proximity. With the decline Trend: Aging in the purchasing power, Population, parks are individuals focus on primarily for young people. neighborhood parks rather than travelling abroad. Economy France ranked as Decline in the number one in the purchasing power due to the classification of tourism increase in the price of Mature growing admission tickets to the market parks. [...]
[...] One of the characteristics of amusement parks is that the entire group participates in the fun. These parks try to draw the interest of the visitors by giving flight to their fancy and creating accordingly based entertainment options. Similarly, there are amusement parks that are more "family" oriented with slightly older children. These parks aim at exposing the people to an exotic world and hence focus on the quality of shows. Parks such as Puy du Fou and Futuroscope attract the people with its bird shows. [...]
[...] Seasonality and frequency of visits The holidays play an important role in case of amusement parks. Most people visit these parks during summer and winter holidays (Christmas attractions). Some parks also offer special activities on the occasion of Halloween. The parks try and compensate for the less attendance during weekdays and other normal days by providing special cards according to the seasons of the year or loyalty cards such as Paradiloisir pass which provides Parisians the opportunity for unlimited entries in the parks of the region. [...]
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