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03 Mar 2011
doc

The segmentation of Eurostar rail

Case study - 6 pages - Services marketing

Eurostar is a high-speed train plying between two European capitals, Paris and Brussels, with a stopover in London in the center, by using the Channel Tunnel (some other French destinations - figure 1 - are occasionally served such as the alpine ski resorts during winter or even the...

03 Mar 2011
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Evolution of the strategy of distribution of Coca-Cola and Pepsi-Cola in the United States

Case study - 9 pages - Services marketing

The market for soft drinks cola has been engaged in almost a century old real war, particularly between the two leaders in this sector: Coca-Cola and Pepsi-Cola. These two companies are of American origin, and represent the epitome of the evolution of the firm. How does one...

03 Mar 2011
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Diagnosis of marketing of Festival, the European specialist in cruising

Case study - 4 pages - Services marketing

Since the 1960's, the world tourism market has been booming. Thanks to paid holidays, households are now able to devote much of their time and budget to recreation. The tourism market has now a large and growing share in economic activities of countries. Also, the cruise...

03 Mar 2011
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Amusement parks in France

Market study - 26 pages - Services marketing

"One can dream, design and build the most fantastic worlds, and thanks to the efforts of mankind, this dream has now become a reality" All the credit goes to the great men with great minds who have founded these great empires, movies, cartoons and theme parks in the world. In this report,...

03 Mar 2011
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The evolution of the video game industry

Market study - 7 pages - Services marketing

During its inception, the video game was represented as pure marginal software, created by computer enthusiasts, with only a basic computer as the tool. Over time, this simplistic representation faded. Meanwhile, the game established itself as an application in its own computer, thus finding its...

03 Mar 2011
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Analysis of National Geographic's sales strategies in London

Case study - 6 pages - Services marketing

Today, we are seeing more innovative store concepts that are developing in order to cope with the high competition and meet the increasingly sophisticated expectations of the consumers. These stores also hope to full fill the company's corporate communication strategies as it is a unique and...

03 Mar 2011
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The marketing of the luxury goods

Dissertation - 38 pages - Services marketing

For over a decade, the luxury sector has been undergoing transformation. At the economic level, one can note a strong expansion of the luxury market in France with an estimation of 14 billion euros in 2005. By definition, luxury is a lifestyle characterized by spending a large amount of money on...

03 Mar 2011
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Establishment of the brand of Louis Vuitton luxury on the Japanese market

Case study - 16 pages - Services marketing

France is a country with the largest number of firms in the luxury sector and Japan is a country that imports a lot of luxury goods. It is then natural to focus on the implementation of the first French luxury brand Louis Vuitton, among the largest importer of luxury goods in Japan. If Japan is...

03 Mar 2011
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Strategic analysis of the Michelin group (2009)

Case study - 33 pages - Services marketing

Established for over 100 years, Michelin is present on all continents, from China to Brazil passing through the United States, Germany and Russia. Michelin manufactures tires for automobiles, aircraft, motorcycles, heavy equipment and so on in over 170 countries. It employs 125,000 employees...

03 Mar 2011
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Launching of the wines of the Center-Loire in China: analysis and potential of development

Market study - 121 pages - Services marketing

In order to provide a detailed answer to our question, we conducted this study in three distinct phases. During these three phases, we have always tried to keep in mind the characteristics of BIVC and its members in order to maintain greater consistency in all our analysis and answers. We first...

03 Mar 2011
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Strategic analysis of Swatch Group for its establishment in the countries of Eastern Europe

Case study - 36 pages - Services marketing

Luxury in an economic context, the well differentiated and well aware of luxury based on its price elasticity. When the price of property increases and demand decreases, we call this product a good current. When the price increases and demand increases, we call it a luxury good, although Veblen...

03 Mar 2011
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Concept of mark in strategic marketing

Course material - 9 pages - Services marketing

Throughout the twentieth century, there has been a change in the interest of marketing for the product to an interest in the brand. This is essentially the wider role of the brand in the mind of the customers' "mental box". Gradually, companies have apprehended the three core...

03 Mar 2011
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The strategy marketing of Guinness, Irish beer

Case study - 12 pages - Services marketing

Guinness stout is a beer that is highly roasted and whose drinking is normal for the beer loving crowd, contrary to what many think. This beer is brewed from a mash characterized by its content of highly roasted grain that gives it a dark color and the taste of coffee. Also note the crown of...

03 Mar 2011
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The Pierre & Vacances Group

Case study - 18 pages - Services marketing

Pierre & Vacances is one of the leading European groups in lending holiday apartments. Its success is based on an economic model based on the synergy between real estate and tourism. The headquarters is located in Europe with more than 8 complementary brands. ?...

03 Mar 2011
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Strategy of the Nutella brand and explanatory factors of its leadership

Case study - 13 pages - Services marketing

Nutella stands for fun and enjoyment for young and old, and has been so for over forty years. Distributed by the Ferrero Group, a Product Specialist of cocoa, the pot of Nutella has become indispensable and ubiquitous in family kitchens. However, the success of this spread is based on a secret:...

03 Mar 2011
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Marketing of the hotel Windsor Palace

Case study - 4 pages - Services marketing

The Windsor Palace Hotel is located in Alexandria, Egypt. It is a type establishment of a "boutique hotel" that is offering exclusive services for an up market clientele. There is a reference to the local tourism market, thanks to its many advantages (personal service, luxury amenities, and view...

03 Mar 2011
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Extension of the Nike brand to Nikewomen

Case study - 13 pages - Services marketing

Nike is an American company founded in 1972. It is a limited company, whose slogan is "Just Do It." It is involved in the business of sports equipment and its major competitors are Adidas, Puma, Le Coq Sportif, which sell other brands of sports equipment. It should be noted that...

03 Mar 2011
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Strategic case of management at the Virgin group

Case study - 16 pages - Services marketing

Virgin is a family group with varied activities, led by a charismatic and a typical boss, Sir Richard Branson. The latter is the head of a holding company which comprises over 200 companies in 30 countries, and operates on 5 continents, mainly in the United Kingdom, the USA, Canada, Africa,...

03 Mar 2011
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The strategy marketing of Jeff of Bruges

Case study - 10 pages - Services marketing

Jeff de Bruges is a renowned seller of chocolates, ice cream, and candy. The first store was opened in October 1986, thirty years within the creation of the activity. Today, there are 198 settlements, including 42 branches situated abroad (Morocco, Tunisia, Spain, UAE and the Middle East). The...

03 Mar 2011
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Analysis of the Virgin group

Case study - 7 pages - Services marketing

The Virgin Group is led by a charismatic leader, Richard Branson (RB), who is described as an "architect of the 20th century" in a campaign organized by Apple. At the organizational level, RB promotes accountability and managerial decision-making autonomy for the entities. Each...

03 Mar 2011
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Basic elements of negotiation

Case study - 4 pages - Services marketing

The essential requirements definition must include a number of factors:-the reference product or service requested designation of the quantity and the manufacturer's name must not be forgotten. It is an important starting point for research by the buyer. The description of the...

03 Mar 2011
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Cosmetics and intercultural strategy marketing: L'Oreal's sales strategy vis-a-vis the cultural diversity of eye make-up

Case study - 21 pages - Services marketing

Today, the cosmetics market is a particularly flourishing market. New firms are emerging and being introduced to this growing market. Makeup has become a consumer product, and has declined as a luxury item, as it is now distributed by major brands. This product, which is a must for most...

03 Mar 2011
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Pepsi-cola versus Coca-Cola

Case study - 24 pages - Services marketing

The PepsiCo group distributes products of different brands in 192 countries, including Pepsi, which is the primary brand of the group. The core business of Pepsi Co is the manufacture and distribution of soft drinks. Thus, the Pepsi brand ranks the second in the world in soft...

03 Mar 2011
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Sectoral study of Louis Vuitton

Case study - 50 pages - Services marketing

Leather is a strategic market for the luxury industry. Supported by interest of customers, leather goods are upscale and luxury goods that are experienced as one of the fastest growing sector in recent years while offering high margins. Even today, the leather remains one of the luxury segments...

03 Mar 2011
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Internet: A new pillar for the marketing of large distribution

Dissertation - 47 pages - Services marketing

Initially founded as the Arpanet, for military purposes in 1969, for some time, the Internet was reserved for researchers and academics. It functions primarily through a computer network connecting millions of computers to access and share information. Since the 1990s, the...

03 Mar 2011
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The world of luxury: The challenges of modernity

Dissertation - 41 pages - Services marketing

In this excerpt from the Spleen and Ideal, part of the collection of poems Les Fleurs du Mal, Baudelaire offers us a journey into a world where luxury blends with peace and pleasure. His words describe a world of luxury: "shining", "rare", "rich", "smooth", "leisure", "beauty,"...

03 Mar 2011
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Commercial communication: strategy marketing, between H&M and ZARA

Essay - 33 pages - Services marketing

It is almost impossible to meet a young woman who does not have a range, a top, a prop, or a gloss signed H & M. As the brand is present in most women's wardrobes, it was decided to analyze the Swedish clothing giant Hennes and Mauritz. H & M (Hennes and Mauritz) is now...

03 Mar 2011
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Study of the meat market in Belgium (2005)

Market study - 8 pages - Services marketing

Culturally close to France, Belgium is a country that regularly consumes processed meats. The latter is, in fact, a part of the Belgian food culture like beer, and includes the famous mussels and chips. With its 10.4 million inhabitants, Belgium represents a huge market potential....

03 Mar 2011
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Study of Chanel No. 5 and its positioning, history, ranges and competition

Case study - 24 pages - Services marketing

Gabrielle ‘Coco' Chanel's iconic brand needs no introduction. Six letters in black or white that possess the magical power to transport us to the land of femininity, elegance, luxury and sophistication with the inevitable French touch. In this case, it becomes impossible to separate the...

03 Mar 2011
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Study of marketing mix of Chanel No. 5

Essay - 9 pages - Services marketing

Luxury is also known to be associated with resisting the passage of time and the abundance of annual creations. As Chanel No. 5 has demonstrated its continuity over time, it has attracted several generations, and this fragrance is exceptional and speaks to the depths of the soul. ...