Culturally close to France, Belgium is a country that regularly consumes processed meats. The latter is, in fact, a part of the Belgian food culture like beer, and includes the famous mussels and chips.
With its 10.4 million inhabitants, Belgium represents a huge market potential. However, the consumption of meat per capita is lower than in Germany: 16 kg per capita per year in Belgium, as against 86 kg for Germany. The range of Belgian processed meats (sausage) is relatively close to the French range.
Belgian imports of processed meats totaled 89 985 tones in 2003 as against 77,669 tones in 2002. Belgium's main imports are cooked poultry preparations (22 914 tones in 2003), and also included sausages that are cooked or raw, and dried or smoked meat as well.
The range of Belgian processed meats (sausage) is relatively close to the French range. One will find the same segmentation as in France. Raw products include sausages, meat, tomato stuffing and products with the old pork roast, cooked bacon, smoked ham, pate, black pudding, white pudding. The cooked products are liver, mousse, ham, side of bacon, foot, ear, the smoked breast, sausage, salami, pallet, hock.
Food specialties based delicatessen in the range includes Belgian industrial products. It also includes regional specialties popular in the local markets.
Belgians who buy their meat products in supermarkets are 73%; 37% in DS 1 (as Carrefour, Delhaize, Cora, Match, Makro, Colruyt, Mestdagh) and 36% in DS 2 (Aldi, Lidl, AD Delhaize "particular).
Purchases in supermarkets recorded a growth which is explained mainly by the presence of the best delicatessens in supermarkets and DS 2 type discount counters. Butchers continue to play an important role in the distribution of processed meats.
Tags: Belgian meat, meat distribution, range of processed meat
[...] - Share of exports in GDP: for 2003. - Trade balance surplus according to Coface: Country Risk is very low. - Principal client countries in 2004: Germany and France, the Netherlands, the USA and R.Uni. - Key Supply Countries in 2004: Germany and the Netherlands, France, Ireland and R.Uni The offer A. Local Offer • Segmentation The range of Belgian processed meats (cold cuts) is relatively close to the French range. We thus find the same segmentation as in France: ➢ Raw products: chipolatas, sausage, sausages, meat, tomato stuffing etc . [...]
[...] This explains the success of the labels, including "Magistral" or "Meesterlyck" in Flemish. Introduced in 1992 for ham, the label "Magistral" was extended to hams and other upscale meats. This label is now recognized by 58% of the Belgian population, and provides the concepts of quality, taste, tradition and control (traditional) strongly sought by the Belgian consumer. The market share of the logo "Magistral" or was estimated at 10% for ham, and for meats. • Geographical distribution of consumption The Flemish represent 60% of the Belgian population. [...]
[...] ► The Belgian exports of meats in value and volume for 2003: Total Total Tons in which meats shoulder (meat pies) (meat pies) beef cooked poultry foie gras • Distribution Belgians buy 73% of their meat at the supermarket in DS 1 (such as "Carrefour, Delhaize, Cora, Match, Makro, Colruyt, Mestdagh") and 36% in DS 2 (particularly "Aldi, Lidl, AD Delhaize"). Purchases in supermarkets recorded an increase which is explained mainly by the presence of the best delicatessens in DS 2 supermarkets, and hard discounters in 2003). Butchers - butchers continue to play an important role in the distribution of processed meats. Distribution of meat via the butchers remains at a rate of 21% in Belgium in Flanders in particular). [...]
[...] The international supply France is the 3rd largest supplier after the Netherlands and Germany. We may also note that Belgium's main imports are specialty and premium products from France Demand A quantitative application • The demand for foreign products Belgian imports of processed meats totaled 89,985 tons in 2003 against 77,669 tons in 2002. Belgium is particularly known for preparations of cooked poultry (22,914 tons in 2003), sausages, whether cooked or raw, and dried or smoked meat . ► Belgian imports of meats by value and volume for 2003: Total Total Tons in which meats shoulder (meat pies) (meat pies) beef cooked poultry foie gras • Market size by value In 2003, domestic consumption was estimated at 168,415 tons, worth 1.76 billion Euros. [...]
[...] Economic Indicators for 2005 PAGE 4 & 2.OFFER A Local Offer - Segmentation - Food specialties with charcuterie - Production PAGE - The distribution PAGE - Prices - The international supply PAGE 3.RE A quantitative application - The demand for foreign products - Market size by value PAGE B The demand for quality - The unit consumption per person - The criteria for consumer purchasing - Geographical distribution of consumption 1. General Information about Belgium A. Demographic Indicators for 2005 - Population: 10.4 million inhabitants. - Population growth: + - Absolute density: 318 inhabitants / km ². [...]
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