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03 Mar 2011

Analysis of the Perrier Company (2005)

Case study - 10 pages - Services marketing

For over twenty years, Perrier has retained its position as the world leader in aerated water. Despite great difficulties in the 1990s, following the case of benzene, the company was able to restore the situation in the early 2000s, including the establishment of an effective innovation strategy....

03 Mar 2011

The market of the French wine and international competition

Market study - 38 pages - Services marketing

For a long time, France was called the "wine country", and the reference country in terms of production and consumption of wine. However, this world leader has seen the market eroding in recent years. Export volumes and domestic consumption are declining. The main reason that...

03 Mar 2011

Presence of L'Oreal in India

Case study - 20 pages - Services marketing

The L'Oreal group has been present in India since 1990 and has developed its activities in the field of cosmetics throughout the world. L'Oreal established a 100% subsidiaryin in 1994 and three of the four divisions of L'Oreal are currently present in India: The Consumer division, was...

03 Mar 2011

Viva Italia and analysis of marketing (1998)

Case study - 10 pages - Services marketing

The company, Viva Italia, is experiencing difficulties on their range of products. Indeed, the company expected a 10% increase of sales in pizzas but it has not been reached. This therefore raises questions about the causes of this result since the pizza is an important part of their overall...

03 Mar 2011

Strategy of launching of Red Bull

Case study - 6 pages - Services marketing

The story of a drink like no other The origin of this strange brew goes back to the 80s, when a certain Dietrich Mateschitz [1] discovered in Asia's "energy drinks". This young Austrian entrepreneur who used to go on professional trips to Southeast Asian realized one day that...

03 Mar 2011

The international success of IKEA

Essay - 12 pages - Services marketing

The IKEA story began in 1943 when a young Swede, Ingvar Kamprad, was offered by his father a sum of money as a graduation gift. Ingvar Kamprad used the money to start a business which he called IKEA. This young business executive's idea was to position his company to a market...

03 Mar 2011

Analysis of satisfaction of the air passengers

Case study - 2 pages - Services marketing

The survey is a very useful tool which adapts to multiple objectives. Whether one wants to evaluate one's services, or wants to conduct a survey or a vox populi, in order to study the expectations of customers, this document will be a very good basis for creating satisfaction surveys. This...

03 Mar 2011

Pernod-Ricard's International diagnosis

Case study - 42 pages - Services marketing

Pernod Ricard is one of the jewels of French companies. This group has an international dimension and is one of two key players in the global market for wines and spirits. Ranked second by Global Wine & Spirits, Pernod Ricard occupies a prominent position across all continents. ...

03 Mar 2011

Sony' s innovative strategies

Essay - 4 pages - Services marketing

Sony, created in May 1946 by A. Morita and Masaru Ibuka, was originally called the Tokyo Telecommunications Engineering Corporation. At the beginning, Sony was a small company but today it has obviously become a recognized global company. This firm, which follows the concept ofKereitsu was based...

03 Mar 2011

Performance of the British Airways

Essay - 8 pages - Services marketing

BA is one of the world's largest international airlines, providing travelers with a broad network to and from the U.K. and has a total service for premium travelers in co-operation with world alliance partners. The company expanded rapidly in the 1990s, which led to overcapacity, lower fares...

03 Mar 2011

Markets and the Evian strategy

Case study - 32 pages - Services marketing

The bottled water market is dominated by two large companies: Danone and Nestle. But they themselves act as umbrella companies that include numerous different brands. Currently, Nestle is the largest, as it owns Perrier-Vittel SA, which is composed of a greater number of brands than Danone.But if...

03 Mar 2011

Analysis of Nokia

Case study - 16 pages - Services marketing

Nokia's history began in 1865 in south-western Finland, where the mining engineer Fredrik Idestam founded a forest industry enterprise. In 1966, the companies created by Idestam (Finnish Rubber Works Ltd. and Finnish Cable Works) merged to form Nokia Corporation. In the early 1980s,...

03 Mar 2011

Structural analysis of Air France

Case study - 5 pages - Services marketing

Founded on July 3, 2005, Air France-KLM was formed as a result of a merger between Air France (founded in 1933) and KLM (Royal Dutch Airlines founded in 1919). It has a capital of 2,289,759,903 euros, divided into 269,383,518 shares at 8.5 euros each. The Air France-KLM company is...

03 Mar 2011

Porsche and the marketing analysis

Case study - 30 pages - Services marketing

This document is dedicated to the automaker who was born in 1948 in the village of Gmund in Austria; the builder won all sorts of competitions, including the 24 Hours of Le Mans 16 times; the builder who has created a myth by his range of Cars: Ferdinand Porsche. Today everyone knows the brand...

03 Mar 2011

Choice of international strategy for LVMH

Essay - 22 pages - Services marketing

In a society where there are real differences in wealth, the luxury industry has always generated more excitement, because it conveys a value of aspiration for its products. In 2005, it rebound in activity after a period that was a little more difficult, mainly in Asia and Europe (high growth),...

03 Mar 2011

The modeling of the behavior of the international commercial negotiator

Dissertation - 82 pages - Services marketing

"Most of us negotiate Every Day" are the first words of the book "Creative Negotiating" by Stephen Kozicki. Whether it is supplies or international agreements, all cases are well prepared to negotiate a better price, a convenient delivery date or more favorable terms. Regarding...

03 Mar 2011

Development of Ecotourism

Market study - 15 pages - Services marketing

Ecotourism was developed in the 1970s with the development of a growing interest in the environment and travel-oriented outdoor activities. It began flourishing at a time when consumers began to feel dissatisfaction with mass tourism. According to the International Ecotourism Society, 1991,...

03 Mar 2011

The feasibility study of Hachette Books in Japan

Market study - 8 pages - Services marketing

Founded in the last century by Louis-Philippe Hachette, Hachette Book is now one of the major players in publishing in France and has a strong international base. Hachette Book brings together forty publishers in France and Europe. Annually, it publishes more than five thousand editorials in the...

03 Mar 2011

The clothing segment of 30-year olds in Spain

Market study - 8 pages - Services marketing

In terms of clothing, the thirty something Spanish are particularly careful about their appearance and attach great importance to their costumes. The budget for clothes is thus an important item of expenditure. The Spanish ranked clothing sixth in their list of...

03 Mar 2011

Plan for marketing of Levi Strauss Signature in Europe

Essay - 13 pages - Services marketing

Levi Strauss Signature is a trademark of Levi Strauss. The company manufactures and sells denim and denim items for the whole family. The following marketing plan is related to a horizon of six months and one year in the launch of the brand in the three selected European countries of United...

03 Mar 2011

Comparison between H&M and Mango

Case study - 8 pages - Services marketing

H & M and Mango are brand names that are quite popular, and have emerged in the market of fashion. They concentrate on marketing through stores, and distribute their clothing, cosmetics and accessories in large urban areas and in smaller ones. Both companies are on the same sector and are...

03 Mar 2011

Danone in China: The strategy of growth

Case study - 31 pages - Services marketing

Currently, the Chinese market is figure of "El Dorado" for Western firms facing maturity or saturation of traditional markets. With more than a billion potential consumers, the steady rise in living standards, and the impressive growth rates of coastal areas, has convinced many companies to...

03 Mar 2011

Lipton Iced Green Tea

Case study - 15 pages - Services marketing

Founded in 1893, the Lipton brand is part of Unilever and has a worldwide turnover of 48.8 billion Euros. Ranked number 1 in the United States and many European countries, Lipton is the world's leading brand of tea. It is present in the market for teas, herbal teas, and soft...

03 Mar 2011

Launch of a new wine and methods of consumption in the Chinese market

Market study - 35 pages - Services marketing

We will analyze the launch of the French wine in the Chinese market and examine whether it meets the expectations and methods of the Chinese consumption. For this, we must determine the consumption patterns of the country and adapt them in accordance with laws of the Asian market in a...

03 Mar 2011

Case study of lastminute.com

Case study - 18 pages - Services marketing

Lastminute.com was founded by Brent Hoberman and Martha Lane Fox in 1998. Its creation was encouraged by the economy that was there around the Internet. Subsequently, it witnessed great success in Britain. Today, it is the company of online travel and entertainment and is the...

03 Mar 2011

L'Oreal and its conquest of China

Case study - 27 pages - Services marketing

Since its creation almost a century ago by the French chemist Eugene Schueller, L'Oreal has always been at the forefront particularly on the sectors of of dermatology, pharmacology and cosmetics. The group has implemented its know-how and expertise to emerge as the leader in cosmetic business...

03 Mar 2011

Psychological pricing strategies

Case study - 3 pages - Services marketing

We propose a methodology to calculate the price of psychological acceptability. The psychological price for a given product is the price that one is willing to pay for the largest number of buyers. This is not necessarily the lowest price. In fact, a price that is too low can lead to the consumer...

03 Mar 2011

SWOT Analysis - Louis Vuitton

Case study - 9 pages - Services marketing

This resource kit consists of six articles dealing mainly with the company Vuitton. Three of these articles are from famous French newspapers (Le Monde, Les Echos, La Tribune) and are recent ones (October 2005). They deal mainly with Vuitton's place in Asia. We also include the article...

03 Mar 2011

Case study of Shiseido in Europe

Case study - 5 pages - Services marketing

Shiseido is a Japanese cosmetics company. It is a leader in field territory, and is constantly working to be better. Shiseido plans to develop a new strategy which will transform itself into a multinational influence. The term means ‘Shiseido' means "the richness of...

03 Mar 2011

Values of the IKEA group

Case study - 3 pages - Services marketing

Ikea is known for its low price and product variety, and caters to the largest possible number of people, including people with special needs, tastes and different budgets. Today, however, the most decorative items and furniture are reserved to a minority of wealthy people. The Ikea...