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03 Mar 2011
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Study of brand of Nina Ricci

Case study - 5 pages - Services marketing

Nina Ricci was born in Turin in January, 1883. During her apprenticeship, she realised that she had a gift for designing and decided to pursue this career. Along with her son, Robert, she opened her first fashion house on 20 rue des Capucines in Paris. It became successful quickly and on...

03 Mar 2011
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Comparison between Marks & Spencer and Zara: "The competition of the processes in industry of clothing" (2006)

Case study - 13 pages - Services marketing

Founded in 1884, Marks & Spencer is a company that is more than two centuries old. The origin of its fame and development comes from a very particular situation experienced in England in the late 19th century. Soon after, M & S has positioned itself as a solid reference on...

03 Mar 2011
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The market of the bottled water (2005)

Case study - 8 pages - Services marketing

The market for bottled water has become the most dynamic sector in the universe of soft drinks, and happens to be a large market, consisting of several products with different features and functions. Mineral water and spring water are distinguished on the water market. Mineral...

03 Mar 2011
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Study of the site of Monster.com (2007)

Case study - 9 pages - Services marketing

Created in 1999, Monster.fr was located in 21 countries, and is now the largest international network of recruitment. With an intense policy of takeovers, in 2005 for 20 million euros, the site has a market capitalization of over $ 5 billion. According to Patrick Pedersen,...

03 Mar 2011
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Study of the market of the pork-butchery in Germany (2005)

Market study - 8 pages - Services marketing

Germany is the European country which is the largest consumer of meat (86 kg per year per capita in 2004). This consumption remains relatively traditional and is evolving very slowly. This country has more than 82 million inhabitants, making it a market that is much larger than that of Belgium....

03 Mar 2011
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Publicity campaigns of United Colors of Benetton

Case study - 40 pages - Services marketing

Benetton is a brand of repute that has been in the limelight by many provocative advertisements. However, these ads have been a hindrance to the development of the brand. As an advertising agency, it has decided to create a new campaign focusing on branded products. In this case,...

03 Mar 2011
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Development for the sector of the luxury: The case of China (2006)

Essay - 43 pages - Services marketing

There are as many definitions of the term in the luxury sector. Dictionaries summarize luxury as a way of life characterized by a taste for expensive and comfort that requires large expenditures.The resulting products are therefore synonymous, not only of beauty,originality, creativity and...

03 Mar 2011
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Analysis of the Perrier Company (2005)

Case study - 10 pages - Services marketing

For over twenty years, Perrier has retained its position as the world leader in aerated water. Despite great difficulties in the 1990s, following the case of benzene, the company was able to restore the situation in the early 2000s, including the establishment of an effective innovation strategy....

03 Mar 2011
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The market of the French wine and international competition

Market study - 38 pages - Services marketing

For a long time, France was called the "wine country", and the reference country in terms of production and consumption of wine. However, this world leader has seen the market eroding in recent years. Export volumes and domestic consumption are declining. The main reason that...

03 Mar 2011
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Presence of L'Oreal in India

Case study - 20 pages - Services marketing

The L'Oreal group has been present in India since 1990 and has developed its activities in the field of cosmetics throughout the world. L'Oreal established a 100% subsidiaryin in 1994 and three of the four divisions of L'Oreal are currently present in India: The Consumer division, was...

03 Mar 2011
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Viva Italia and analysis of marketing (1998)

Case study - 10 pages - Services marketing

The company, Viva Italia, is experiencing difficulties on their range of products. Indeed, the company expected a 10% increase of sales in pizzas but it has not been reached. This therefore raises questions about the causes of this result since the pizza is an important part of their overall...

03 Mar 2011
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Strategy of launching of Red Bull

Case study - 6 pages - Services marketing

The story of a drink like no other The origin of this strange brew goes back to the 80s, when a certain Dietrich Mateschitz [1] discovered in Asia's "energy drinks". This young Austrian entrepreneur who used to go on professional trips to Southeast Asian realized one day that...

03 Mar 2011
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The international success of IKEA

Essay - 12 pages - Services marketing

The IKEA story began in 1943 when a young Swede, Ingvar Kamprad, was offered by his father a sum of money as a graduation gift. Ingvar Kamprad used the money to start a business which he called IKEA. This young business executive's idea was to position his company to a market...

03 Mar 2011
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Analysis of satisfaction of the air passengers

Case study - 2 pages - Services marketing

The survey is a very useful tool which adapts to multiple objectives. Whether one wants to evaluate one's services, or wants to conduct a survey or a vox populi, in order to study the expectations of customers, this document will be a very good basis for creating satisfaction surveys. This...

03 Mar 2011
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Pernod-Ricard's International diagnosis

Case study - 42 pages - Services marketing

Pernod Ricard is one of the jewels of French companies. This group has an international dimension and is one of two key players in the global market for wines and spirits. Ranked second by Global Wine & Spirits, Pernod Ricard occupies a prominent position across all continents. ...

03 Mar 2011
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Sony' s innovative strategies

Essay - 4 pages - Services marketing

Sony, created in May 1946 by A. Morita and Masaru Ibuka, was originally called the Tokyo Telecommunications Engineering Corporation. At the beginning, Sony was a small company but today it has obviously become a recognized global company. This firm, which follows the concept ofKereitsu was based...

03 Mar 2011
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Performance of the British Airways

Essay - 8 pages - Services marketing

BA is one of the world's largest international airlines, providing travelers with a broad network to and from the U.K. and has a total service for premium travelers in co-operation with world alliance partners. The company expanded rapidly in the 1990s, which led to overcapacity, lower fares...

03 Mar 2011
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Markets and the Evian strategy

Case study - 32 pages - Services marketing

The bottled water market is dominated by two large companies: Danone and Nestle. But they themselves act as umbrella companies that include numerous different brands. Currently, Nestle is the largest, as it owns Perrier-Vittel SA, which is composed of a greater number of brands than Danone.But if...

03 Mar 2011
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Analysis of Nokia

Case study - 16 pages - Services marketing

Nokia's history began in 1865 in south-western Finland, where the mining engineer Fredrik Idestam founded a forest industry enterprise. In 1966, the companies created by Idestam (Finnish Rubber Works Ltd. and Finnish Cable Works) merged to form Nokia Corporation. In the early 1980s,...

03 Mar 2011
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Structural analysis of Air France

Case study - 5 pages - Services marketing

Founded on July 3, 2005, Air France-KLM was formed as a result of a merger between Air France (founded in 1933) and KLM (Royal Dutch Airlines founded in 1919). It has a capital of 2,289,759,903 euros, divided into 269,383,518 shares at 8.5 euros each. The Air France-KLM company is...

03 Mar 2011
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Porsche and the marketing analysis

Case study - 30 pages - Services marketing

This document is dedicated to the automaker who was born in 1948 in the village of Gmund in Austria; the builder won all sorts of competitions, including the 24 Hours of Le Mans 16 times; the builder who has created a myth by his range of Cars: Ferdinand Porsche. Today everyone knows the brand...

03 Mar 2011
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Choice of international strategy for LVMH

Essay - 22 pages - Services marketing

In a society where there are real differences in wealth, the luxury industry has always generated more excitement, because it conveys a value of aspiration for its products. In 2005, it rebound in activity after a period that was a little more difficult, mainly in Asia and Europe (high growth),...

03 Mar 2011
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The modeling of the behavior of the international commercial negotiator

Dissertation - 82 pages - Services marketing

"Most of us negotiate Every Day" are the first words of the book "Creative Negotiating" by Stephen Kozicki. Whether it is supplies or international agreements, all cases are well prepared to negotiate a better price, a convenient delivery date or more favorable terms. Regarding...

03 Mar 2011
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Development of Ecotourism

Market study - 15 pages - Services marketing

Ecotourism was developed in the 1970s with the development of a growing interest in the environment and travel-oriented outdoor activities. It began flourishing at a time when consumers began to feel dissatisfaction with mass tourism. According to the International Ecotourism Society, 1991,...

03 Mar 2011
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The feasibility study of Hachette Books in Japan

Market study - 8 pages - Services marketing

Founded in the last century by Louis-Philippe Hachette, Hachette Book is now one of the major players in publishing in France and has a strong international base. Hachette Book brings together forty publishers in France and Europe. Annually, it publishes more than five thousand editorials in the...

03 Mar 2011
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The clothing segment of 30-year olds in Spain

Market study - 8 pages - Services marketing

In terms of clothing, the thirty something Spanish are particularly careful about their appearance and attach great importance to their costumes. The budget for clothes is thus an important item of expenditure. The Spanish ranked clothing sixth in their list of...

03 Mar 2011
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Plan for marketing of Levi Strauss Signature in Europe

Essay - 13 pages - Services marketing

Levi Strauss Signature is a trademark of Levi Strauss. The company manufactures and sells denim and denim items for the whole family. The following marketing plan is related to a horizon of six months and one year in the launch of the brand in the three selected European countries of United...

03 Mar 2011
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Comparison between H&M and Mango

Case study - 8 pages - Services marketing

H & M and Mango are brand names that are quite popular, and have emerged in the market of fashion. They concentrate on marketing through stores, and distribute their clothing, cosmetics and accessories in large urban areas and in smaller ones. Both companies are on the same sector and are...

03 Mar 2011
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Danone in China: The strategy of growth

Case study - 31 pages - Services marketing

Currently, the Chinese market is figure of "El Dorado" for Western firms facing maturity or saturation of traditional markets. With more than a billion potential consumers, the steady rise in living standards, and the impressive growth rates of coastal areas, has convinced many companies to...

03 Mar 2011
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Lipton Iced Green Tea

Case study - 15 pages - Services marketing

Founded in 1893, the Lipton brand is part of Unilever and has a worldwide turnover of 48.8 billion Euros. Ranked number 1 in the United States and many European countries, Lipton is the world's leading brand of tea. It is present in the market for teas, herbal teas, and soft...