In terms of clothing, the thirty something Spanish are particularly careful about their appearance and attach great importance to their costumes. The budget for clothes is thus an important item of expenditure.
The Spanish ranked clothing sixth in their list of priorities in 2001. In the same year, the average budget of a Spanish family, devoted to clothing stood around 1650 euros per year. At the individual level, a Spanish family spent not more than 7.3% of its annual budget towards clothing.
A market study has highlighted the increasing demand for large size clothing in Spain. The results of the study have transformed the business. It appears that 60% of the adult Spanish population uses larger than size 44 that is considered the last traditional size. Among those 60%, 26% are women aged between 18 and 35.
The target of the thirties is more difficult to segment because between 25 and 40 year old consumers have broadly the same needs, different expectations and more importantly, they consume in an almost identical manner. But here an attempt is made to distinguish into two sub-segments of 25-30 years and 30-40 years.
In general, the thirty-somethings perceive themselves and are percieved as more homogeneous, the beginnig of maturity and above the age of building life, realizing the aspirations and dreams. This is the age of taking responsibilities of a family unit.
There is some difference between men and women, women being more responsible and perceive themselves with more freedom of choice.The people of this generation are comfortable with themselves despite the pressures to which they declared themselves subject: professional constraints, parental, "Running Money" for the well-being of the family at the expense of personal time.
The distribution market of ready to wear Spanish continues to flourish: increased revenue, growth in sales volumes, increasing numbers of shops. The trade dress is one of the most dynamic sectors of the Spanish economy. This success is exported it very well: Spanish fashion is now present in 150 countries through specialty chains (Zara, Mango), whose presence continues to grow in Europe and worldwide.
One can see an evolution in the consumption of clothing in Spain. The Spanish women spend on average 389 euros per year against 242 euros for men. Spaniards spend 214euros on average in children's clothing. This certifies that Spanish women spend more money than men in this clothing sector.
The Spanish market for fashion, which is one of the most competitive in Europe has not yet reached its saturation point. Even if the groups of specialized channels such as Inditex and Mango, performs more than half their turnover business abroad, they continue in effect to expand in Spain.
Today brands like Zara (Inditex Group) and Mango are symbols of Spain and abroad.The strengths are firstly due to a very strong domestic demand and secondly Spain benefits from national leaders who were doing very well, such as Mango, Zara. In addition, the country adopts a strategy that now favors the production of high quality. Nevertheless, the textile industry is in decline. Competition from Asian low-end products is also reflected in the markets of Spain.
Tags: Spain textile industry, clothing industry, Spaniards lifestyle
[...] In terms of clothing, we notice that thirty-year old Spaniards are particularly careful about their appearance. They attach great importance to it. The budget for the dress is a major expense item ranking in 6 th place for a Spanish home in 2001. That same year the average budget devoted to clothing in a Spanish family stood at around 1,650 Euros per year. At the individual level, a Spanish family spent of its annual budget through clothing. Increasingly large sizes Market research has highlighted the increasing demand for large size clothing in Spain. [...]
[...] Note that clothes of medium / low and low-end are most purchased by the Spanish. Indeed, the mid / low range represents 30% of the apparel market and the low-end represents 45% of the apparel market. Moreover, in 2002, the female sector still dominated, with of the entire Spanish market for clothing allocated to the male sector, which reaches The sector for children accounts for The Spanish clothing sector offers a wide range of products meeting the quality, design, price and service the international market. [...]
[...] - Of these are women aged between 18 and 35. With this in mind, XXL fashion has not only emerged as an "extraordinary" business prospect, but as a real necessity. Several companies such as Superline A and Kanak have embarked on the “fashion” apparel market, and supply clothes in large sizes at reasonable prices. We can also see a rise of luxury brands that are increasingly popular among Spanish women. There are a large number of outlets mushrooming. III) Study of selected segment of the market The distribution market of Spanish ready to wear segment continues to flourish, with an increase in turnover, growth in sales volumes, and increasing numbers of shops. [...]
[...] The Spanish textile industry looks towards the increasing specialization of products through high-end technology. This shift requires a reorganization of the whole industrial fabric. Between 2000 and 2004, the number of companies has dropped by 10%. The Spanish market of fashion, which is one of the most competitive in Europe, has not yet reached its saturation point. Even though groups or specialty channels such as Inditex or Mango represent over half of their sales' business abroad, they continue, in effect, to plan their expansion in Spain. [...]
[...] Their consumption patterns resemble those of women more and more. They spend more and buy more often (for example, Spain has sold nearly 45 million shirts and pants for men and 12 million coats, vests and jackets in 2003). Indicative Bibliography by Oboulo - International Directory of Company Histories: Volume 95 by Jay P. Pederson - Teens in Spain - Page 45 by Jason Skog - Brand Innovation Manifesto: How to Build Brands, Redefine Markets . by John Grant Appendices Appendix Female employment rates in Spain and the countries of Northern Europe in 2001 Appendix female participation rate in Spain and the Mediterranean countries in 2001 Appendix The main companies of the clothing sector in Spain in 2003: designed Brands Consolidated turnover Pedro del Hierro ND Annex The average consumption of clothing in Spain: Average annual consumption Female 389 Male 242 child 214 Unit: EUR / year The distribution of the Spanish market for clothing range level in 2001: Market Share of Spanish clothing Top Middle / High Medium / low 30% Bas 45% Total Unit Spanish market for clothing by gender in 2002: Million Euros. [...]
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