Germany is the largest European market with 30% of the total European market in 2005 and is the second in the world behind the U.S., for organic products. Organic products accounted for a turnover of 4 billion euros or 2.9% of food consumption in 2005, which is an increase of 1.7 points compared to 1997. In 2006, they represented a turnover of 4.5 billion euros. In 2006, 90% (88% in 2005) of German consumers bought an "organic" product.
Over half of these households tried to buy, and one-tenth bought these products more regularly. Only 2% of consumers said that they buy only organic foods. The official label of "Biosiegel" is increasingly used. This unique label, created by the Ministry of Agriculture, was given an image common to the products, and indicated better quality. This logo was created by a program of the Department of Agriculture from 2001. This program aims to develop production and marketing of products from organic farming.
Results of a GfK survey on the consumption of "organic" food taken from the results of the consumer panel for all of 2006: the market growth was beyond expectations and with a bright future, especially this offer is the limitng factor for the development.
In 2006, nintey percent of German consumers bought at least once an ‘organic' product. In addition, the number of purchased products(13 acts of purchases for the first 9 months of 2006 / 11 over the same period in 2005) and induced spending for each of these buyers (17%for the same period in 2005 and 2006 ) rose significantly.
This market now represents 2.7% of the total food market. And this is in large part to the expansion of supply, both by the number of stores affected by the range presented by each of them, and this, in almost all product categories among the 29 followed by GfK.
More than half of households bought "to try"; the proportion of bio purchases in their spending is still low. A third of the families consisting of 'health conscious' members already buy more regularly. Some families constitute the "hard core" of those buying organic products exclusively. These three groups have two things in common: increase spending and increase the use of discount, however, note that this progression varies widely from one group to another, the core of 100% organic remains very faithful to the specialty shops and common yet with very little discount.
In the segment of fresh organic produce, it is the fruit that experienced the largest development of consumption (+56% between the first half of 2005 and 2006, including bananas), followed by, the bread, cheese, meat and lean meat, poultry, eggs and potatoes.
The organic vegetables, with 8% of the total consumption of vegetables, are the largest segment and also the fruit and organic vegetables accounts for nearly half (46%) of the market value of the "organic fresh ". As the proportion of exotic fruit is large, this increase only affects the local production market only partially .
France remains one of the main suppliers of Germany (10% market share), but it has stalled, due to the increasing competition from Italy, Spain and even from some new EU members.
Tags: organic products, biological supply market in Germany
[...] Remember : "Progres sion of the market beyond the expectat ions and bright future, especial ly as the limiting factor in this developm ent is the offer" Segments fruits and vegetabl es, dairy products (MDD) are detailed . distribu tion channels , includin g a signific ant discount on the signs. lines of developm ent (advance s and delays). market opportun ities, the circuit implemen tation (distrib ution). the place of France and main products , useful addresse s. There are a lot of informat ion, includin g graphics , useful. [...]
[...] In the case of vegetables, local participation is more significant: the surfaces dedicated to organically grown carrots were up fueling a market up 46% in 2006 and now weighing 47% of the total consumption of organic vegetables. Discounters are the leading distributors of fresh fruits and vegetables. Small specialty stores are losing ground in fruits and in vegetables). In contrast, specialty supermarkets sold 33% more fruit in 2006 for vegetables). Other products The same trend holds true and applies to all distribution channels, except perhaps for the baby food market that is stagnant, simply because the demographics is hardly stellar in this regard. [...]
[...] PDM for the distribution of fresh organic products in 2006: Aldi: 15% Other discount: 12% Producers and vendors: 10% Stores bios: 18% Supermarkets <800m 10% Supermarkets <5000m Hypermarkets: Evolution of Market growth: 125% between 2000 and between the offer 2003 and between 2004 and 2005 and 15% between 2005 and 2006. Growth in value: 3.02 billion euros between 1997 and billion euros between 2005 and 2006. Good outlook for almost all products (baby food sales stagnant for demographic reasons). Increased number of producers and supermarkets selling organic products. [...]
[...] Demand Consumption Germany is the first European market of the total level European market in 2005, second in the world behind the USA) for organic products. Organic products accounted for a turnover of 4 billion euros or of food consumption in 2005, an increase of 1.7 points compared to 1997.In 2006, they accounted for a turnover of 4.5 billion euros. Growing use of discounters and supermarkets. Consumer Regional differences: most clients located in Bavaria. Profile In in 2005) of German consumers bought an “organic” product at least once. [...]
[...] Primary recommendations The market for organic food in Germany seems to be growing. Likewise, Germany appears to be a very good country to start to look to international markets. I would advise the company Biocoop to opening an outlet through franchise in a city west of the country or in Bavaria, in an area would not be overridden by the supply of organic products. It might try to offer mainly fresh produce, especially fruits and vegetables, which is much sought after. [...]
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