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Tutorials/exercises in services marketing

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28 Aug 2009
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Marketing of high technology products

Tutorials/exercises - 32 pages - Services marketing

Technology has encompassed all human activities spread from farmers in the remote areas to the human activities reaching out into outer space. Managing this tool of "Technology" which governs the future of the mankind, planet and the universe covers multiple disciplines of sciences and mankind....

30 May 2009
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Barista Vs Coffee Day

Tutorials/exercises - 73 pages - Services marketing

It all began around 1000 A.D. when Arab traders began to cultivate coffee beans in large plantations. They began to boil the beans creating a drink they called ‘qahwa' which translates to ‘that which prevents sleep'. The Coffee CafĂ© industry is currently one of the biggest and...

30 May 2009
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A study on the competitive environment in the retail market

Tutorials/exercises - 39 pages - Services marketing

The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. There is a change a foot in Indian retail too, the liberalization of the consumer goods industry initiated in the mid-80's and accelerated through the 90's has...

28 May 2009
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Analysis of LG products in rural marketing

Tutorials/exercises - 36 pages - Services marketing

After the liberalization policy introduced by the Indian Government, a number of Multinational Corporation(MNC) came into India. Among the major companies, which decided to spread its tentacle in India, LG was the leading one. The year 1997-98 has been characterized a stiff competition period,...

28 May 2009
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Promotion of world calling card, sales and brand image of Vodafone

Tutorials/exercises - 38 pages - Services marketing

Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular services in India. Hutch has now spread its wings...

27 May 2009
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A study on market potential for office automation products

Tutorials/exercises - 36 pages - Services marketing

We live in a world surrounded by digital technology, it has totally transformed the way we lead our lives. Today we go to digitally remastered surrounded sound, we watch movie at home on a digital video CD. And we listen to music on a digital technology. Technology has become such a part and...

26 May 2009
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A study on customer perception and demand for LCD projectors

Tutorials/exercises - 15 pages - Services marketing

A market consists of all the potential customers sharing a particular need or want who might be willing or able to engage in exchange to satisfy that need or want. Thus, the size of the market depends on the number of people who exhibit the need or want, have resources that interest...

09 May 2009
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How viral marketing enhances the ingredients of a promotional mix

Tutorials/exercises - 61 pages - Services marketing

Word-of-mouth publicity is a centuries-old marketing technique. Once customers had a good experience with a product, they would tell their friends, who would often buy and use that product and then tell other friends - dispersing information and recommendations about the product via a social...

07 May 2009
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The influence of quality relationship and distribution of selling-in against marketing performance

Tutorials/exercises - 9 pages - Services marketing

The key to the success of a company according to Kalwani and Narayandas (1995) is determining the needs and desires and satisfy consumer needs more effectively than the competitors, in addition looked consumer relationships based on a long-term perspective. The environment is very dynamic...

29 Apr 2009
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Study of consumer behavior in selecting mobile phones

Tutorials/exercises - 24 pages - Services marketing

Mobile users today want their handsets to be converged devices handling multiple functions, entertainment being the most important among them. They want their mobile to be fully loaded with top-end features, but they want all that at affordable costs. Integrated digital camera, music...

02 Jun 2008
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Toward a Popular Trade Regime

Tutorials/exercises - 4 pages - Services marketing

This paper aims to articulate a set of reforms that may bring the benefits of free trade to a wider populace, thereby increasing domestic support for and ethical merit of the free trade regime. Counter to the opinion above, I argue that the current form of globalization must include economic...