Our overall goal of Peacock is not only to provide beautiful and healthy make-up, but also to promote an environmentally friendly way of living. Our make-up comes from responsible suppliers and is made of pure, natural products; and our recycling program is in place to ensure that households do not have to think twice about taking an extra step to help the environment. Peacock wants to help raise awareness about the health benefits of natural make up and help people get involved with making the world a healthier and greener place to live for not only ourselves, but for generations to come as well. The make-up industry includes eye make-up, face make-up, lip make-up and nail make-up. For the purposes of Peacock Cosmetics, our products include eye make-up, face make-up, and lip make-up. The United States make-up market generated total revenues of $5,055.1 million in 2006, and is forecasted to grow, with an anticipated CAGR of 3.3% over the period 2006 and 2011 reaching a value of $6 billion in 2011. In volume, the market grew by 1.8% in 2006 to reach 644.8 million units, and by 2011, the volume is expected to increase to 711.2 million units—a 10.3% increase since 2006.
[...] We think we can influence the decision making process of our virtual customers by engaging traditional, physical marketing tools but mainly by creating and delivering the proper online experience, the Web experience: a combination of online functionality your style”, “pick your look” or “Peacock virtual makeover” solutions) information (we would like to assisting consumers with recycling and be a general source of information considering the planet through our news releases section and our blogosphere where consumers would interact emotions, stimuli and products/services, in other words a complex mix of elements going beyond the 4Ps of the traditional marketing mix. [...]
[...] Customization available: customers Peacock doesn't have its own stores can choose the packaging they want and is neither sold in retailer Personalized products & do it stores such as Sephora yourself Reduces the possibility of brand First to market equity Customer-friendly website: ease of Increases the challenge of driving use & of making purchase for all online traffic different kinds of Internet users (ranging from very inexperienced to very advanced) Interactive website offering a real consumer experience with several innovative features such as podcast, blogging, make-overs using photos, newsletter, etc. [...]
[...] Men like the internet for the experiences it offers, while women like it for the human connections it promotes.” The online user population is pretty evenly divided today among men and women. Trends between 2000 and 2005 include: Young women are online more than young men of women ages 18-29 are online, compared to 80% of men 18-29) Black women are more likely to be online than black men black women are internet users of black men) Teenage girls are among the fastest adopters of internet technology The research shows that both men and women see the internet as a tool of commerce. [...]
[...] Our enhanced product can compete directly with existing products, and it will be positioned to attract a new segment of the existing market. In addition, the improved product or service can sometimes attract new customers that are not the current target for the existing product or service. To keep our competitive advantage: We will increase the barriers to entry for later entrants through promotion of our environmentally-friendly concept. We will innovate faster than the latecomers, and introduce new hues and products every year. [...]
[...] Affiliate marketing is the opportunity to present our products or services to experience online marketers and we pay them a commission for the sales that they drive. The great benefit to this marketing option is that it costs us nothing unless they in fact send our sales. Email marketing with a permission-based subscriber list. We hope our message will catch readers' attention within the first thirty seconds and have a very strong call to action in order to get our viewer to move on our offer. [...]
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