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11 May 2009
doc

Tobacco marketing in the contemporary world - published: 11/05/2009

Thesis - 7 pages - Services marketing

After being brought back from the New World and being cultivated first in Portugal during the 16th century, tobacco has gradually become a good for mass consumption all around the world, passing from a status of medicinal plant to the one of a luxury product and eventually to something very cool,...

11 May 2009
doc

Rohm and Haas: Kathon MWX

Thesis - 5 pages - Services marketing

Since the conception of its new product Kathon MWX, Rohm and Haas has been largely unsuccessful in putting it to the market and achieving target sales. Being accustomed to a marketing strategy appropriate for large industrial buyers, the company has tried to push its new product through this same...

11 May 2009
doc

SWOT Analysis - The Asian luxury market: LVMH

Thesis - 3 pages - Services marketing

The Asian market is offering a lot of opportunities. As it's an emerging market (except Japan), there is a high growth rate with a global increase in wealth. Consequently, Asians are becoming richer and have more purchasing power. So the propension to consume luxury goods is quite important....

10 May 2009
doc

The impact of sales promotion on customer retention

Case study - 57 pages - Services marketing

Effective communication is the essence of promotion. In the age of information, marketing is incomplete without effective communication with the prospective buyers about the right product at the right price that is available at the right place. Marketers must communicate the product, its...

09 May 2009
doc

Advertising and its modern aids

Thesis - 20 pages - Services marketing

Marketing is more than just distributing goods from the manufacturer to the final customer. It comprises all the stages between creation of the product and the after - market which follows the eventual sale. One of these stages is advertising. The stages are like links in a chain, and the...

09 May 2009
doc

How viral marketing enhances the ingredients of a promotional mix

Tutorials/exercises - 61 pages - Services marketing

Word-of-mouth publicity is a centuries-old marketing technique. Once customers had a good experience with a product, they would tell their friends, who would often buy and use that product and then tell other friends - dispersing information and recommendations about the product via a social...

09 May 2009
doc

Experimental marketing: Building customer associations

Dissertation - 60 pages - Services marketing

Experiential marketing uses brand relevant experiences to engage key audiences while creating a forum where these audiences interact with a brand. It involves high levels of interactivity and sensory impact and seeks to elicit an emotional response the target through a more personal level of...

09 May 2009
doc

Samsung mobile phones

Thesis - 10 pages - Services marketing

Today, the market of mobile telephony in Europe is very attractive. It remains a promising sector which is always expanding and has a strong growth rate. The mobile phone market is very profitable. It generates strong profits. For example, in 2004, the profits of Samsung rose to 10,3 billion...

09 May 2009
doc

Market strategy in the service industry of India

Thesis - 19 pages - Services marketing

The Objective of this project report was to analyze the marketing and other related strategies of three hotels in the past 3 years. The 3 hotels taken all come under the 5-star segment. They are Radisson Hotel, Hyatt Regency and Vasant Continental, all based in Delhi. The Hyatt Regency operates...

09 May 2009
doc

Marketing and branding strategies of consumer durable companies in India

Dissertation - 37 pages - Services marketing

The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the refrigerator and throw a load of laundry...

09 May 2009
doc

Project of launching a New Bulgari Fragrance (2006)

Thesis - 10 pages - Services marketing

In September 2006, five smart, young women from the United States, Morocco and France came together to establish “Media 5”, the classiest advertising agency on the Côte d'Azur. “Media 5” is an agency focused on promoting products for women that the five founders...

09 May 2009
doc

Gap

Thesis - 8 pages - Services marketing

We decided to create an IMC campaign for Gap because it is a very large and well-known retailer that has not been successful in capturing the college market in the last few years. Gap strives for mass appeal with its designs but the brand style that resulted from a new team of lead designers...

09 May 2009
doc

Coca Cola ads since its creation (period 1938-1952)

Thesis - 8 pages - Services marketing

Nowadays, Coca-Cola company is still a dream. This 1889's company, worldwide, well-know, survived and moreover it is still developing its products to increase of course its markets shares and its sales. Coca-Cola is a model for entrepreneurship because for its capacity to survive, to be worldwide...

09 May 2009
doc

Strategic marketing in today's Indian markets

Dissertation - 43 pages - Services marketing

This study has been undertaken to study the strategic marketing trends in the white good industry, the growing competing among various white goods competitors and emerging scenario in the new millennium. The study reveals that though many MNCs have entered, their growing concern has been towards...

08 May 2009
doc

Marketing using sports in India

Dissertation - 38 pages - Services marketing

If there is one change that has taken place in the sporting arena during the past 15 years in the country, it is the influx of marketing muscle and the infusion of large sums of money. Players, events, broadcast and media coverage, clothing and merchandising, grassroots development programs, fan...

08 May 2009
doc

Study of rural marketing in the present scenario in India

Market study - 53 pages - Services marketing

While we all accept that the heart of India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers, we tend to conclude that the purse does not stay with them. Nothing can be far from truth. Rural marketing involves addressing...

07 May 2009
doc

Internet marketing - Product launch/marketing plan

Thesis - 13 pages - Services marketing

Our overall goal of Peacock is not only to provide beautiful and healthy make-up, but also to promote an environmentally friendly way of living. Our make-up comes from responsible suppliers and is made of pure, natural products; and our recycling program is in place to ensure that households do...

07 May 2009
doc

Victoria's secret

Thesis - 5 pages - Services marketing

Pick a brand and gather all its marketing communications materials. How effectively have they mixed and matched the marketing communications? Have they capitalized on the strengths of different media and compensated for their weaknesses at the same time? How explicitly have they integrated their...

07 May 2009
doc

Marketing strategy of Vodafone in India and the consumer's attitude towards their services

Market study - 50 pages - Services marketing

The de regulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry. The mobile telephone market has changed dramatically over the past 5 years in INDIA. Mobiles have become so popular that many people use...

07 May 2009
doc

Marketing plan for Lora Hart Stress consultant

Thesis - 11 pages - Services marketing

Proposal for firm's mission statement: To provide quality consulting and life-balancing programs and initiatives to law enforcement agencies and individuals in order to help them achieve their career objectives in a healthy manner and environment. After careful analysis of your experiences,...

07 May 2009
doc

The Asian cosmetics market: The "Looks.com" case study

Thesis - 2 pages - Services marketing

By the way of listing its products for sale on the website LOOKS.COM, a manufacturer will get various advantages, and also some disadvantages. Obviously, the aim for LOOKS.COM is that the advantages overcome the drawbacks, so that the manufacturer will be likely to list its products in that way....

07 May 2009
doc

Is the United Nations an effective organization?

Essay - 3 pages - Services marketing

The United Nations is not the first international organization to be established to help in settling conflicts peacefully and preventing future conflicts. In 1899, the Hague Convention for the Settlement of International Disputes was established. “The conference was convened at the...

07 May 2009
doc

Cultural differences in international marketing: Where's the beef? McDonald's sells hamburgers in a Hindu country

Essay - 3 pages - Services marketing

The first McDonald's restaurant opened on 15th April 1955 in Des Plaines, Illinois, U.S.A. and after 50 years down the line, the company is the world's largest food service system with more than 30,000 restaurants in 100 countries, serving more than 46 million customers every day....

07 May 2009
doc

Saakashvili and the developments in Ajara

Essay - 4 pages - Services marketing

Ajara is the only autonomous region in the South Caucasus that never fought an armed conflict with its central government. In the Georgian context, the non-violent resolution of the Ajara crisis following the Rose revolution makes a particular sense compared to the situation in South-Ossetia and...

07 May 2009
doc

The myth of New York City from a French perspective

Essay - 3 pages - Services marketing

For this presentation, I have chosen to talk about New York City, also known as “the Big Apple” or the “city that doesn't sleep”. When French people hear about the United States, they often imagine how exciting the life might be in New York. The name itself suggests to the...

07 May 2009
doc

The influence of quality relationship and distribution of selling-in against marketing performance

Tutorials/exercises - 9 pages - Services marketing

The key to the success of a company according to Kalwani and Narayandas (1995) is determining the needs and desires and satisfy consumer needs more effectively than the competitors, in addition looked consumer relationships based on a long-term perspective. The environment is very dynamic...

06 May 2009
ppt

A market study on Indian telecom industry

Presentation - 41 pages - Services marketing

Indian Telecom sector, like any other industrial sector in the country, has gone through many phases of growth and diversification. Starting from telegraphic and telephonic systems in the 19th century, the field of telephonic communication has now expanded to make use of advanced technologies...

05 May 2009
ppt

Sales & distribution analysis of the Indian telecom industry

Presentation - 27 pages - Services marketing

Until the mid-1980s, the telecommunications industry in India was a monopoly, managed and controlled by the Government. The industry is growing at the fastest pace in the world and India is expected to become the second largest telecom market globally by 2010. Forthcoming services such as 3G and...

05 May 2009
doc

A report on comparative market analysis and marketing strategy of Samsung electronics

Market study - 40 pages - Services marketing

All progress is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to investigation” Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization. Research is a...

05 May 2009
doc

A study of brand personality of Saffola cooking oil and feasibility of Saurav Ganguly as brand ambassador

Thesis - 12 pages - Services marketing

In today's fast life people hardly have time to sit down at ease and have a hearty breakfast, lunch or dinner leading to various diseases. Heart disease is one of the most dreaded diseases due to improper diet habit. Fortunately people in India especially the urban class consumers have started...