Marketing is a mindset using techniques which enable a company to win markets, or even to create, preserve and develop them. The methodology is tantamount to seeing marketing from the point of view of the consumers, and constantly analyzing the needs and desires of the customer, so as to adapt more effectively than the competition. A marketing approach, is in effect, fulfilling a sense of need.
[...] Definition of direct marketing Direct marketing is based on two principles: The use of databases to establish personal contacts and differentiate between the company and its customers or prospects; The use of any means of communication which has the ability to generate an immediate or short-term response and to provide the target the means to transmit the response directly to the company. Direct marketing aims to cover different levels of decision making. The essence of direct marketing is the management of a dialogue with the client, so as to provide a personalized element as to whether they want products or services. [...]
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