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26 Jul 2010
doc

The consumption market for children

Thesis - 8 pages - Services marketing

Companies looking to reach young consumers are forced to understand the viewpoint of children. Imagining the marketing approaches through the eyes of children is not easy, but good information about the target may be the key to success. Nestlé has for instance created websites where they...

26 Jul 2010
doc

Marketing and the secret of the senses

Thesis - 4 pages - Services marketing

It is a fast, mad world out there. Apart from material aspects, that can be purchased, people are also willing to buy satisfaction and internal gratification from their purchases. People believe that happiness can be achieved by the satisfaction of all desires; and remain crestfallen when desires...

26 Jul 2010
doc

E-Marketing: Advertising on the internet (Internet advertising)

Thesis - 3 pages - Services marketing

In recent years the Internet has evolved, and with it technologies have matured that have led to an actual rise of the digital economy viz. high-speed powerful computers, standardization of languages and technologies. The creators of information content, administrative and commercials are able to...

26 Jul 2010
doc

Buzz and viral marketing

Thesis - 4 pages - Services marketing

Marketing is a science of analyzing the market and the organization to act respectively on the actors and members of the structure. This science includes implementing a set of techniques for building and managing information. Marketing is a concept which has undergone a series of changes thus...

26 Jul 2010
doc

Marketing strategy and tribal marketing

Thesis - 7 pages - Services marketing

Market segmentation, divides the purchasers into several consumer groups, each having a unique homogeneous behavior. A company that is embarking on the process of marketing its product must first choose its target range. This process is a fundamental strategic decision, and is called targeting....

26 Jul 2010
doc

Kodak's marketing strategy for a brand makeover

Thesis - 4 pages - Services marketing

There are some moments in life that we would like to cherish forever. These are the moments that translate into sweet memories later. The people of old had no way of storing these memories other than in their brain, which could be recollected at a later date. Storage of memories became possible...

26 Jul 2010
doc

Scoring and its role in segmentation and targeting

Thesis - 7 pages - Services marketing

There are various ways to determine consumer behavior. One such method is the use of a numerical variable called the score to assess a particular type of customer behavior. The score is assigned based on the “Predictive model”. The construction of a score implies the implementation and...

26 Jul 2010
doc

The impact of sensory marketing on customer behavior

Thesis - 5 pages - Services marketing

The availability of many products and services in abundance today has given rise to the start and development of a new marketing era. In order to attract and retain customers, companies can no longer use conventional methods. There has to be a marked change in the way they approach the consumers...

23 Jul 2010
doc

The role of street marketing in advertising

Thesis - 4 pages - Services marketing

Agencies specializing in urban communication, mail flyers, leaflets or other media in order to inform or educate an audience about a brand or product are called street marketing agencies. This kind of local communication is very effective. Direct contact with the public is possible through this...

22 Jul 2010
doc

Political marketing

Thesis - 4 pages - Services marketing

Political marketing seeks to maximize the numbers of activists, financial contributions and members from a party to implement the necessary means to reach a predetermined goal. Political marketing is particularly visible during elections, which has the specific purpose of inspiring the greatest...

22 Jul 2010
doc

Gillette's marketing strategy

Thesis - 2 pages - Services marketing

The world razor market was estimated to be valued at around 6 billion dollars in 2005. The market is divided into two main segments, namely: • The disposable razor segment (Represents 26.5% of total sales) • The plates segment (Represents 66.8% of the total sales) Gillette and...

29 Jun 2010
doc

The most promising mobile markets in the world

Market study - 7 pages - Services marketing

The market of mobile telephony in North America, Europe and Asia Pacific is very important globally. The growth in this segment has been the lowest (between 1 and 5% in 2008) in these nations. On the other hand, the emerging markets of Africa, Middle East, and Latin America, are growing rather...

29 Jun 2010
doc

Waffle factory - Current approach to foreign markets

Thesis - 6 pages - Services marketing

Under the current approach to foreign markets, the mission of an exporting nation is to export a product or service to a country where the product or service does not exist. Various nations have been exporting to France. Countries are exporting and creating original products in France,...

29 Jun 2010
doc

GlaxoSmithKline: Ethical marketing

Thesis - 5 pages - Services marketing

The TRIPS Agreement (Agreement on Trade Related Aspects of Intellectual Property Rights) is an international agreement that was developed in 1995 under the WTO. This agreement provides protection to patents for at least twenty years. However, some exceptions in the form of “Compulsory...

29 Jun 2010
doc

Diversion and advertising

Thesis - 8 pages - Services marketing

The basis for success of any diversion is a shared knowledge specific to each country, group or culture. Many diversions for remain obscure to foreigners if they do not make an effort to understand the context. Every element is capable of being interpreted in various ways. The simple act of...

23 Jun 2010
ppt

Health heels

Presentation - 5 pages - Services marketing

We have used a Refutational approach for the promotion of our product as it would come in the market and would come into competition with the other brands within the next 2-3 months. A COMBINATION OF CENTRAL AND PERIPHERAL ROUTE in which we have clearly mentioned about all the attributes of the...

22 Jun 2010
ppt

Brand management: Adapting to the market and revitalizing the brand

Presentation - 14 pages - Services marketing

The brand identity and contract may be undermined if the extensions ignore the brand kernel e.g Jungle Lodges Cavery Fishing Camp. With introduction of Range Extensions the focus shifts to the base of the pyramid where there is more freedom. The highest degree of degeneration of the brand caused...

22 Jun 2010
ppt

Advertising agency: A presentation

Presentation - 12 pages - Services marketing

Full service agencies include some or all of these divisions - AOR, DM, PR, Web / design, event management etc. to deliver IMC solutions. Multiple sister agencies with independent operations can handle competitive accounts. It could be periodic or because of friction, change of...

21 Jun 2010
doc

Influence of relationship marketing on the role of the seller

Thesis - 4 pages - Services marketing

In the past, it was often seen that once a prospect was converted into a client, he could be retained indefinitely. Now, in a context marked by globalization of markets and a highly competitive environment, companies seek to establish relationships with their customers. According to Eric...

21 Jun 2010
doc

Viewpoints comparison (Lux and Millionaire magazine)

Thesis - 2 pages - Services marketing

In this essay the different viewpoints of two online magazines: www.millionaire.bg (MILLIONAIRE - The Portal of Luxury) and www.lux-mag.com (LUX Luxury Lifestyle Magazine) will be discussed. They both concentrate on the luxury lifestyle. However, the first magazine describes...

18 Jun 2010
doc

The evolution of the advertising industry

Thesis - 6 pages - Services marketing

Advertising has become a global phenomenon with its presence in the broadcast media. The need for an advertising campaign is to design and organize communication strategies to influence people who are in favor of ideas, activities, products or the brand which an organization wants to promote. The...

18 Jun 2010
doc

The international strategy of Lenovo

Essay - 4 pages - Services marketing

This document enumerates the national advantages of the withdrawal of Lenovo from China. After being a closed economy for a relatively long time, China is eager to become a globalized economy. This provides an advantageous prospect to companies that are trying to become market leaders through...

18 Jun 2010
doc

Audi A3 Sportback: Marketing strategy

Thesis - 7 pages - Services marketing

Audi is one of the leading manufacturers of luxury cars. In 2002, they produced over 7, 35,000 vehicles, generating a turnover of 22.6 billion euros. Audi is a part of the Volkswagen Group and is headquartered in Germany. It has more than 51,000 employees and sells its products through 5,000...

16 Jun 2010
doc

International market study for organic products

Market study - 6 pages - Services marketing

An organic product stems from organic farming, a method in which there is no use of chemicals in any form. At least 95% of the ingredients used in an organic product must have been grown using a method of production that respects the natural balance of the environment and ensures the well being...

16 Jun 2010
doc

Facebook: Marketing survey

Thesis - 6 pages - Services marketing

Mark Zuckerberg created Facebook from his room at Harvard on February 4, 2004. It was an instant success and more than two thirds of the students on campus registered with the site within two weeks of the launch. This inspired Mark to introduce Facebook to other universities in...

12 Apr 2010
doc

Advertising and body image

Essay - 3 pages - Services marketing

There has been a decrease of Women's ideal weight as depicted in magazine in the last 40 years, and the average model is more than 20% underweight (Wiseman, Gray, Mosimann, and Ahrens, 1992). A staggering 99% of traditional women models are found to be underweight (Halliwell and Dittmar, 2004)....

07 Apr 2010
pdf

Internal communication: A strategic marketing communication framework

Thesis - 12 pages - Services marketing

Twenty first century leaders in all sectors, private, public and not-profit, are declaring and emphasizing the role of effective and strategic internal communication to the success of the organization. This paper briefly positions internal communication and within its scope, analyses the...

22 Jan 2010
doc

Market segmentation targeting positioning and Porter's generic model

Thesis - 8 pages - Services marketing

For past 20 to 30 years market segmentation has been defined in different ways. Marketers are breaking the market into parts, to segment the buyers. Based on characteristics and the buyers needs the marketing strategist will categorize buyers. A well developed strategy will help the organization...

09 Dec 2009
doc

Analysis of Stabburet's marketing plan

Case study - 8 pages - Services marketing

Stabburet is committed towards providing its customers with a wide range of foodstuffs. Its mission is to be the first choice in the food market all over Norway and meet the needs of existing and new customers within this market. Furthermore, it aims to provide customers with the quality of...

30 Nov 2009
doc

Case study: An analysis of marketing Starbucks

Case study - 11 pages - Services marketing

Primarily, Starbucks operates as a coffee shop to hang out at and relax, away from the hustle and bustle for that well deserved coffee break. It has branched out from coffee, now serving a menagerie of tea, milk and espresso based drinks, either hot or cold. As when the first Starbucks...