Proposal for firm's mission statement: To provide quality consulting and life-balancing programs and initiatives to law enforcement agencies and individuals in order to help them achieve their career objectives in a healthy manner and environment. After careful analysis of your experiences, skills, and preferences, we propose that you start a United Kingdom based consulting business that specializes in alleviating stress and creating more life-balance in the lives of law enforcement officers. Those included in your target market will include police officers and prison guards, which rank amongst the most stressful jobs in the United Kingdom. We believe that your education and experiences in stress management would be highly suitable to serve the needs of law enforcement organizations. We propose that your company offer these four distinct services - o Visit organizations and offer programs or hold seminars in order to promote health and well-being within their work and personal lives.
[...] Strategic marketing raises so many more issues such as for instance, sustainability, strategic vision, strategic intent, vision, opportunism and so on Let's see the impact of each strategy on these last issues by modelling the different kind of approaches. A marketing strategy is most effective when it is an integral component of corporate strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales. [...]
[...] Here are three main themes to delve into, namely: - Cost Leadership, - Product Differentiation, - Market Segmentation. Look at these key factors through three different methods. The 3C's Model: - Corporation : - Customers: Law Enforcers and Prison Guards. May think about other targets? - Competitors: they will certainly try to copy your own strategy or to find new services you could offer or also to curb, even break prices. Therefore, think as early as possible of a small R&D Department which will think about new services and check competitor's actions. [...]
[...] Strengths and Weaknesses We have compiled a list of strengths and weaknesses that we would like to share with you in order to allow us to develop a smart marketing strategy for your business. To begin, there are always numerous weaknesses of any new business venture. This includes the lack of a known brand image and reputation. This is usually one of the most difficult things for a consultant business to establish, as many of firms in this industry gain new clientele simply by disclosing their previous or current clientele lists. [...]
[...] This causes stress, but even more important, this causes stress for along time after the event. The stress can be caused by a single event but often it is just caused by the everyday life situation. Law enforcement and prison guards considered some of the most stressful jobs in the UK o Today in our insecure world were people lives can be turned upside down within a single moment the ability to manage stress has become more and more important. [...]
[...] Implementation or tactical plan o Who does what ? You will be the manager of your company. According to your CV you know everything that has to be known in the relaxation field and your PhD in management gives you a sufficient background to run this company. You will need someone to be responsible for your publicity campaign. Actually your first year is going to be the most important so your publicity campaign should go accordingly. The campaign could take different forms: presentations of the company in prisons, flyers The UK market is still unexploited in this field and as you will be the first company offering this kind of services you will have to give a great impression from the very beginning. [...]
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