Today, the market of mobile telephony in Europe is very attractive. It remains a promising sector which is always expanding and has a strong growth rate. The mobile phone market is very profitable. It generates strong profits. For example, in 2004, the profits of Samsung rose to 10,3 billion dollars. And Samsung is not alone, all mobile telephony companies make strong profits. The growth rate of the mobile phone market is constantly increasing and has not known a deceleration for several years. According to IDC, worldwide mobile phone shipments increased by 2,5% in 2004 and has already increased by 36,7% in the years that followed. On this graph (Gartner source), we can see that the mobile phone sales in Europe have not ceased to increase since 1999. Indeed, the sales passed from 91 million units in 1999 to approximately 140 million units for 2005.
[...] Motorola's mobile phones can be found in operator shops. We can also buy this phone on the Internet www.fnac.com , www.rueducommerce.fr - or in supermarkets such as Carrefour. The promotion: For the launching of The Pink RAZR in December, Motorola used a famous tennis icon, Maria Sharapova. Motorola used her as an opinion leader for its marketing campaign. Its features are the same as a normal RAZR, but the color is an extremely bright, pink. Sharapova's signature is on the back. [...]
[...] Samsung A slump in demand is a realistic has now doubled its market share of threat and could be prompted by mobile phones in two years. competitor innovations or a change in fashions. Samsung must therefore Diversification as a source of strive to invest and improve its competitiveness other businesses in order to protect its financial stability and key source of the company's market share. competitiveness is the continuous transformation of the business Product failure through diversification. Samsung achieved surprisingly strong (The company's mobile phones have results due to competitive pricing not been well accepted in Europe. [...]
[...] and Mobile phones sends out waves lega which are either dangerous for l health or for our security. That is why we cannot use them in certain places as planes, hospitals, oil stations Generally, mobile phones set a problem of behavior: their use is not welcome in public places (trains, restaurants ) If we go further than ethical problems, policemen are very strict about phoning while driving. For example in France you driving license and have to pay Econ Mobile phones sales are The competition is really hard on omic constantly increasing the market and only few brands phones sold in Europe their sales or to progress. [...]
[...] But a study (by Informa telecoms) proves that the growth of the sales of mobile phones on the western European market is likely to slow down from 2008. One can thus say that the market for mobile phones in Western Europe has almost reached its maturity (high degree of maturity) but there are still a lot of opportunities on the other worldwide markets, especially in Asia, South America, Eastern Europe and Africa, which have a low degree of maturity. A strong competition You can note that there is a real war between the various companies of this sector. [...]
[...] - With regard to the communication, it will provide fair, accurate, timely and easy to understand information to the public Weaknesses: - With regard to the market share, there is a diminution between the third and the second semester of 2004 - Motorola: 13,4% - With regard to the there is a lack of products diversification and innovation For example, these mobile phones have the same design Differences and comparison with the strategy of Samsung Brand recognition: Although Samsung enjoys a good [...]
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