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03 Mar 2011

Panels and the case of the Nielsen company

Worksheets - 3 pages - Services marketing

Instead of conducting a survey of a selected group of consumers in a haphazard way and that will no longer be applicable once the investigation is completed, one may want to understand what influences a market on a regular basis. Panels stand out against surveys because they provide a dynamic...

27 Jan 2011

Tools used to influence consumer perception of brand: Music and color

Worksheets - 3 pages - Services marketing

Music and colors have already been studied in various fields such as medicine or management. We now focus on the areas of marketing communications and consumer behavior. These empirical studies show how these variables can be used effectively in advertising to influence the perception of a...

27 Jan 2011

The rise of E-Tourism

Worksheets - 4 pages - Services marketing

The Internet is a valuable medium for business tourism for disseminating information regarding the various offers available, either in the public or private sector. The online user can, via the internet, compare the features of different travel packages, and even book/pay online for these...

29 Sep 2010

International marketing adaptation versus globalization

Worksheets - 2 pages - Services marketing

Company uses globalization/standardization when its products are produced for many markets in the same way. A company uses adaptation when it produces special or modified products for different markets. Standardization implies that the company uses the same brand name for the markets it...

29 Sep 2010

Marketing services

Worksheets - 4 pages - Services marketing

We noticed that the appreciation of the service is more difficult than manufacturing products. The buying decision will be realized which comes with the service. For example, motor insurance may have a certificate, but the financial service itself cannot be touched. One important thing in...

29 Sep 2010

Porter 5 forces model: critical analysis

Worksheets - 2 pages - Services marketing

The Porter's 5 Forces model is a simple but powerful tool which helps understanding how the business power is split between several partners in a business situation. This is useful, because it helps in understanding both the strength of the company's current competitive position, and the...

29 Sep 2010

The impact of digital on Sport Brands

Worksheets - 3 pages - Services marketing

Sport has become an important part of people's lives in the 20th century, whether they are practising a particular sport or following sporting events, more or less closely. Today in France, 34 million people 'practice a sport' and 15 million are registered. And in terms of sports...

29 Sep 2010

Integrated Marketing communications

Worksheets - 2 pages - Services marketing

Integrated Marketing communication is a marketing concept that implies that two and two equal 6, that is to say that all parts together have a greater value than each part taken individually. That's the idea of synergy. It is a new way of looking at the whole and realigning communications to...

29 Sep 2010

Reebok's case:" In pursuit of generation X"

Worksheets - 5 pages - Services marketing

Nowadays, competition is between companies very important. It is very important to distinguish one's company from the competitors, not only concerning the products but also advertising, in order to seduce the consumers. The brand must be innovative in order to win market share and increase...