PESTEL analysis, Fitbit, smartwatches, trackers, scales, Francis Aguilar, IOS, Android, Windows, Blaze smartwatch, fitness market, fitness tracker, fitness statistics, Appirio
Innovation meets motivation, this is the main slogan for this very popular brand of fitness wearable gear and it very aptly describes what the company has tried to achieve since it was founded in 2007 by James Park, CEO and president and Eric Friedman who is the chief technology officer of the company. In the ever-growing fitness market, they saw an opportunity to create a wearable product that could literally change the way we exercise. With the advancements in wireless technology and sensors, they started to design a product that would enhance the fitness and health industry in the most innovative way.
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