Sports, Asics, ASICS Anima Sana In Corpore Sano, sports equipment, SWOT analysis, fashion, sports shoes, sponsorship, tennis shoes, basketball shoes, running shoes, Motoi Oyama, Onitsuka Tiger
This document presents the brand Asics and its history, its products, its strategy, its consumers, its competitors, its manpower, its infrastructure, and its events and sponsorships.
[...] Products Asics produces running, volleyball, athletic, basketball, tennis, soccer and other sports shoes. As concerned to clothing, it's more common to see the brand Onitsuka Tiger. He has recently focused on lifestyle. [...]
[...] Presentation - Asics Summary I - History II - Products III - Strategy IV - Customers V - Competitors VI - Manpower VII - Infrastructure VIII - Events / Sponsorship History Creation : 1949 by Kihachiro Onitsuka shoemaker) Beginning : name of the company : Onitsuka company Company headquarters : Kobe in Japon 1977 : name of the company : Asics Activity : sports equipment manufacturing Company slogan : Anima Sana In Corpore Sano (un esprit sain dans un corps sain) Slogan goal : to encourage the people to lead a healthy life and build a healthy life Capital of Asics France : 6 million € Turnover Asics France : 165 million € Subsidiaries : Onitsuka Tiger History SUCCESS Founder : creation of basketball shoes The first shoes : Onitsuka Tiger These shoes : won the Boston Marathon in 1951 Shigeki Tanaka. Kihachiro Onitsuka : his death in 2007. Since 2008, Motoi Oyama, former Japanese athlete is a Asics PDG. [...]
[...] Strategy Goal : accelerate the growth in business areas Actions : new organization, new management team Always be at the forefront of technology Asics uses patents for the safety of their products The design of sports shoes : encourage people to lead a healthy life and forge a healthy body. [...]
APA Style referenceFor your bibliography
Online readingwith our online reader
Content validatedby our reading committee