Sport marketing

See all documents

4 results

17 Oct 2020

PESTEL Analysis - Fitbit

Case study - 5 pages - Sport marketing

“Innovation meets motivation”, this is the main slogan for this very popular brand of fitness wearable gear and it very aptly describes what the company has tried to achieve since it was founded in 2007 by James Park, CEO and president and Eric Friedman who is the chief technology...

29 Aug 2020

SWOT Analysis - Nike

Case study - 5 pages - Sport marketing

Nike originated in the 1960s, it started as a collaboration between Bill Bowerman and Phil Knight, and shoes were then sold under the name “Blue Ribbon Sports”. The company name changed to “Nike” in 1978 : the name Nike reflects a Greek goddess that symbolises victory....

24 Aug 2020

Porter's Five Forces - Nike

Case study - 5 pages - Sport marketing

As part of their brand strategy and constant analysis within their business, Nike have adopted Porter's 5 Forces Analysis. The 5 forces are a study conducted on external threats according to their competitive intensity and influence over the company. This enables Nike to assess the threats such...

30 Jul 2020

PESTEL Analysis - Nike

Case study - 6 pages - Sport marketing

Nike is a world-renowned American brand, legally governed by a public limited company. This sign was created by two businessmen, Philip Knight and Bill Bowerman. It specializes in innovation, manufacturing and sales of sports equipment and clothing primarily focused around their shoes. With a...

Oboolo.com uses cookies. By continuing browsing on Oboolo.com or clicking on OK, you consent to it. Privacy Policy

ok