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30 Sep 2021

SWOT Analysis - The Sport Watches Market

Case study - 5 pages - Sport marketing

A sports watch is a robust analog or digital device designed to be worn by users offering features such as alarm, stopwatch, heart rate monitor, compass, tachymeter, tide indicators, etc., chosen according to the specific activity and personal preference. Sports watches were originally aimed at...

02 Sep 2021

Marketing Mix - Adidas

Case study - 4 pages - Sport marketing

Created by Adolf Dassler in 1944, Adidas is a German company that operates in the sport outfit industry. In this sector, Adidas is the leader in Europe and the number 2 in the world after Nike. Adolf Dassler made himself the first sports shoe in 1920. It is only in 1924 that Adolf will start...

27 Jul 2021

Porter's Five Forces - Fitbit

Case study - 4 pages - Sport marketing

Founded by James Parker and Eric Friedman in 2007, this American group produces activity trackers, connected watches and other products related to the health and fitness industry. James and Eric believe that, while their customers take health and fitness seriously, it does not have to be serious...

05 Jul 2021
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SWOT Analysis - Polar

Case study - 5 pages - Sport marketing

The Polar group is part of the sector of sports watches and other connected objects, which have been very successful for several years now. The sector recorded a turnover of 18.7 billion euros at the start of 2020, with results which have increased considerably every year for almost five years....

04 Jul 2021
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Porter's Five Forces - Garmin

Case study - 5 pages - Sport marketing

Garmin was created in 1989 by Gary Busell and Min H. Kao to offer a new generation of GPS. When it was created, the firm sold geolocation systems to the US military. The firm has since developed and diversified its activities by offering geolocation tools for the general public, such as a GPS box...

07 Jun 2021
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Porter's Five Forces - Polar

Case study - 5 pages - Sport marketing

Polar is a group that was founded in Finland in 1976. It markets watches and other connected or sports-related objects. Connected watches have enjoyed growing success over the past ten years, particularly due to the fact that consumers are paying more and more attention to their physical health...

05 Jun 2021
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PESTEL, 5 Porter's Forces and SWOT Analysis - Adidas: Understand internal and external forces

Case study - 3 pages - Sport marketing

ADIDAS, a German multinational firm founded in 1948, is famous for its sports items and dominates the sneakers market around the word. However relevant is the idea that Adidas is invulnerable through its leadership, I wish to show that many internal and external forces impact this shoe brand....

02 Jun 2021
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SWOT Analysis - Fitbit

Case study - 5 pages - Sport marketing

The Fitbit company has had its obvious glory days over the years but quickly challenged by the arrival of competition, including Apple which, although much criticised, has a real notoriety with consumers. Nevertheless, we have highlighted a number of strengths, which have enabled the group to...

25 May 2021
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Marketing Mix - Fitbit

Case study - 5 pages - Sport marketing

Fitbit is an American group founded in 2007 by James Park and Eric Friedman. The company mainly markets products related to the field of fitness, connected watches and other activity trackers. In recent years, the group has shown a significant drop in turnover, the market being dominated by the...

21 May 2021
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SWOT Analysis - Garmin

Case study - 5 pages - Sport marketing

The Garmin group is part of the new technologies and other connected objects sector. Its fields of activity are very varied since the company is present in the world of marine, aviation, but also automotive, fitness and all outdoor activities. The group's turnover at the start of 2020 amounted to...

04 May 2021
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Marketing Mix - The Apple Watch

Case study - 5 pages - Sport marketing

The connected watch industry has taken a big leap forward over the past ten years. Indeed, if only a few hundred units were sold in the 2010s we are now witnessing a real revolution launching the production of these watches to several million per year. Consumers are more and more...

03 Nov 2020
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PESTEL Analysis - Garmin

Case study - 5 pages - Sport marketing

Garmin Ltd. was co-founded in October 1989 by Gary Burrell and Dr Min Kao, who came up with the groundbreaking design and engineering of the GPS software technology used in their products today. Before his involvement with Garmin, Dr Kao also developed the first FAA-certified GPS navigation...

27 Oct 2020
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PESTEL Analysis - Polar

Case study - 5 pages - Sport marketing

The Polar Electro company which is based in a town called Kempele in Finland was founded in 1977 by Seppo Säynäjäkangasand, who invented the first wireless EKG monitor. With its technological innovations in wearable heart rate monitors, it has become one of the leading manufactures in the...

17 Oct 2020
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PESTEL Analysis - Fitbit

Case study - 5 pages - Sport marketing

“Innovation meets motivation”, this is the main slogan for this very popular brand of fitness wearable gear and it very aptly describes what the company has tried to achieve since it was founded in 2007 by James Park, CEO and president and Eric Friedman who is the chief technology...

29 Aug 2020
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SWOT Analysis - Nike

Case study - 5 pages - Sport marketing

Nike originated in the 1960s, it started as a collaboration between Bill Bowerman and Phil Knight, and shoes were then sold under the name “Blue Ribbon Sports”. The company name changed to “Nike” in 1978 : the name Nike reflects a Greek goddess that symbolises victory....

24 Aug 2020
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Porter's Five Forces - Nike

Case study - 5 pages - Sport marketing

As part of their brand strategy and constant analysis within their business, Nike have adopted Porter's 5 Forces Analysis. The 5 forces are a study conducted on external threats according to their competitive intensity and influence over the company. This enables Nike to assess the threats such...

30 Jul 2020
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PESTEL Analysis - Nike

Case study - 6 pages - Sport marketing

Nike is a world-renowned American brand, legally governed by a public limited company. This sign was created by two businessmen, Philip Knight and Bill Bowerman. It specializes in innovation, manufacturing and sales of sports equipment and clothing primarily focused around their shoes. With a...