04 Jul 2022
Mega-Sport Events: Impact on Women Opportunities in Sponsorship and Their Brand Image
Dissertation - 34 pages - Sport marketing
"Sport has the power to change the world," declared Nelson Mandela in his famous speech at the first Laureus World Sports Awards in Monaco in 2000. According to research done by A.T. Kearney, the global sports market is worth somewhere between $480 billion to $620 billion. Over and above the huge...
10 Apr 2022
How to measure the value of a professional football player through a financial valuation model?
Dissertation - 8 pages - Sport marketing
The takeover of Newcastle United FC, 19th in the English Premier League, for 350 million euros by a Saudi public investment fund illustrates the attractiveness of football as a thriving and diverse industry. Indeed, the fund's liquidity is estimated at 400 billion dollars, making Newcastle...
