SWOT Analysis Airbus, commercial aircraft, Eurocopter, commercial planes, helicopters, military planes, satellites, Ariane rocket, European constitution, Boeing, France, Germany, brand image, political airbus, Chinese market, economic context
Airbus is a European aeronautics company founded in 1970 and has since become one of the world leaders in the sector. The originality of Airbus lies in its European constitution. Originally in the form of a consortium of several European countries. Its head office is based on Toulouse and its main competitor has been Boeing since the 1970s and the emergence of the two groups. Both have always been neck and neck, each benefiting from the weaknesses.
[...] The company recently unveiled its ZEROe program, showcasing three new models that generate completely zero emissions. The group is working hard on alternatives to petroleum and hydrocarbons, including aircraft running on hydrogen. The significant resources dedicated to Airbus to this research and to these technical and technological advances are a real strength for the group and allow it to maintain its lead in the market. Extensive catalogue, diverse portfolio Airbus specializes in commercial aircraft branch in which its portfolio is already widely diversified), but the group also produces and markets spacecraft, military aircraft and helicopters. [...]
[...] This would have a negative impact on Airbus, which has recorded many orders from China for the moment. Election of Joe Biden in the United States, lowering of customs barriers The previous President of the United States, Donald Trump, decided to put in place significant tariff barriers with China, which for several years penalised Boeing's exports to China. The coming to power of Joe Biden in early 2021 is expected to rebalance trade between China and the United States and should offer Boeing commercial revival, which could negatively impact Airbus as a result. [...]
[...] SWOT Analysis - Airbus I. Introduction A. Airbus Airbus is a European aeronautics company founded in 1970 and has since become one of the world leaders in the sector. The originality of Airbus lies in its European constitution. Originally in the form of a consortium of several European countries. Its head office is based on Toulouse and its main competitor has been Boeing since the 1970s and the emergence of the two groups. Both have always been neck and neck, each benefiting from the weaknesses of their main competitor and trying to exploit and emulate their strengths. [...]
[...] Image marred by the Rio-Paris flight Scandal Airbus was involved in the crash of a plane on the Rio-Paris route in 2009. The manufacturer was exonerated in the 2019 trial, but legal cases are still pending. Even ‘cleared', the manufacturer saw its brand image damaged, and the safety of its devices called into question by the crash. High production costs The multiplicity of production sites, the cost of labour in European countries, the importance given to centres of excellence and massive investments are all elements that result in high overall production costs, which make it difficult for Airbus to be profitable. [...]
[...] The first aircraft produced by Airbus, the A300, was marketed in 1972. The main shareholders of Airbus are states (France, Germany for more than 10% each, Spain for around and investment funds. The group has already carried out several large restructuring and reorganisation operations, notably in 2017, to become a fully integrated group, with three main divisions: Airbus Commercial Aircrafts, Airbus Defence & Space, Airbus Helicopters. The renaming of Eurocopter (now AirBus Helicopter) and the A400M fiasco, as well as the shutdown of the A380 program. [...]
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