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28 Sep 2024

Tourist Attractions in the Caribbean

Case study - 3 pages - Tourism marketing

The Caribbean, an enchanting mosaic of islands scattered across the azure waters of the Caribbean Sea, is a premier tourist destination renowned for its breathtaking landscapes, rich cultural heritage, and diverse recreational offerings. This paradisiacal region, with its unique blend of natural...

13 Nov 2023

Egypt Tourism: Market Analysis Overview and Priority Markets

Market study - 7 pages - Tourism marketing

This exercise aims to elaborate a tourism development strategy for 2022 for an airport in the Red Sea region, in order to identify tourism growth opportunities and help the route development team identify key priority markets.

17 Oct 2023

Cover Letter for Admissions to the Master Program in Hospitality and Tourism Management

Sample letter - 2 pages - Tourism marketing

This document contains a sample cover letter for the master's Program in Hospitality and Tourism Management.

03 Apr 2022

SWOT Analysis - Carlson Wagonlit Travel

Case study - 6 pages - Tourism marketing

The company, or rather the concept, originated many years ago, in 1872, when the Compagnie Internationale des Wagonlits et du Tourisme (CWILT) was founded in Europe. At the same time, on the American continent, the Foster travel offices opened their doors. Today, the Carlson Wagonlit Travel group...

22 Nov 2021

The MoMA of New York and the French visitors

Case study - 2 pages - Tourism marketing

At the end of 2019, MoMA received about 3 million visitors each year, half of whom came from outside the United States . Even if it is difficult to obtain figures on the number of French visitors today, there is no doubt that their appetite for art makes them prime targets for visiting MoMA in...

04 Nov 2021

SWOT Analysis - The space tourism market

Case study - 5 pages - Tourism marketing

Major players in the sector today, Richard Branson (Virgin Galactic), Jeff Bezos (BlueOrigin), Elon Musk (SpaceX), are now familiar names when it comes to space tourism. All of them have the ambition to democratize access to space with, however, some subtle differences in their respective...

23 Oct 2021

PESTEL Analysis - Carlson Wagonlit Travel

Case study - 5 pages - Tourism marketing

CWT... 3 letters in a short but telling acronym: "Carlson Wagonlit Travel" is a name that does not go unnoticed in the business travel industry. The firm took its marks in 1872 when the Belgian Georges Nagelmakers innovated by creating a company with the sole purpose of serving the traveler. The...

11 Aug 2021
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Marketing mix - The tourism

Case study - 11 pages - Tourism marketing

Tourism marketing is a term used to refer to the business discipline by which visitors are drawn to a particular place, which may be a state, city, particular heritage site or tourist destination, hotel or convention centre. The place can be anything that has the potential to attract a tourist...

07 Aug 2021

Tourism for seniors market study

Market study - 10 pages - Tourism marketing

Tourism is a sector that is constantly experiencing strong growth, and which also has particular importance for the French economy. There are several kinds of tourism, such as cultural tourism, but also business tourism, events, or sustainable tourism. This list is far from exhaustive, with more...

12 Jul 2021

Market Study - Sustainable tourism

Market study - 8 pages - Tourism marketing

The tourist is, according to UNWTO, a traveller who travels away from his usual place of residence for at least one night and a year at most. The tourism market has a significant weight in the world economy, and its influence is not about to end, as it is constantly growing. France is the number...

08 Jul 2021
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Market Study - e-Tourism

Market study - 7 pages - Tourism marketing

Digital technology has invaded all sectors of activity for a few years now. The world lives in an ultra-connected sphere, and these connections are becoming increasingly important in the lives of consumers. Whether on a professional or personal level, more and more users of new technologies are...

17 Jun 2021
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PESTEL Analysis - Emirates

Case study - 5 pages - Tourism marketing

Emirates Airlines is a Dubai-based airline, 100% owned by Dubai Investment Corporation. Emirates is the largest airline in the Middle East, with more than 3,600 flights per week. This airline is considered the first airline in the world and started its operations with only two planes. They...

17 Jun 2021
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Porter's Five Forces - Emirates

Case study - 4 pages - Tourism marketing

Emirates is one of the best known and largest airlines in the world. Its main hub is located in Dubai, United Arab Emirates. EMIRATES was founded in 1985, making it one of the first historic companies in the Middle East. One of its main competitors, QATAR AIRWAYS, for example, only started...

16 Jun 2021
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PESTEL Analysis - Qatar Airways

Case study - 5 pages - Tourism marketing

Qatar Airlines has been considered one of the best airlines in the world. There are certain dynamic factors one must understand in order to discover the future of an airline like Qatar Airways. They provide many services that make them innovative in their field. Qatar Airways offers a business...

16 Jun 2021
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SWOT Analysis - Emirates

Case study - 5 pages - Tourism marketing

The tourism sector is one of the most important sectors for the economy, regardless of the country. However, tourism has been impacted by the onset of the health crisis, which has generated millions of euros in losses worldwide for the entire segment. Airlines have also been hit hard by the...

15 Jun 2021
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SWOT Analysis - Qatar Airways

Case study - 4 pages - Tourism marketing

Qatar Airways is the flag carrier of the State of Qatar in the Middle East. The company is known to be one of the best airlines in the world in terms of safety, comfort, image. Its main air hub is located in Doha, Qatar, and the company operates flights all over the world, sometimes via...

15 Jun 2021
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Porter's Five Forces - Qatar Airways

Case study - 6 pages - Tourism marketing

Qatar Airways is the national airline of the State of Qatar. It is one of the best airlines in the world, according to several awards won for several years in a row. The companies head office is located in Doha, Qatar, which, in just a few years, has become a veritable air hub for the five...

24 May 2021
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The COVID-19 Impacts on Tourism Industry - The Japan's Case

Thesis - 13 pages - Tourism marketing

It is within the frame of the Master of Applied Foreign Languages in English and Japanese at Jean Moulin Lyon III University that I did a two-month-internship in the DMC EXO Travel Japan. This Japanese office is part of a bigger group: EXO Travel. It was within the MICE team in Tokyo that I had...

07 Apr 2021
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Pestel Analysis - Airbus

Case study - 5 pages - Tourism marketing

The Airbus company operates in the aeronautics sector, which includes a civilian component and a military component. Airbus was created in 1969, following an agreement between several European powers, notably France, Germany and England. The head office is located in France, near Toulouse. The...

24 Mar 2021
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How and why has the environment become so important in the field of tourism and luxury hotels?

Case study - 5 pages - Tourism marketing

The whole text explains the importance of linking sustainable development with luxury hotels. This importance is reflected in many of the establishments that the palaces have introduced. That's why the case study focuses on the Parisian palace The Plaza Athénée, which is located in the 8th...

08 Mar 2021
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SWOT Analysis - Airbus

Case study - 5 pages - Tourism marketing

Airbus is a European aeronautics company founded in 1970 and has since become one of the world leaders in the sector. The originality of Airbus lies in its European constitution. Originally in the form of a consortium of several European countries. Its head office is based on Toulouse and its...

05 Mar 2021
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PESTEL Analysis - Boeing

Case study - 5 pages - Tourism marketing

The Boeing Company was founded as B&W in 1916. It operates in the civil, military and space aeronautics industries. Given the political context at the time, the company grew rapidly, including supplying the US military with war engines as the country entered the global conflict. Military aviation...

17 Nov 2020
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Traditional and low cost airlines - marketing strategies

Case study - 11 pages - Tourism marketing

The airline industry has undergone profound changes in the space of a few years. First of all, because of increased digitisation, but also because of other so-called low-cost companies which have emerged and which have disrupted the traditional aviation pattern. This has been a great thing for...

25 Sep 2020
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PESTEL Analysis - Airbnb

Case study - 5 pages - Tourism marketing

The growing popularity of collaborative consumption has had a massive impact on how many industries around the world operate. According to Wikipedia collaborative consumption can be defined as 'the set of resource circulation systems, which enable consumers to both "obtain" and "provide",...

16 Sep 2020
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PESTEL Analysis - The aeronautical sector

Case study - 5 pages - Tourism marketing

Aeronautics is the science around the designing, building and flying of aircraft. Ranging from non-powered aircraft to supersonic space transport, and it is one of the world's largest industries in terms of product output, employment and monetary value globally. The freedom of flight opened...

10 Aug 2020
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SWOT Analysis - Airbnb

Case study - 5 pages - Tourism marketing

The hotel industry has high barriers to entry. Start-up costs are large as they require major investments in real estate, construction, maintenance, equipment, staff, marketing and the list goes on. This is exactly why Airbnb has made their success. The company generates revenue from the rental...

09 Aug 2020
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Porter's Five Forces - Airbnb

Case study - 5 pages - Tourism marketing

While providing more than 7,000,000 accommodation listings around 81,000 cities and 220 countries, Airbnb (www.airbnb.com) is a major player and leader in the sharing economy. The platform offers an online broker service allowing individuals to rent or to hire short-term accommodation. These...

23 Jul 2020
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Sustainable Tourism in Croatia - How Does Croatia Operate its Shift Towards a More Sustainable Economy Through Tourism?

Thesis - 24 pages - Tourism marketing

In 1800, there were 900 million human beings on earth. In 2020, the Earth is home to 7.8 billion people. This strong population growth is accompanied by an increase in demand for goods and services and production methods that cause environmental and social disorders. In the 1970s, many experts...

05 Jul 2016
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The success behind the Walt Disney Corporation

Case study - 4 pages - Tourism marketing

The statement below by CEO of Walt Disney Corporation explains precisely the message and goal of Disney, and how it has been so successful over the past century. Walt Disney is a legend, a name that is now synonymous with an empire. The World Disney is one of fun, imagination, and games, a world...