The COVID-19 Impacts on Tourism Industry - The Japan's Case
Thesis - 13 pages - Tourism marketing
It is within the frame of the Master of Applied Foreign Languages in English and Japanese at Jean Moulin Lyon III University that I did a two-month-internship in the DMC EXO Travel Japan. This Japanese office is part of a bigger group: EXO Travel. It was within the MICE team in Tokyo that I had...
Pestel Analysis - Airbus
Case study - 5 pages - Tourism marketing
The Airbus company operates in the aeronautics sector, which includes a civilian component and a military component. Airbus was created in 1969, following an agreement between several European powers, notably France, Germany and England. The head office is located in France, near Toulouse. The...
How and why has the environment become so important in the field of tourism and luxury hotels?
Case study - 5 pages - Tourism marketing
The whole text explains the importance of linking sustainable development with luxury hotels. This importance is reflected in many of the establishments that the palaces have introduced. That's why the case study focuses on the Parisian palace The Plaza Athénée, which is located in the 8th...
SWOT Analysis - Airbus
Case study - 5 pages - Tourism marketing
Airbus is a European aeronautics company founded in 1970 and has since become one of the world leaders in the sector. The originality of Airbus lies in its European constitution. Originally in the form of a consortium of several European countries. Its head office is based on Toulouse and its...
PESTEL Analysis - Boeing
Case study - 5 pages - Tourism marketing
The Boeing Company was founded as B&W in 1916. It operates in the civil, military and space aeronautics industries. Given the political context at the time, the company grew rapidly, including supplying the US military with war engines as the country entered the global conflict. Military aviation...
Traditional and low cost airlines - marketing strategies
Case study - 11 pages - Tourism marketing
The airline industry has undergone profound changes in the space of a few years. First of all, because of increased digitisation, but also because of other so-called low-cost companies which have emerged and which have disrupted the traditional aviation pattern. This has been a great thing for...
PESTEL Analysis - Airbnb
Case study - 5 pages - Tourism marketing
The growing popularity of collaborative consumption has had a massive impact on how many industries around the world operate. According to Wikipedia collaborative consumption can be defined as 'the set of resource circulation systems, which enable consumers to both "obtain" and "provide",...
PESTEL Analysis - The aeronautical sector
Case study - 5 pages - Tourism marketing
Aeronautics is the science around the designing, building and flying of aircraft. Ranging from non-powered aircraft to supersonic space transport, and it is one of the world's largest industries in terms of product output, employment and monetary value globally. The freedom of flight opened...
SWOT Analysis - Airbnb
Case study - 5 pages - Tourism marketing
The hotel industry has high barriers to entry. Start-up costs are large as they require major investments in real estate, construction, maintenance, equipment, staff, marketing and the list goes on. This is exactly why Airbnb has made their success. The company generates revenue from the rental...
Porter's Five Forces - Airbnb
Case study - 5 pages - Tourism marketing
While providing more than 7,000,000 accommodation listings around 81,000 cities and 220 countries, Airbnb (www.airbnb.com) is a major player and leader in the sharing economy. The platform offers an online broker service allowing individuals to rent or to hire short-term accommodation. These...
The success behind the Walt Disney Corporation
Case study - 4 pages - Tourism marketing
The statement below by CEO of Walt Disney Corporation explains precisely the message and goal of Disney, and how it has been so successful over the past century. Walt Disney is a legend, a name that is now synonymous with an empire. The World Disney is one of fun, imagination, and games, a world...
