Case study in Tourism marketing

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6 results

17 Nov 2020

Traditional and low cost airlines - marketing strategies

Case study - 11 pages - Tourism marketing

The airline industry has undergone profound changes in the space of a few years. First of all, because of increased digitisation, but also because of other so-called low-cost companies which have emerged and which have disrupted the traditional aviation pattern. This has been a great thing for...

25 Sep 2020

PESTEL Analysis - Airbnb

Case study - 5 pages - Tourism marketing

The growing popularity of collaborative consumption has had a massive impact on how many industries around the world operate. According to Wikipedia collaborative consumption can be defined as 'the set of resource circulation systems, which enable consumers to both "obtain" and "provide",...

16 Sep 2020

PESTEL Analysis - The aeronautical sector

Case study - 5 pages - Tourism marketing

Aeronautics is the science around the designing, building and flying of aircraft. Ranging from non-powered aircraft to supersonic space transport, and it is one of the world's largest industries in terms of product output, employment and monetary value globally. The freedom of flight opened...

10 Aug 2020

SWOT Analysis - Airbnb

Case study - 5 pages - Tourism marketing

The hotel industry has high barriers to entry. Start-up costs are large as they require major investments in real estate, construction, maintenance, equipment, staff, marketing and the list goes on. This is exactly why Airbnb has made their success. The company generates revenue from the rental...

09 Aug 2020

Porter's Five Forces - Airbnb

Case study - 5 pages - Tourism marketing

While providing more than 7,000,000 accommodation listings around 81,000 cities and 220 countries, Airbnb (www.airbnb.com) is a major player and leader in the sharing economy. The platform offers an online broker service allowing individuals to rent or to hire short-term accommodation. These...

05 Jul 2016

The success behind the Walt Disney Corporation

Case study - 4 pages - Tourism marketing

The statement below by CEO of Walt Disney Corporation explains precisely the message and goal of Disney, and how it has been so successful over the past century. Walt Disney is a legend, a name that is now synonymous with an empire. The World Disney is one of fun, imagination, and games, a world...

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