SWOT analysis eBay, electronic commerce, e-commerce, Amazon, Cdiscount, Rakuten, Ali Express, Le Bon Coin, auction platform, auction system
Electronic commerce has not only taken a considerable place in the lives of consumers but also in those of businesses. In fact, in order to gain the loyalty of a clientele that is increasingly free to choose and, therefore, demanding, the latter have been forced to adapt and also to offer online offers, in order to be able to compete with the hundreds of stores that undeniably appeal to younger consumers...
Among stores specialising in online commerce, eBay is one of the main leaders, alongside Amazon, Cdiscount, Rakuten, Ali Express and Le Bon Coin. However, the operation of the eBay platform remains somewhat different since it is primarily an auction system. A system that is not found among the main competitors in France.
[...] Either way, eBay can improve its security and that of its online buyers and sellers. This criterion has become one of the most important in 2021 for more than 80% of internet users. Even today, many consumers do not want to leave their bank details on the Internet and prefer to use digital wallet systems or accounts like PayPal or Moneybooker to make their purchases. Usually, these consumers are the same ones who refuse to buy for too large a sum and prefer small purchases. [...]
[...] The turnover is recorded at 21 billion euros. Worldwide, the site has over 185 million active users, including 5 million in France. The site also receives more than 1 million visitors every day. The trading platform has been in existence since 1995, and the head office is located in the United States. Little by little, it has become a world reference in the sector, being able to compete with the biggest. In 2021, eBay has 13,000 employees across all sectors. [...]
[...] Nevertheless, despite its strengths and the many opportunities that have helped the group in its development since the beginning of its existence, the weaknesses and threats continue to impact the platform, especially in view of the extent of competition, which is increasing more and more on the Internet. Today, to remain among the leaders in the market for e-commerce and online transactions, eBay must pay special attention to its security system. Indeed, Internet users are vigilant and are very afraid of the theft of their personal data, which can reduce transactions on the site and tarnish the reputation of the platform. [...]
[...] Threats The main threat to eBay is competition. Indeed, to date, the main rivals of the group bear the names of Rakuten, Ali Express, or even Amazon, Cdiscount or Le Bon Coin. Even if the systems differ slightly, the fact remains that these are the sites that are established in 2021 and which are preferred by Internet users. Another threat remains fraud, which is increasing in number despite the site's many references to data security. What prevents buyers the most from consuming on the Internet are these frauds and the fear of having their bank accounts hacked. [...]
[...] Also, eBay's business model is stable, which is a positive for the company. Indeed, today, it is one of the main priorities of society, especially with the health crisis, which has really impacted e-commerce and especially the most famous sites, which have been able to generate higher figures. This crisis generated a higher number of buyers, but overall the segment was on the rise, even before the start of the pandemic. Regardless, in 2020 the platform was able to register 11 million new customers, bringing the total number of active users to 185 million. [...]
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