The Microsoft case
Case study - 19 pages - Economy general
When we talk about tying, it refers to the strategy of a firm that sells two different goods in a consignment. Thus the seller demands that when a consumer buys product A, he must also buy product B. With Windows 95, and especially with Windows 98, Microsoft has tied its Web browser, Internet...
Global Wine Wars: New World, Old Challenges
Case study - 5 pages - Economy general
In order to know if wine is a global or local industry we will assign a score between 1 and 5. (1 means that the assumption is not very accurate and 5 meaning that the assumption is totally accurate.) Globalization factors : •The consumption of wine is now worldwide •Production...
The Tourism sector in Chile: Chilean economy and Implantation of foreign companies
Case study - 8 pages - Economy general
Between 1973 and the early 1990s, Chile underwent a troubled political situation with a dictatorship situation of the government. Logically, the destinations in this situation remain on the sidelines of world tourism. But when the political crisis in Chile had subsided, giving way to democracy...
E-business, three case studies : Spreadshirt, Bigadj.com, Emusic.com
Case study - 8 pages - Economy general
Case 1 - Spreadshirt.net is a new website which allows to create its own shirts, apparels and to personalize a lot of items (mugs, aprons, bags, etc..). It is a German company which received several prizes for its business idea (for instance, the Hewlett Packard Business Innovation Award 2004)....
Management of Starbucks to Enter New Foreign Markets
Case study - 12 pages - Economy general
Starbucks is a company that is already 23 years old, and has been working internationally for 14 years. Starbucks is a Seattle, Washington- based coffee company. It buys, roasts, and sells whole bean coffees and coffee drinks through an international chain of retail outlets. From its beginnings...
Starbucks Coffee in China
Case study - 13 pages - Economy general
Because of the globalization phenomenon, people living in emerging countries have new expectations and needs. That's why big companies are developing their offers on the global scale in order to tempt these potential customers, increase their recognition and gain market shares. However,...
Strategic Analysis of Aer Lingus - low cost airline
Case study - 7 pages - Economy general
This analysis has been made to show the various key points that define Aer Lingus as an organisation, which results in choosing the most adapted strategy when they are in a difficult phase. The airline industry is currently facing the consequences of the global economic crisis, i.e. higher...
The entrance of Swiss Lindt & Sprungli on the Finnish market
Case study - 11 pages - Economy general
Chocolate was imported in Europe in 1494 by Christophe Colomb. It was considered a medicine and then as a sweet. However, this product was used since long time by the Aztec and Mayans to fight against tiredness. In fact, chocolate has been used since V century BC. Thus, this product has become...
Switzerland and globalisation
Case study - 8 pages - Economy general
In the context of our globalisation project, we had to choose a country, present it and show how it deals with this era of globalisation. We chose Switzerland because we thought that it was one of the best examples of globalisation. Effectively, before the phenomenon of globalization as we know...
What are the reasons for the Meetic's success?
Case study - 5 pages - Economy general
We cannot deny that Meetic has been a great success; it is the most popular European online dating service with a turnover of 115 millions euros in 2007. The most used dating website in Europe has as its main competitor is the internationally reputed company, Match.com. The launch of this type of...
E-business : strategies of 3 companies (Ryanair, Tupperware and Warner music group)
Case study - 7 pages - Economy general
E-business permits a new form of business that allows clients to get information and make purchases through the Internet. It is also considered as one of the major advantages that a company can have over its competitors today. During the seminar, we analyzed different cases with different...
E-business, cloud computing
Case study - 6 pages - Economy general
Cloud computing, what does it mean? If we mention it to our relatives, it sounds difficult to figure it out, and nevertheless this is a trend that we can witness in everyday life. The definition is, 'it is a way for the computers to forget the use of hard drives, all applications and data...
Pixmania.com
Case study - 35 pages - Economy general
Our economy is characterized by complex distribution networks on several levels. The Internet makes it possible to reduce this complexity. In the mature markets, the control of the distribution networks and the relations with faithful customers had a great value which often benefited from the...
Can India be called: « The future superpower »?
Case study - 4 pages - Economy general
Nowadays, Western countries are facing the ascendance of new economic rivals, especially the two Asian giants: China and India. India is described as an emerging global power through the eyes of the journalists in the financial press, who emphasize its successful Bollywood movie industry, its...
L'Oreal'case study: Strategy in China
Case study - 20 pages - Economy general
Since its creation in 1909 by a young French chemist called Eugene Schueller, L'Oreal has become one of the most powerful companies in the cosmetic industry. History Eugene Schueller established L'Oreal in 1909. Two years earlier, Mr. Schueller had developed an innovative hair-dye called...
AuchanDrive, E-ZPass and Amadeus cases
Case study - 10 pages - Economy general
The drive-in hypermarket Auchan Drive is a concept which was launched in Leers (north of the France) in 2000. This new service offers the customer the possibility to place an order on the website www.auchandrive.fr (or on a terminal located into the stores), and to pay for it by credit card...
International management: Indian and Chinese markets
Case study - 11 pages - Economy general
This report is for any MNC looking for geographic expansion to expand its international operations, and whether it is worth entering the Chinese or Indian markets. Presently, many companies are looking for new emerging markets to expand their international operations. There are lots of emerging...
Ebay's strategy in China: alliance or acquisition
Case study - 5 pages - Economy general
When we talk about business, especially e-business and major firms which are well established in this sector, we mostly end up talking about American companies, because most people consider America as ‘the land of opportunity'. I definitely agree with this, because majority of the well...
Impact of the economic boom on Irish society (2006)
Case study - 16 pages - Economy general
"To be Irish in 2006 is to be living through an unprecedented social experiment" (Holmquist 2006). This statement exemplifies the Irish economic performance in the 1990s. It puts an end to the years of high spending and taxes, an increasing inflation, low growth and soaring unemployment. Since...
Importing french wine to India
Case study - 7 pages - Economy general
Our wine house was created in 1986 and our first production was in 1988. Since then, we benefit from a great success, thanks to our bio-dynamical production process. The production process is carried out in a most traditional way. What we like is sincerity, personal sense of expression and...
Setting up a business in Bolivia
Case study - 14 pages - Economy general
Bolivia is a Republic. The seat of government is in La Paz, although the legal capital and also the seat of justice are located in Sucre. The country is separated in 9 administrative divisions: Chuquisaca, Cochabamba, Beni, La Paz, Oruro, Pando, Potosi, Santa Cruz and Tarija. Bolivia gained its...
AnimeHA, Full Tilt Poker and Alienware: case study of three successfull e-businesses
Case study - 7 pages - Economy general
Nowadays, launching a successful e-business requires several conditions to be fulfilled. We must have knowledge of the current elements that are part of e-business, such as the different existing business models. We also have to be aware of the numerous applications provided by the Internet...
E business : Zara
Case study - 9 pages - Economy general
The market of Ready-to-wear has its origin in the 60s and it has created a revolution in the textile industry. Since the 70s, it has shown talent in Italian, English, Chinese and American clothing, and the 70s was also the beginning of internationalization of fashion. In our current society,...
At the heart of the Lyon Silk market: Stakes and challenges of international prospects
Case study - 29 pages - Economy general
Our initiative cleary describe the historic interweavings between our city of Lyon and the international market of the silk. The story of the silk begins dates back to the Chinese tradition in XVIIth century BC and continues with three millenniums of exclusivity in the course of which China...
Doing business in China : Danone-Wahaha joint venture
Case study - 6 pages - Economy general
1919: “DANONE” was founded by Isaac Carasso in Barcelona (Spain) as a small factory producing yoghurt. “DANONE” is a Catalan diminutive of the name of his first son, Daniel. - 1929: The first factory was built in France, but during World War II, Daniel Carasso moved the...
Online clothes renting business: « Des Marques et Vous »
Case study - 25 pages - Economy general
'Des Marques et Vous' or ‘Brands and You' is the name of the new company we plan to set up. This name is in French and implies two meanings; it means 'people and their attachment to the brands' and 'being different from the other brands'. This company's name is...
Alibaba business values
Case study - 10 pages - Economy general
On the 6th of last November, one week after its introduction, the Alibaba stockmarket was quoted for the first time: it acquired 190% of its introduction price . Other than being a testimony that both China and the internet have a habit of going to the heads of investors, Alibaba was created...
Group Renault in the Russian Market
Case study - 42 pages - Economy general
Solid and ambitious, the Renault Commitment 2009 plan, revealed by Carlos Ghosn on February 2006, mobilizes the entire company around three strong key commitments: quality (position New Laguna among the Top 3 models in its segment, in terms of product and service quality), profitability (achieve...
Study on Moroccan Labour law, Labour Resources and Costs
Case study - 19 pages - Economy general
Morocco has created a favorable environment for investors as the result of an extensive program designed to attract business to the country. Multinational corporations that have invested in Morocco benefited from those competitive advantages on several fronts. This study gives detailed...
Procter and Gamble Japan: the SK 2 Globalization Project
Case study - 13 pages - Economy general
Procter and Gamble have been operating internationally for decades. Number of countries in which P&G has been operating over years As we can see, there had been brisk development during the ‘50s and the ‘60s. Then, the internationalization process stagnated during the ‘70s. A...
