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Case studies in economy general 31 to 60

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29 Sep 2010
doc

Starbucks Coffee in China

Case study - 13 pages - Economy general

Because of the globalization phenomenon, people living in emerging countries have new expectations and needs. That's why big companies are developing their offers on the global scale in order to tempt these potential customers, increase their recognition and gain market shares. However,...

29 Sep 2010
doc

Strategic Analysis of Aer Lingus - low cost airline

Case study - 7 pages - Economy general

This analysis has been made to show the various key points that define Aer Lingus as an organisation, which results in choosing the most adapted strategy when they are in a difficult phase. The airline industry is currently facing the consequences of the global economic crisis,...

29 Sep 2010
doc

The entrance of Swiss Lindt & Sprungli on the Finnish market

Case study - 11 pages - Economy general

Chocolate was imported in Europe in 1494 by Christophe Colomb. It was considered a medicine and then as a sweet. However, this product was used since long time by the Aztec and Mayans to fight against tiredness. In fact, chocolate has been used since V century BC. Thus, this product has...

29 Sep 2010
doc

Switzerland and globalisation

Case study - 8 pages - Economy general

In the context of our globalisation project, we had to choose a country, present it and show how it deals with this era of globalisation. We chose Switzerland because we thought that it was one of the best examples of globalisation. Effectively, before the phenomenon of globalization as we know...

29 Sep 2010
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What are the reasons for the Meetic's success?

Case study - 5 pages - Economy general

We cannot deny that Meetic has been a great success; it is the most popular European online dating service with a turnover of 115 millions euros in 2007. The most used dating website in Europe has as its main competitor is the internationally reputed company, Match.com. The launch of this type of...

29 Sep 2010
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E-business : strategies of 3 companies (Ryanair, Tupperware and Warner music group)

Case study - 7 pages - Economy general

E-business permits a new form of business that allows clients to get information and make purchases through the Internet. It is also considered as one of the major advantages that a company can have over its competitors today. During the seminar, we analyzed different cases with different...

29 Sep 2010
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E-business, cloud computing

Case study - 6 pages - Economy general

Cloud computing, what does it mean? If we mention it to our relatives, it sounds difficult to figure it out, and nevertheless this is a trend that we can witness in everyday life. The definition is, 'it is a way for the computers to forget the use of hard drives, all applications and data...

29 Sep 2010
doc

Pixmania.com

Case study - 35 pages - Economy general

Our economy is characterized by complex distribution networks on several levels. The Internet makes it possible to reduce this complexity. In the mature markets, the control of the distribution networks and the relations with faithful customers had a great value which often benefited from the...

29 Sep 2010
doc

Can India be called: « The future superpower »?

Case study - 4 pages - Economy general

Nowadays, Western countries are facing the ascendance of new economic rivals, especially the two Asian giants: China and India. India is described as an emerging global power through the eyes of the journalists in the financial press, who emphasize its successful Bollywood movie industry, its...

29 Sep 2010
pdf

L'Oreal'case study: Strategy in China

Case study - 20 pages - Economy general

Since its creation in 1909 by a young French chemist called Eugene Schueller, L'Oreal has become one of the most powerful companies in the cosmetic industry. History Eugene Schueller established L'Oreal in 1909. Two years earlier, Mr. Schueller had developed an innovative...

29 Sep 2010
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AuchanDrive, E-ZPass and Amadeus cases

Case study - 10 pages - Economy general

The drive-in hypermarket Auchan Drive is a concept which was launched in Leers (north of the France) in 2000. This new service offers the customer the possibility to place an order on the website www.auchandrive.fr (or on a terminal located into the stores), and to pay for it by credit card...

29 Sep 2010
doc

International management: Indian and Chinese markets

Case study - 11 pages - Economy general

This report is for any MNC looking for geographic expansion to expand its international operations, and whether it is worth entering the Chinese or Indian markets. Presently, many companies are looking for new emerging markets to expand their international operations. There are lots of...

29 Sep 2010
doc

Ebay's strategy in China: alliance or acquisition

Case study - 5 pages - Economy general

When we talk about business, especially e-business and major firms which are well established in this sector, we mostly end up talking about American companies, because most people consider America as ‘the land of opportunity'. I definitely agree with this, because majority of the well...

29 Sep 2010
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Impact of the economic boom on Irish society (2006)

Case study - 16 pages - Economy general

"To be Irish in 2006 is to be living through an unprecedented social experiment" (Holmquist 2006). This statement exemplifies the Irish economic performance in the 1990s. It puts an end to the years of high spending and taxes, an increasing inflation, low growth and soaring unemployment. Since...

29 Sep 2010
doc

Importing french wine to India

Case study - 7 pages - Economy general

Our wine house was created in 1986 and our first production was in 1988. Since then, we benefit from a great success, thanks to our bio-dynamical production process. The production process is carried out in a most traditional way. What we like is sincerity, personal sense of expression and...

29 Sep 2010
doc

Setting up a business in Bolivia

Case study - 14 pages - Economy general

Bolivia is a Republic. The seat of government is in La Paz, although the legal capital and also the seat of justice are located in Sucre. The country is separated in 9 administrative divisions: Chuquisaca, Cochabamba, Beni, La Paz, Oruro, Pando, Potosi, Santa Cruz and Tarija. ...

29 Sep 2010
doc

AnimeHA, Full Tilt Poker and Alienware: case study of three successfull e-businesses

Case study - 7 pages - Economy general

Nowadays, launching a successful e-business requires several conditions to be fulfilled. We must have knowledge of the current elements that are part of e-business, such as the different existing business models. We also have to be aware of the numerous applications provided by the Internet...

29 Sep 2010
doc

E business : Zara

Case study - 9 pages - Economy general

The market of Ready-to-wear has its origin in the 60s and it has created a revolution in the textile industry. Since the 70s, it has shown talent in Italian, English, Chinese and American clothing, and the 70s was also the beginning of internationalization of fashion. In our current society,...

29 Sep 2010
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At the heart of the Lyon Silk market: Stakes and challenges of international prospects

Case study - 29 pages - Economy general

Our initiative cleary describe the historic interweavings between our city of Lyon and the international market of the silk. The story of the silk begins dates back to the Chinese tradition in XVIIth century BC and continues with three millenniums of exclusivity in the course of which China...

29 Sep 2010
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Doing business in China : Danone-Wahaha joint venture

Case study - 6 pages - Economy general

1919: “DANONE” was founded by Isaac Carasso in Barcelona (Spain) as a small factory producing yoghurt. “DANONE” is a Catalan diminutive of the name of his first son, Daniel. - 1929: The first factory was built in France, but during World War II, Daniel Carasso moved the...

29 Sep 2010
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Online clothes renting business: « Des Marques et Vous »

Case study - 25 pages - Economy general

'Des Marques et Vous' or ‘Brands and You' is the name of the new company we plan to set up. This name is in French and implies two meanings; it means 'people and their attachment to the brands' and 'being different from the other brands'. This company's name...

29 Sep 2010
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Alibaba business values

Case study - 10 pages - Economy general

On the 6th of last November, one week after its introduction, the Alibaba stockmarket was quoted for the first time: it acquired 190% of its introduction price . Other than being a testimony that both China and the internet have a habit of going to the heads of investors,...

29 Sep 2010
doc

Group Renault in the Russian Market

Case study - 42 pages - Economy general

Solid and ambitious, the Renault Commitment 2009 plan, revealed by Carlos Ghosn on February 2006, mobilizes the entire company around three strong key commitments: quality (position New Laguna among the Top 3 models in its segment, in terms of product and service quality), profitability (achieve...

29 Sep 2010
pdf

Study on Moroccan Labour law, Labour Resources and Costs

Case study - 19 pages - Economy general

Morocco has created a favorable environment for investors as the result of an extensive program designed to attract business to the country. Multinational corporations that have invested in Morocco benefited from those competitive advantages on several fronts. This study gives detailed...

29 Sep 2010
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Procter and Gamble Japan: the SK 2 Globalization Project

Case study - 13 pages - Economy general

Procter and Gamble have been operating internationally for decades. Number of countries in which P&G has been operating over years As we can see, there had been brisk development during the ‘50s and the ‘60s. Then, the internationalization process stagnated...

29 Sep 2010
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McDonald's in India: a glocal strategy

Case study - 12 pages - Economy general

India is an assimilation of several ethnic groups. Its geographic origin, language, religion, dress, food, habits differ from one state to another. There are 22 different languages that are recognized, and there are hundreds of dialects. Nonetheless, people have the same temperament all over the...

29 Sep 2010
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Schneider-Legrand merger: was Bruxelles "Wrong or Right"to block the merger?

Case study - 5 pages - Economy general

This document will answer the following questions: Why did the European Commission decide to block the French merger? What was the opinion of Henri Lachmann (the CEO of Schneider Electric) about the veto? Is it usual to meet with this kind of refusal in Europe? What are the arguments against...

29 Sep 2010
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Analysis of the opportunities for a MNC to expand its international operations on Chinese and Indian markets

Case study - 12 pages - Economy general

With the biggest two populations of the world, China (1.3 billion inhabitants) and India (1.1 billion inhabitants) became two major participants in the global economy. With the late evolution of their populations, China and India have evolved as the two most important emerging markets and they...

29 Sep 2010
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Case study Schneider-LeGrand Merger

Case study - 14 pages - Economy general

Beginning with a certain turnover, the EU merger rules are to be applied to cross-border concentrations, irrespective of the size of the company or area of their activity. A pre-merger notification to the European Commission is obligatory. Most cases are closed by the completion of the phase I,...

29 Sep 2010
pdf

Denmark: National Plan for Tourism

Case study - 18 pages - Economy general

The Kingdom of Denmark, commonly known as Denmark, is a country located in the Scandinavian region of Northern Europe. It is the smallest and the southernmost among the Nordic countries. Greenland and the Faroe Islands are autonomous provinces of the Kingdom which are governed by domestic rules....