'Des Marques et Vous' or ‘Brands and You' is the name of the new company we plan to set up. This name is in French and implies two meanings; it means 'people and their attachment to the brands' and 'being different from the other brands'.
This company's name is totally in correlation with the new concept we plan to launch. As a matter of fact, the aim is to set up an online company in the rental business of luxury dresses for a one night event. This new firm will be first located in Paris, the French capital, as this is where private events necessitating the need for luxury clothing are more frequent.
After having analyzed the clothing market and the trends of the customers, we have defined a gap which seems profitable. The clothing market in France is saturating which explains the opportunity for this new concept to rewrite the trend of consumption in a different way. Moreover, we have noticed the importance for people to feel different from each other by wearing branded clothes. People are becoming increasingly fixated regarding the luxury business and are keen to partake of luxurious clothing. However, everybody cannot afford to pay for it. This is the reason why our concept is original and has a great chance of being successful. Indeed, this will satisfy this new demand giving them the opportunity to wear haute-couture dresses, even if it is for one night.
Furthermore, in order to strengthen our beliefs, we have conducted a questionnaire. It shows us that a large part of the women population is ready to pay between 50 euros and 150 euros for renting a luxury dress for a one night event.
In this business plan, you will be able to see all the different steps and analyses we carried out to make our project a success. This includes the description of our future company, a detailed market analysis, the business strategies and finally the financial analysis.
[...] Link DSN ODBC Mdac 2.7 (Dotnet) Database Mysql Ver 4 et 5 25 PhpMyadmin Technical support Gold Plan Support by free and un limited phone Email support in 36 hours maxi Guarantie Support en 12h maxi 7j/7 Tariffs Gold Plan Price in Euros 49.99 [http://www.hebergeur-discount.com/hebergement-2.php?form=gold] Appendix VIII: Resume XXXXX 25 years old Les Roussettes Driving Licence 34160 Saint Genies des Mourgues France Mobile : + PROFESIONALS EXPERIENCES Sept-June 2005/2006: Commercial, administrative and relation press assistant in the company of luxury shoes Maloles. [...]
[...] Despite a totally innovative concept, we have one direct competitor which is renting luxury brand handbags through the internet. However, our strength is that it is possible to rent all packages, from the dress to the jewellery. As we are in the clothing market, competition is tough (see Appendix III) - E–business (www.vente-privee.com, www.ebay.com): They sell branded clothes for minimum price. - Luxury shops and boutiques (Gucci) - Regular retailers (Naf Naf, Morgan): their prices are cheap and people prefer to buy a dress rather than rent it. [...]
[...] To fix our prices, we have researched a lot: - Cleaning costs - Clothes (dresses, shoes and accessories) costs. We have referenced the price of each designer. And according to this, our final rental price is 18% of the designer price and we have added the cleaning price (except for jewellery). Prices are all referenced in the following table. RENTAL PRICE jewelry) DRESSES DKNY DRESSES NINA RICCI Site selection and location: We will locate the office in a wealthy district of Paris next to luxury hotels. [...]
[...] How much do you spend on clothes each year? About 50% of people spend between 500 and 800 euros per year. But only 33% spend less than 500 euros Are you interested in the luxury industry? 58% of people are interested in the luxury industry. It means that more than half of the population interviewed is interested in luxury clothes. PART INTERNET INTEREST 3. Do you buy through the internet? 48% of the interviewed persons often buy through the internet and 40% sometimes buy online. [...]
[...] The price for a full cleaning of such clothes will be about per dress (www.monpressing.com). Moreover, the PAYPAL system is the easiest way to pay and receive payments. It secures the payment transactions of our customers. Setting up this service will be free and will only cost of the transaction amount plus 0.25 euros. This system will receive payments and also the deposits. DATA RESEARCH PRIMARY DATA SECONDARY DATA Questionnaire INSEE FEVAD Consomag Institut national de la Consommation Government website 9 IV) Strategies Products and services Products: To develop our project, the products we will offer will be fashionable women clothes and accessories, for events like official receptions and weddings. [...]
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