PEST analysis, Dubai, Nissan Company, United Arab Emirates, Saudi Arabia
Dubai is one of the seven semi-autonomous states forming the United Arab Emirates (UAE) and it is particularly renowned for economic activities that have seen the residents' spending power increase. The strong economy in Dubai and the affluence in adjacent emirates and nations such as Saudi Arabia attracted the Japanese car manufacturer, Nissan Motor Co. Ltd., to set up a regional headquarters of the company in Dubai.
[...] The strategic advantages provided by the business enhancing economic provisions offer the Nissan Company a chance to grow and undertake profitable business. Social and Cultural Factors The social setting in the Dubai is very ideal for a company that deals in motor vehicles in terms of sales and establishment of strategic partnerships. People in the country lead a high quality life that is characterized by excellent infrastructure, including good roads. The affluence of the residents makes them able to purchase cars not just as a necessity but as presents. [...]
[...] Ltd., to set up a regional headquarters of the company in Dubai. The Nissan affiliate office in Dubai is known as Nissan Middle East FZ. The office is a training center for undertaking Nissan service activities and customer care. Notably, many people in the Dubai, the other emirates and beyond drive Nissan cars. With Dubai being the centre, the UAE federation boasts being the third largest player in the export and re-export business after Hong Kong and Singapore (Dubai Smart Government, 2015). [...]
[...] Dubai economy. Retrieved from http://www.dubai.ae/en/aboutdubai/Pages/DubaiEconomy.aspx UAE Interact. (n.d.). Political system. [...]
[...] This leader traditionally comes from the most powerful tribe. Being a semi autonomous part of the UAE, it is granted powers to run its own economy free from interference of the federal government. Remarkably, the leadership in the entire UAE is paternalistic in that seven rulers from the emirates, who form the Supreme Council, elect a president from themselves and they hold the executive and legislative powers. Nonetheless, the political system combines traditional and modern aspects, with the decentralization of power and the participation of citizens in electing the Federal National Council members proving the latter aspect (UAE Interact, n.d.). [...]
[...] With the enabling political and legal framework in place, Nissan Motor Company has the challenge of exploiting the goodwill to increase its operations. Economic Factors The economy of Dubai has been growing very fast due to strategic decisions made by the government. The country enjoys monetary and financial stability and it has a vibrant capital market. The government has consistently advanced business friendly, liberal economic plans like the protection of intellectual property rights. Moreover, the nation enjoys harmonious industrial relationship with local and foreign investors. [...]
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