A franchise gives the right to the franchisee to operate a business as if it were part of a chain of other stores, while it is owned individually. The advantages to the franchiser are a fast and well controlled distribution of his product, the fact that he does not have to care for constructing and operating its own outlet, a bigger amount of capital for the expansion of production and for advertising, the maintenance of product and quality standards, and a motivated work force of franchisees.
[...] The primary market presents some companies who need money and who decide to go public and who issue stocks and some investors who can buy some of them on the same market. The issuing companies are assisted by be investment banking firm that help them selling new issues of stocks and doing their forecast. Then the stocks go through stockbroker who buys and sells shares and other securities through market on behalf of investors. And finally the stocks are bought by an investing public. [...]
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