Franchise, primary market" and "secondary markets"
Essay - 1 pages - Economy general
A franchise gives the right to the franchisee to operate a business as if it were part of a chain of other stores, while it is owned individually. The advantages to the franchiser are a fast and well controlled distribution of his product, the fact that he does not have to care for constructing...
What are the reasons for the Meetic's success?
Case study - 5 pages - Economy general
We cannot deny that Meetic has been a great success; it is the most popular European online dating service with a turnover of 115 millions euros in 2007. The most used dating website in Europe has as its main competitor is the internationally reputed company, Match.com. The launch of this type of...
E-business : strategies of 3 companies (Ryanair, Tupperware and Warner music group)
Case study - 7 pages - Economy general
E-business permits a new form of business that allows clients to get information and make purchases through the Internet. It is also considered as one of the major advantages that a company can have over its competitors today. During the seminar, we analyzed different cases with different...
E-business, cloud computing
Case study - 6 pages - Economy general
Cloud computing, what does it mean? If we mention it to our relatives, it sounds difficult to figure it out, and nevertheless this is a trend that we can witness in everyday life. The definition is, 'it is a way for the computers to forget the use of hard drives, all applications and data...
Economic globalization: the return of territory in the economic area
Essay - 4 pages - Economy general
The return of the territory is highlighted by some economists who highlight certain areas of the economic structure today (metropolitan cities). The major economic centers are organized around specific areas: the new spatialization of economic polarization is the activities around major...
Pixmania.com
Case study - 35 pages - Economy general
Our economy is characterized by complex distribution networks on several levels. The Internet makes it possible to reduce this complexity. In the mature markets, the control of the distribution networks and the relations with faithful customers had a great value which often benefited from the...
The economic policies of the ghetto
Essay - 5 pages - Economy general
Ghetto poverty is still the problem of 7 million of people, among the 30 million poor in the United States. It is a pressing issue, above all when we take into account media coverage that is given to these areas of social and spatial segregation. A mistake would be to consider only Black ghetto...
Asian business environment : A market survey of wine in China
Market study - 5 pages - Economy general
The idea of choosing this particular market for our study is of course mainly due to the long history and passion for Wine in France. As a matter of fact, we wanted to have a better understanding of the Wine Market in China so as to study the opportunity of creating a Business there. Through this...
Can India be called: « The future superpower »?
Case study - 4 pages - Economy general
Nowadays, Western countries are facing the ascendance of new economic rivals, especially the two Asian giants: China and India. India is described as an emerging global power through the eyes of the journalists in the financial press, who emphasize its successful Bollywood movie industry, its...
L'Oreal'case study: Strategy in China
Case study - 20 pages - Economy general
Since its creation in 1909 by a young French chemist called Eugene Schueller, L'Oreal has become one of the most powerful companies in the cosmetic industry. History Eugene Schueller established L'Oreal in 1909. Two years earlier, Mr. Schueller had developed an innovative hair-dye called...
AuchanDrive, E-ZPass and Amadeus cases
Case study - 10 pages - Economy general
The drive-in hypermarket Auchan Drive is a concept which was launched in Leers (north of the France) in 2000. This new service offers the customer the possibility to place an order on the website www.auchandrive.fr (or on a terminal located into the stores), and to pay for it by credit card...
Economic analysis of France
Essay - 14 pages - Economy general
Number of inhabitants: 64,350,759 people (on 1st January 2009), that is to say around 1 % of the global population. The population of France is growing. The demographic growth rate in France is of 0.574 % per year. The number of births is quite high in France. Indeed, there were 801,000 live...
International management: Indian and Chinese markets
Case study - 11 pages - Economy general
This report is for any MNC looking for geographic expansion to expand its international operations, and whether it is worth entering the Chinese or Indian markets. Presently, many companies are looking for new emerging markets to expand their international operations. There are lots of emerging...
Eleven years after the Asian crisis, what are the policy lessons?
Essay - 4 pages - Economy general
Year 2008 is remembered, in History books, as the year of a major economic crisis throughout the world. As most papers put it mentioning as, The worst since the great depression. But as the world suddenly pays attention to its economic system and its (present) prominent imperfections,...
Invest in China
Essay - 3 pages - Economy general
In the last three decades, China has known a fundamental shift. Indeed, China turned its socialist planned economy into a market economy. The government, through a lot of reforms, is gradually opening its doors to the free market. The entry of China in the WTO in 2001 has forced the government to...
The Pro's and Con's of Globalization
Essay - 4 pages - Economy general
Globalization gives companies access to new markets, thus facilitating a process wherein one can choose to produce, buy resources or sell in different countries according to their specific attributes. Multinational company outsourcing creates jobs in countries where the wages are lower compared...
Objectives and Importance of the WTO to Open and Develop New Commercial Markets
Essay - 15 pages - Economy general
The World Trade Organization (WTO) is an international organization which governs the rules of international trade between countries. Today, new markets are appearing thanks to developing countries, who also want to take part in free trade. Therefore, it is important to know how the WTO will...
Ebay's strategy in China: alliance or acquisition
Case study - 5 pages - Economy general
When we talk about business, especially e-business and major firms which are well established in this sector, we mostly end up talking about American companies, because most people consider America as the land of opportunity'. I definitely agree with this, because majority of the well...
How to Negotiate With Chinese People?
Essay - 5 pages - Economy general
Thanks to the China's rapid development, French businessmen are more and more interested in importation to the country. It could thus be an advantage to set up subsidiaries in China. Though, French people are generally considered reliable by Chinese people, they still need to adapt themselves to...
Report for investments in Russia
Market study - 20 pages - Economy general
Dear investors, This report will provide you with factual information on the importance of investing in the Telecommunications industry in Russia. Since 2006, the direct investments in Russia from external countries have increased a lot. It demonstrates that it is a strategic market in which the...
Impact of the economic boom on Irish society (2006)
Case study - 16 pages - Economy general
"To be Irish in 2006 is to be living through an unprecedented social experiment" (Holmquist 2006). This statement exemplifies the Irish economic performance in the 1990s. It puts an end to the years of high spending and taxes, an increasing inflation, low growth and soaring unemployment. Since...
Importing french wine to India
Case study - 7 pages - Economy general
Our wine house was created in 1986 and our first production was in 1988. Since then, we benefit from a great success, thanks to our bio-dynamical production process. The production process is carried out in a most traditional way. What we like is sincerity, personal sense of expression and...
China as an innovator, not just an imitator
Essay - 5 pages - Economy general
A large number of patents are granted to China in various fields (green energy, space program, 3G mobiles?) underlining the fact that the country that invented paper, gunpowder and the compass many years ago is making a come-back among the international technology inventors. China has many...
Setting up a business in Bolivia
Case study - 14 pages - Economy general
Bolivia is a Republic. The seat of government is in La Paz, although the legal capital and also the seat of justice are located in Sucre. The country is separated in 9 administrative divisions: Chuquisaca, Cochabamba, Beni, La Paz, Oruro, Pando, Potosi, Santa Cruz and Tarija. Bolivia gained its...
AnimeHA, Full Tilt Poker and Alienware: case study of three successfull e-businesses
Case study - 7 pages - Economy general
Nowadays, launching a successful e-business requires several conditions to be fulfilled. We must have knowledge of the current elements that are part of e-business, such as the different existing business models. We also have to be aware of the numerous applications provided by the Internet...
E business : Zara
Case study - 9 pages - Economy general
The market of Ready-to-wear has its origin in the 60s and it has created a revolution in the textile industry. Since the 70s, it has shown talent in Italian, English, Chinese and American clothing, and the 70s was also the beginning of internationalization of fashion. In our current society,...
The gender gap in the ownership and control of property is the single most critical contributor to the gender gap in economic well-being, social status, and empowerment'
Essay - 6 pages - Economy general
Before the 1970s, women were practically invisible: they were relegated to the family and the domestic world. However since the middle of this same decade, the gender issue has become an increasingly theme within the development concern. Globalization not only affects men but women as well,...
Globalization is a positive force that uniformly bolsters the economic prospects of countries and societies around the globe. Do you agree or disagree?
Essay - 3 pages - Economy general
"Another world is possible". This sentence, popularized for the first time during the demonstrations in the Doha Round, aims at denouncing the rising inequalities within countries, and considers the kind of globalization currently implemented being responsible for the prevailing situation....
Inequality vs poverty
Essay - 2 pages - Economy general
For this discussion paper, I would like to focus mostly on Feldstein's argument of tackling poverty instead of inequality and why this is a dangerous perspective. To begin with, Feldstein's argument concerning the Pareto principle refers to the economic concept of Pareto superiority,...
The New Labour and the Welfare State
Essay - 2 pages - Economy general
Firstly let us analyze the approaches the New Labor has chosen through a different ideological and pragmatic frame than earlier Labor governments when it comes to welfare provision and public policies. In this context, the New Labor has followed the Thatcherite tradition in working towards what...