MARKETING: A social and managerial process where by individuals and groups obtains what they need and want through creating and exchanging products and value with others.
MARKETING CONCEPT: The marketing management philosophy holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively than competitors do.
4P'S: The marketing mix is the sole vehicle for creating and delivering customer value. It can be easily seen that all activities and programs, which a market of design And carries out in his effort at winning customers , relate to one or the other four elements- product, place, promotion, price.
RETAILER: Business sales come primarily from retailing. Although most retailing is done in retail stores, in recent years non store retailing has been growing much faster than has store retailing. Non store retailing includes selling to final consumers through direct mail, catalogues, telephone, home TV shopping shows, home and office parties, door to door contact, vending machines and other direct retailing approaches.
[...] The market study acts as source of information that, where the retailers taste to preferences, their degree of satisfaction and awareness of customers. This study is helpful tin focusing light on retailers' preferences of milk/milk products, their satisfaction of brand & attributes. The market companies must know the satisfactory level of retailers. This helps to know the retailers perception regarding sales volume, time (when the product is reached to his shop) and regarding about the quality of packing and consuming the sales commission. [...]
[...] Hence we can asses that of retailers are Not Responded for giving suggestions. Suggestions CHAPTER IV FINDINGS The Retailers who are selling only one Brand is 46%. Through Dealers or Agents of the Retailers are purchasing Milk. The convenient time for 50% of Retailers receving milk is 5 6 AM. By Selling Priya Milk of the Retailers are earning more Margins. Almost 50% of the Retailers are selling Liters per day. The availability of Priya Milk at anytime in a retail Outlet voted by 64% of Respondents. [...]
[...] RETAILERS PERCEPTION TOPIC AND SIGNIFICANCE: The behavior of retailers at the market place depends on what he “thinks and as a reality” or on his perception and knowledge about the world around him. This retailers perception is based on sensation from the outside world which in turn may be influenced by past experience or learning expectation, fantasies believes values personality etc. for having better understanding of buying behavior of individual marketers must examine the importance of perception . A particular issue is discussed among three participants' women of three different generations. [...]
[...] For ascertaining the study retailers are selected from Karimnagar district. The technique of sampling adopted is area sampling and convenient sampling. CONVENIENCE SAMPLING: The entire group form which sample in chosen this data is connected from various retailers. The sample population consisted of the people from various types of outlets. AREA COVERAGE: Respondents have been interviewed at various places of Karimnagar district. The areas are Bhagyanagar, Vidyanagar, Ashoknagar, Subashnagar, Kothirampur, Housing board colony etc. in Karimnagar town. RESEARCH INSTRUMENTS: The detailed and structured Questionnaire was found to get the response from respondents. [...]
[...] It has helped the farmers& milk producers in getting loans for the purchase of cattle. Feed is made available for the cattle at a subsided price & the milk producer gets the bet price for his milk. PRODUCT PROFILE MILK PROCESSING: Pasteurization: The milk is heated up to at least 72°c for 15 sec in approved & properly operated equipment & immediately cooled to or below. The object is to render milk safe for human consumption by 100% elimination of pathogenic micro organisms and to improve the keeping quality of milk. [...]
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