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Surveillance, accumulation of capital and exploitation on social media

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  1. New technologies have changed the way people communicate and see each other
  2. I should notice that in order to understand the concept of surveillance better it is necessary to look closer to the panoptical surveillance
  3. Therefore, there are still very different opinions regarding the necessity of surveillance
  4. There are many different methods of surveillance and it is impossible to proclaim them all as either good or bad at once
  5. Farinosi (2011) claims that with the emergence of social platforms, there is a blurring line between who is the observer and who is being observed
  6. Earlier personal information was mostly unavailable while now it is fully accessible to companies and government not mentioning common users
  7. Moreover, Farinosi claims that in today's world of virtual reality only total visibility is a permanent concept
  8. The studies made by Farinosi (2011) and Netchitailova (2012) demonstrate how Facebook users think about their privacy on social networks and what are the disadvantages and advantages of surveillance
  9. There are more downsides in the corporate surveillance than benefits
  10. The second downside of corporate surveillance is that it can be used for discipline and power
  11. The capitalism is built on consumption, and social media that is so intimate with its users by knowing their interests and hobbies helps to promote consumption in capitalist society
  12. The third downside of surveillance caused by lateral surveillance or when one user of social networks can observe activities and actions of other user
  13. Despite that surveillance most of the time seen as negative there is a positive side of it
  14. Surveillance is a multidimensional aspect and controls different parts of the overall population in its management of the capitalism states
  15. Capitalist is commonly referred to when one looks to define a given economy and how the market and other economic factors are controlled
  16. Political power is said to be a powerful tool in a capitalist state and a level of control is derived from this area
  17. However, the political and economic capitalist state should heavily be criticized since it is seen as a form of control that relies on the surveillance to come up with different manipulative methods
  18. In this paragraph I want to address some alternative ways to fight against surveillance on social media
  19. Therefore, the question of surveillance is one of the most important in today`s reality where Internet technology has occupied the central place in the lives of adults and children

New technologies have changed the way people communicate and see each other: we all became the objects of surveillance voluntarily and non-voluntarily. Social networks, closed-circuit television (CCTV) in supermarkets and in railway stations, marketing agencies ? all these are slowly turning our lives into constant reality shows. The new media and social networks transformed electronic technologies and social platforms from the sources of providing communication and bonding people together to the source that collects information about its user's and make profit from it. Thus, each advantage, as the possibility to achieve all the information with incredible speed, is always balanced with some disadvantage, such as general surveillance, especially if it concerns technology.

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