Ethical consumerism concept, Google Inc, Google company, consumerism
Different companies believe in giving the best products to their consumers through enhancing and promoting their brand in the market. One of the ways that is becoming more popular is Ethical Consumerism where the companies believe that the consumers will take more of their products on the basis of the company setting the highest level of ethical standards. Companies reports as well as their manifesto and different techniques that they are employing are becoming more popularized in the present results as they look to gain credit from their set standards and varied ethical contributions that they look to enhance.
[...] This is however not an exact science and some of the people may be influenced by the standards while other may not. This raises a lot of questions on the viability of the method and how it can be improved. However the main strength of the method as a marketing tool is on the marketing plan and how well the company highlights the different models and standards that they have set. Different companies have different marketing strategies for their products so as to ensure that it reaches out to as many people as possible (Gunkel p81). [...]
[...] J Coffee activism and the politics of fair trade and ethical consumption in the global North: Political consumerism and cultural citizenship. Basingstoke: Palgrave Macmillan. Pateman, N. (2014). Google: The World's Most Ethical Company? - Inbound. Retrieved from https://inbound.co.uk/blog/google-worlds-ethical- company/ Appendix 1. What is your best product in the computer services and software products 2. [...]
[...] What is your preferred method of accessing information about a company? 3. Are you influenced by the ethical standards of a company? Yes No 4. What are the ethical standards that have made you make your choice 5. What are the ethical standards against other companies that have made you go against the other companies? 6. What do you want to see your chosen company improve in terms of the ethical standards in future? [...]
[...] Recommendations One of the recommendations is that a company should market the ethical considerations and aspects that it has invested in to ensure that the consumers can gain access to it Secondly there is a need to ensure that the company conducts a survey on the consumers that it most likely looks to establish its control on There is a need to ensure that the company invests in the best procedures and policies that are aimed at drawing support for the product and also ensuring that the consumers are more drawn to the product as a moral obligation Investing in looking for inventive and better methods that can help in enhancing the level ethical obligation is maintained is also important for the company Additionally there is a need to involve the consumers, community members, and the employees in the company when drafting the best ethical methods for the company Bibliography Aveda Case Study: Adapting to the Changing Developments in Ethical Consumerism Paul # 4056: Datamonitor Plc. Datamonitor (Firm) Aveda case study: Adapting to the changing developments in ethical consumerism. London: Datamonitor. Devinney, T. M., Auger, P., & Eckhardt, G. M The myth of the ethical consumer. Cambridge: Cambridge University Press. [...]
[...] However among its main objects is the company's dedication to the environment and its different methods that the company uses to encourage a green environment. The company has identified the environmental degradation problem that has ravaged the earth and therefore it is looking for different measures that can be used to ensure sustainability in the environmental resources and ensuring that they have conserved it significantly (Deviney et al pg105). Google has invested in a lot of projects that are meant to improve and conserve the environment. [...]
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