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21 Apr 2023

Advertising, Sales Promotion and Retailing

Course material - 6 pages - Communication

Sales promotion is an essential feature of modern business. It consists of all the activities used by firms to maintain and increase their sales. If companies want to be successful, then they must make potential customers aware of what they sell. Also, they must provide reasons for customers to...

04 Jul 2022

Business report: H** M** France - press agency, advertising

Internship report - 15 pages - Medias&communication marketing

The H** company in which I am doing my internship is a very complex company that deserves a lot of explanation in order to understand all the workings of the company. Indeed, the organization is international, the group is quoted on the "Stock Exchange" and has a very heavy weight in the...

07 Nov 2022

International Advertising

Case study - 6 pages - International marketing

According to Assael (1987), culture refers to the set of norms, beliefs and habits acquired in a social environment and which determine the patterns of behavior common to all individuals. It includes rituals, heroes, values, religion, language, history and education of a given human community....

14 Apr 2021

Advertising & media planning for NOKIA C3 in India

Case study - 27 pages - International marketing

STRENGHTS - Leader in the Indian market - The largest distribution network - Wide portfolio: from « made for India » to innovative product - First mobile with full QWERpeople - Brand ambassadors: Cricket and Bollywood - TY keyboard - Many features - Meaningful communication: connect

14 Jun 2021

Advertising Production For Television

Essay - 4 pages - Arts and art history

Ads give thanks, shower praise, confirm self-worth, answer prayers, express devotion, foster hope and inspire belief … In the end, we buy the advertising, not the product, because it promises something we want. This quote is somewhat true, as it is saying that adverts promise to make...

28 Jul 2015

Research done prior to advertising

Essay - 2 pages - Marketing theories

Advertising research is normally aided by several other academic disciplines. These various academic disciplines play important roles that not only ensure that the advertising research is carried in the best manner but also meets its set objectives.

01 Apr 2014

Google AdSense(TM), to what extent does the concept AdSense revolutionize the advertising on internet?

Case study - 10 pages - Computer science

The first ad that appeared on the web was posted in 1994 by AT&T on the website Created by the interactive agency Modem media, the size of this banner - 468x60 pixels - became the standard size of the classic banner. The contract, signed in April, 1994, concerned a period of twelve...

02 Aug 2013

Political radio advertising

Case study - 2 pages - Business strategy

In today's high-tech world, there are essentially three types of media advertising marketers try to reach us by: television, internet and radio. Given that is it 2012 and as the November elections draw closer by the day, political advertising seems to be a constant especially over...

30 May 2012

Advertising and women: how advertisement has been directed to the US women

Case study - 4 pages - Business strategy

Prior to the Civil War, the life of most US women were influenced by what history commentators refer to us “the Cult of True Womanhood.” ( Industrialization and other developments generated a shift in work customs, which saw men leaving...

21 Mar 2012

Global advertising strategy of Apple

Essay - 10 pages - Business strategy

The objective of this analysis, is to understand how a big brand like Apple makes its promotion world-wide. We have chosen Apple, because we we own Apple products, thus we found it interesting to discover something more about this brand and its promotion campaign. Apple is one of the big...

11 Apr 2012

Theories of how advertising works

Essay - 5 pages - Business strategy

Nowadays, advertising is pervasive. From the moment people wake up until the moment they fall asleep they are bombarded with all kinds of advertisements. Ads appear on the TV and radio, on billboards, newspapers and magazines, on the Internet. Considering this, Tellis (2004) implies that...

27 Jan 2011

Advertising campaigns geared towards Seniors

Essay - 6 pages - Management

Declining fertility, increased life expectancy and later arrival of the first generation of baby boomers are all factors that combine to explain the aging of the French population. The number of seniors in the French population should reach 35% in 2010 when it was only 27% in 1980. One French...

07 Feb 2011

Analysis Advertising of Budweiser

Case study - 30 pages - Business strategy

The lager is made of 5 components for one original taste: Barley, malt, rice, yeast and water. It is the leader in America with 49% of the market shares. It didn't communicate internationally before the late 90s because of competitors such as the companies with ‘trademark' products. It...

10 Jan 2011

Analysis of the advertising campaign of the new Toyota Picnic

Case study - 4 pages - Business strategy

Technology, progress, innovation, etc. are terms that gained momentum from the late twentieth century onwards. These terms were adopted by advertising agencies in their advertising campaigns every other day. The advertisement of the new Picnic vehicle launched by Toyota is a classic...

27 Jan 2011

Analysis of television advertising: The coffee brand Nespresso

Case study - 7 pages - Management

Television conveys messages in mass, both visual and auditory. It serves as a support for other advertising discourses, which is one of the instances of production that we find in the media which will be the topic of our study in this paper. We will devote our analysis on one of the TV...

16 Feb 2011

The "pornographication" advertising

Case study - 3 pages - Business strategy

In our consumer society, we daily target thousands of advertisements whose influence can be unfavorable publicity among the consumers. Therefore, most advertising we encounter remain latent or unnoticed. Therefore, each time it took to innovate in advertising techniques, creating...

16 Feb 2011

Analysis of advertising of a product of great consumption: Coca-Cola

Case study - 2 pages - Business strategy

The Coca Cola campaign with the tagline: "Take the Coke Side of Life", that took shape in November - December 2006 is studied here. This campaign is based on a fairytale world, with a multitude of fantasy characters, and invites consumers to take a look at the good side of things. It shows a...

27 Jan 2011

Social psychology and visual advertising of "BMW Series 5 Touring"

Case study - 4 pages - Services marketing

The visual advertisement of the brand "BMW" and the "5 Series Touring" car is probably taken from a regional magazine in the Paris region. This advertisement is intended to pass this car as the best for customers not only from a technical standpoint but also from a relational point of view. It...

05 Dec 2011

Advertising and communication - published: 29/11/2011

Market study - 11 pages - Business strategy

Brokerage is a service provided by specialized companies which allow putting in relation customers and specific products. Generally for financial products, brokerage companies are the authorized intermediary between both. To be clearer, brokers are stakeholders (Source: Doc-Etudiant, Quel est le...

29 Jun 2010

Diversion and advertising

Thesis - 8 pages - Services marketing

The basis for success of any diversion is a shared knowledge specific to each country, group or culture. Many diversions for remain obscure to foreigners if they do not make an effort to understand the context. Every element is capable of being interpreted in various ways. The simple act of...

29 Sep 2010

Advertising and communication - published: 29/09/2010

Case study - 10 pages - Management

In this assignment, we analyze the selection and launch a new product. The product that I have to launch is a new deodorant, produced especially for women who have a sensitive skin and after a depilation. This product is sold in some specific shops only. Few brands are producing this product,...

29 Sep 2010

The influence of advertising and medias on children

Essay - 10 pages - Management

It has become obvious that advertising is designed to influence children. Advertising has an impact on their needs, their desire and their requests. How has it evolved in this way and what are the reasons of this interest for such a young audience? How can we define...

29 Sep 2010

Benetton Group's advertising campaigns, an expression of our time

Essay - 17 pages - Services marketing

Benetton was founded in an Italian town in 1955 by Luciano Benetton and his brothers and sister. The first store was opened in 1969. Today, the Benetton Group is present in 120 countries around the world, and is engaged in the manufacturing and distribution of clothing, undergarments, shoes,...

18 Jun 2010

The evolution of the advertising industry

Thesis - 6 pages - Services marketing

Advertising has become a global phenomenon with its presence in the broadcast media. The need for an advertising campaign is to design and organize communication strategies to influence people who are in favor of ideas, activities, products or the brand which an organization wants...

25 Mar 2010

Does sex sell? Advertising techniques of the physical

Thesis - 3 pages - Business strategy

“Publicity persuades us of such a transformation by showing us people who have apparently been transformed and are, as a result, enviable, ” the goal of any advertisement is to make us feel that buy using this product we, too, will be envied. Advertisements prey upon the common desire...

29 Jul 2010

Analysis of advertising a consumer product: Coca-Cola (2006)

Thesis - 2 pages - Services marketing

This campaign, based on a fairytale world, with a multitude of fantasy characters, invites consumers to choose the good side of things. It shows a young man putting a coin into a vending machine and, within the dispenser, the incredible world of Coca-Cola, which revolves around the famous bottle....

22 Jun 2010

Advertising agency: A presentation

Presentation - 12 pages - Services marketing

Full service agencies include some or all of these divisions - AOR, DM, PR, Web / design, event management etc. to deliver IMC solutions. Multiple sister agencies with independent operations can handle competitive accounts. It could be periodic or because of friction, change of staff at the...

29 Sep 2010

Standardization versus adaptation of international advertising strategies : towards a framework

Book review - 10 pages - Services marketing

The purpose of this article by Papavassiliou and Stathakopoulos was to create a framework capable of detailing the environmental determinants that affect the degree of standardization or adaptation needed in international advertising decisions. Some studies argue that a standardized...

31 Dec 2010

E-marketing: Internet advertising

Case study - 4 pages - Services marketing

In recent years, the Internet has evolved and technologies have matured to bring about real growth of the digital economy (high-speed, powerful computers, standardization of languages and technologies). The creators of information content, both administrative and commercial, were able to present...

29 Sep 2010

When Advertising Rules Change... the Reebok Case

Case study - 8 pages - Services marketing

Since the mid eighties, companies have understood the importance of including marketing and communication in their strategies. Over the years and thanks to a globalization context, competition started to increase and firms had to justify their position on their respective markets. With the...